crowdfunding mitos - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-cce-pdf.pdf ·...
TRANSCRIPT
![Page 1: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/1.jpg)
CROWDFUNDING MITOS
possibilidades
&
![Page 2: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/2.jpg)
CROWDFUNDING
POSSIBILIDADES
MITOS & DICAS
CONTEXTO
![Page 3: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/3.jpg)
#1 REVOLUCAO TEC
FREE OPEN EASY ACESSIBILIDADE
![Page 4: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/4.jpg)
#2 CRISE FINANCEIRA
GERACAO G NOVOS
MERCADOS
![Page 5: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/5.jpg)
#3 AQUECIMENTO GLOBAL
AMEACA COLETIVA SOLUCAO COLETIVA
![Page 6: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/6.jpg)
COLABORACAO
ABERTURA
INTERDEPENDENCIA
COMPARTILHAMENTO
COMPETICAO
PROPRIEDADE INT.
INDEPENDENCIA
SEGREDOS
ERA DA INFORMACAO ERA DA COLABORACAO
![Page 7: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/7.jpg)
DIÂMICA DE SERVIÇOS DE PRODUTOS
ESTILO DE VIDA COLABORATIVO
MERCADOS REDISTRIBUÍDOS
![Page 8: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/8.jpg)
NOVOS HEROIS
![Page 9: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/9.jpg)
CASE #1
CONTEUDO
![Page 10: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/10.jpg)
CASE #2
COUCHSURFERS 2004
ESTADIA P2P
COUCHSURFERS 2011
8.132
2.967.421
99%
![Page 11: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/11.jpg)
CASE #3
U$ 1.015 valor que um membro
ganha emprestando uma camera algumas vezes.
U$ 3,6 milhoes
mercado de emprestimo P2P
EMPRESTIMO DE BENS P2P
![Page 12: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/12.jpg)
CASE #4
Ajuda de ouro
INOVACAO ABERTA
3.4 bi
para10 bi de 90 mi
![Page 13: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/13.jpg)
CROWDFUNDING – TIK TOK
PROJETOS FINANCIADOS
VALOR JA FINANCIADO
COLABORADORES
PEDIDO: U$15 MIL
ARRECADO: U$ 942.578
APOIADORES: 13.512
CASE #5
![Page 14: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/14.jpg)
![Page 15: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/15.jpg)
CROWDFUNDING
& BENFEITORIA I
![Page 16: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/16.jpg)
Crowd = multidão
Funding = financiamento
Sourcing = fonte
ARRECADAÇÃO COLETIVA
![Page 17: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/17.jpg)
![Page 18: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/18.jpg)
Segredo#1: é tudo online e em tempo real!
$
benfeitoria.com/projetox
![Page 19: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/19.jpg)
Segredo#2: permite pedidos não financeiros
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$
$ $
$
![Page 20: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/20.jpg)
Segredo#3: para cada pedido, uma recompensa
$ $ $ $
![Page 21: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/21.jpg)
Segredo#4: para contribuições $, é tudo ou nada!!
>100%
$$
< 100%
$
![Page 22: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/22.jpg)
![Page 23: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/23.jpg)
![Page 24: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/24.jpg)
Realizadores Colaboradores
![Page 25: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/25.jpg)
Artes . Arquitetura . Bem estar .
Causa . Cidades . Cinema . Cultura . Design . Dança . Educação .
Entretenimento . Esporte . Fotografia .
Gastronomia . Literatura . Meio Ambiente . Moda .
Música . Negócios do bem . Teatro .
Tecnologia . Turismo
![Page 26: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/26.jpg)
IMPACTO
POSITIVO
![Page 27: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/27.jpg)
POSSIBILIDADES
... II
![Page 28: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/28.jpg)
Arrecada recursos Divulga
Engaja
Testa
Pré-
vende
![Page 29: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/29.jpg)
$60.000.000
![Page 30: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/30.jpg)
![Page 31: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/31.jpg)
![Page 32: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/32.jpg)
Modelo FREE
$$
parcerias doações
voluntárias
loja online serviços
freemium
![Page 33: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/33.jpg)
governo
empresas
pessoas
A forma mais poderosa
de gerar impacto positivo:
![Page 34: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/34.jpg)
MITOS
& DICAS III
![Page 35: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/35.jpg)
É UMA FORMA
FÁCIL DE
ARRECADAR $$.
MITO #1:
![Page 36: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/36.jpg)
É PARA
QUALQUER
PROJETO DO BEM
MITO #2:
![Page 37: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/37.jpg)
Por isso,
PLANEJE-SE!!
![Page 38: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/38.jpg)
Potencial de
arrecadação
1 Divulgação
Relevância
T ema
E nvelopamento
R ecompensas
Credibilidade
T ransparência
E xecução
R ealidade
T iming
E sforço
R acional
![Page 39: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/39.jpg)
INTERESSADOS NO TEMA
CONHECEM O PROJETO
ACESSAM O SITE
COLABORAM
DIVULGAÇÃO
RELEVÂNCIA PROPOSTA
RELEVÂNCIA PARA MIM
+ CREDIBILIDADE
Em média só 5% dos
visitantes colaboram!
![Page 40: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/40.jpg)
![Page 41: CROWDFUNDING MITOS - ccemx.orgccemx.org/.../wp-content/uploads/2011/11/crowdfunding-CCE-PDF.pdf · mitos & dicas contexto #1 revolucao tec free acessibilidade open easy #2 crise financeira](https://reader031.vdocuments.net/reader031/viewer/2022020216/5bfd471a09d3f219518b8e0c/html5/thumbnails/41.jpg)
+ QUE UMA
NOVA
ECONOMIA