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INFUSIONC r o w d f u n d i n g

Friday, 31st July 2015

Federico Demartini Creative Technologist

tw: @demapersempre

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18821 0 2 . 0 0 0 D o l l a r s

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19205 0 . 0 0 0

L i r e

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c r o w d f u n d i n g

Many things are important factors, but funding from the ‘crowd’ is the base of which all else

depends on and is built on. So, Crowdfunding is an accurate term to help me explain this core

element of fundavlog.

2006

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7 5 0 M i l l i o n s D o l l a r s

2008

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c r o w d f u n d i n g

The practice of getting a large number of people to each give small amounts of money in order to

provide the finance for a business project, typically using the internet.

2015

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Founded in 2009 in New York, Kickstarter is now the most famous global crowdfunding platform.

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Kickstarter in 2014

3.3 million people from nearly every country on Earth.

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More than half a billion dollars in a year.

(that’s 1,000$ a minute)

22,252 projects became real.

Kickstarter in 2014

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A l l i n a l l

i t ’ s t h e m o s t i m p o r t a n t c r o w d f u n d i n g p l a t f o r m

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t h e y h a v e g r e a t p r o j e c t s

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t h e y h a v e i m p o r t a n t

c r e a t o r s

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t h e y h a v e

r e l e v a n t s e n s e o f h u m o u r

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t h e y a c h i e v e

u n p r e d i c t a b l e r e s u l t s

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M i n e K a f o n e n t e r e d M o m a ’ s

p e r m a n e n t C o l l e c t i o n

QTony Hawk ride a hoverboard

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A n e n t i r e n e w e c o n o m y i s r i s i n g

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Indie developers and small, bootstrapped startups.

These are nearest to our

hearts because this is where we came from […] we’ll work with you as an investment, in exchange for your trust in our taste, a little bit of cash, and a

nice amount of upside.

These videos cost one dollar sign: $

Qhttp://sandwichvideo.com/

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Y o u g o t f u n d e d . T h e y ’ r e t h e n e x t !

There’s a lot that goes on behind the scenes of a project.

And there’s a giant to-do list once you’re funded. Let BackerKit take care of the rest.

https://www.backerkit.com/

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“We’re focusing on improving the lives of everyday consumers with less expensive, more transparent

financial products”

https://www.affirm.com

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“Stripe is the best way to accept payments online and in mobile apps. We handle billions of dollars every year for

forward-thinking businesses around the world.”

https://stripe.com

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I n d i e g o g o

i s a l s o a b i g p l a y e r

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F o u n d e d i n 2 0 0 8

1 5 M v i s i t i n g u s e r s m o n t h l y

2 2 4 C o u n t r i e s h o m e t o c a m p a i g n s

1 s t c r o w d f u n d e d b a b y

https://www.youtube.com/watch?v=ZY-oxu1iIpg

www.humansofnewyork.com

Qlife.indiegogo.com/fundraisers/let-s-send-kids-to-harvard

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Qhttps://www.gofundme.com/

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U s i n g g o f u n d m e ,

I d i s c o v e r e d a n o t h e r

t o o l f o r f u n d r a i s i n g

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“ThunderClap amplifies your message with the power of the crowd”

https://www.thunderclap.it/

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C a s e S t u d i e s

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In January 2013, President Obama announced a series of executive actions to help keeps communities safe from

violence.

The White House created a Thunderclap campaign to motivate Congress to consider Obama’s proposals by allowing the

American people to speak in one online movement.

18,417 Supporters

16,107,542 Social Search

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L’Oréal partnered with the Melanoma Research Alliance to educate women about the importance of melanoma

prevention and research.

The company turned to Thunderclap to share a message on Memorial Day to remind women to wear sunscreen.

2,800 Supporters

7,118,029 Social Search

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S a m u e l Y a m d e v e l o p e r

J a c k C o n t e a r t i s t

Qhttps://www.patreon.com

Founded in May 2013 and based in San Francisco, Patreon was created to enable fans to support and engage with the artists and creators

they love.

Empowering a new generation of creators, Patreon is bringing patronage back to the 21st

century.

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You’ve to declare if you are a

Creator Musician, photographer,

youtuber, podcaster, writer or blogger. Any kind of

creator who wants to share his works (and need money)

Patron People who wants to sustain independent

productions of creators they love.

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E x a m p l e s o f C r e a t o r

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W a l k o f f t h e E a r t h

14,227.30$ per Music Video

1.9 Millions fans on Facebook

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P e n t a t o n i x

21,098.21$ per Music Video

7.7 Millions views on Youtube

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S e e t h a t 7 4 8 m i l l i o n p e o p l e d o n ’ t h a v e c l e a n

w a t e r , a n d d e c i d e t o h e l p .

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“Our campaigners have done some pretty amazing things to raise money for clean water.

And they’re thinking of new things to do every day. What will you do?”

http://www.charitywater.org/

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D o n a t e y o u r B i r t h d a y !

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P l e d g e y o u r b i r t h d a y a n d h e l p

c h a n g e l i v e s .

I t ' s e a s y . I n s t e a d o f g i f t s ,

a s k f o r d o n a t i o n s .

https://my.charitywater.org/birthdays/

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3 8 P e o p l e

g e t c l e a n w a t e r a s a r e s u l t o f a n a v e r a g e b i r t h d a y c a m p a i g n

9 M i l l i o n s $

h a s a l r e a d y b e e n r a i s e d f o r c l e a n w a t e r t h r o u g h b i r t h d a y s

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Y o u ’ r e n o t a l o n e !

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D e p e c h e M o d e

T o n y H a w k

W H o t e l s

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E x p e r i m e n t i s a p l a t f o r m t h a t l e t s y o u d i s c o v e r , f u n d , a n d s h a r e

s c i e n c e t h a t m a t t e r s t o y o u .

https://experiment.com

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I f y o u w a n t t o r e a d s o m e t h i n g a b o u t s c i e n c e , y o u c a n r e f e r t o a p r e v i o u s I n f u s i o n b y t h i s h o u s e .

A v a i l a b l e o n S l i d e S h a r e .

h t t p : / / b i t . l y / 1 f H V z G 5

INFUSION is the weekly report released by Alquimia WRG.

Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.

If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com

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