crowdfunding in de zorg - novartis patient academy
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@kleverlaan | Crowdfunding strategist | International keynote speaker, trainer, publicist
Crowdfunding in de zorg
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@kleverlaan
Ronald KleverlaanCrowdfunding strategie, spreker en adviseur
Oprichter Crowdfunding Hub & Vice Chairman European Crowdfunding Network
Adviseur Europese Commissie “Crowd Investing”
nl.linkedin.com/in/kleverlaan
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Crowdfunding
@kleverlaan | Crowdfunding strategist
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Crowdfunding
Historie
Crowdfunding in medische sector
Crowdfunding = Community Funding
Crowdfunding vormen
Crowdfunding - meer dan geld
Zelf aan de slag
@kleverlaan | Crowdfunding strategist
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“Lenten” concert Mozart -1784
@kleverlaan | Crowdfunding strategist
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Vrijheidsbeeld - 1885
@kleverlaan | Crowdfunding strategist
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Marillion
@kleverlaan | Crowdfunding strategist
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“eigen” platformenZonnepanelen
300.000 euro voor zonnepanelen op Euroborg
tekst@kleverlaan | Crowdfunding strategist
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5,8 miljoen donateurs - $1 miljard
@kleverlaan | Crowdfunding strategist
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Medische sector
@kleverlaan | Crowdfunding strategist
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Crowdfunding
=
Community Funding
@kleverlaan | Crowdfunding strategist
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Crowdfundingvormen
Donaties (rewards), voorverkoop, leningen en aandelen
@kleverlaan | Crowdfunding strategist
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ROI (investeerders) = Return on Involvement
@kleverlaan | Crowdfunding strategist
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Crowdfundingmeer dan geld
marketingklantenbinding
marktonderzoeksociale betrokkenheid
toegang tot additionele financiering
@kleverlaan | Crowdfunding strategist
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Klantenbinding en marketingRuim 100 investeerders -> Klant en ambassadeur
@kleverlaan | Crowdfunding strategist
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Sociale betrokkenheid2000 fans samen shirt-sponsor van De Graafschap
tekst@kleverlaan | Crowdfunding strategist
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Marktonderzoek18.000 abonnee’s - ruim 1 miljoen euro
@kleverlaan | Crowdfunding strategist
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Additionele financiering$10 M voorverkoop + $15 M Venture Capital
@kleverlaan | Crowdfunding strategist
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Community opbouwen(Social media, nieuwsbrief, betrek je fans)
Campagne voorbereiden(Alleen of met adviseur)
Selecteer type crowdfunding(Rewards, voorverkoop, leningen, investeringen)
Selecteer crowdfunding platform(of doe het in eigen beheer)
Campagne uitvoering in 3 fases1) “harde kern” van vrienden2) kennissen + social media
3) Traditionele media
Hou community na afloop op de hoogte!
Aan de slag?@kleverlaan | Crowdfunding strategist
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Let’s talk crowdfunding!
Ronald KleverlaanCrowdfunding strategist
+31 628 254 [email protected]
@kleverlaan
nl.linkedin.com/in/kleverlaan