1.Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com

2. + a few ideas from day 1 + what defines crowd_______ business models + a few cases+ startup cases (crowd at the core)+ large enterprise cases (crowds where it counts) + how can you re-imagine your business model?From Social Media to Social Production 3. Re-Imagination of NearlyEverything Powered by NewDevices, Connectivity + UI +BeautyMagnitude of upcomingchange will be stunning Mary Meeker, partner KPCBSource: Mary Meeker presentation at All things D.About 50% of this Re-Imagination enabled by crowds 4. 20012003 2005 200020061991 20002004 1996 20011999Crowdsourcing classics 5. 2001 20032005 2000 20061991 2000 2004 1996 2001 1999More recent examples show the accelerating trend 6. What defines Crowd______ business models? 7. InfluenceCapitalAssetsLabor DataPeople as brokers of critical resources at internet scale 8. Open Innovation, Co-Creation, Micro Tasks Sharing, Commenting, Reviewing Crowd Funding, Crowd Lending Collaborative Consumption Big Data Influence CapitalAssets Labor DataNew ways to access critical resources more efficiently 9. Influence Capital AssetsLaborData1. What resources are being exchanged? 10. Ronald CoaseGiven that production could becarried on without anyorganization that is, firms atall, why and under whatconditions should we expect firmsto emerge?About 75 years ago Shaun Abrahamson and millionsof others like thisWhy do we organize firms a certain way? 11. Value Created R+D Production Operations Marketing SalesIncome/Expenses2. Who is doing the work? 12. R+D Production Operations Marketing SalesImpact across business functions 13. 3. Is there a fair value exchange? 14. A few new elements to expect 15. You need to organize differently 16. Influence (Klout)My Giving (Crowdtwist)Creative Impact (Jovoto)You need new ways to understand performance 17. You need to manage and communicate differently 18. + AirBnB+ TaskRabbit+ Mealku + Cuusoo (LEGO)+ BetaCup (Starbucks)+ Threadless + GAP + GiffGaff (O2) 19. A place to stay from the crowd 20. Value Created R+D Production Operations Marketing SalesIncome/ExpensesWho is doing what at AirBnB? 21. Customer to supplier cycle 22. Very very high cost of trolls 23. Managing behavior through metrics + reputation 24. Accessing capital + networks 25. Value CreatedR+DProduction Operations Marketing SalesIncome/ExpensesWho is doing what on Kickstarter? 26. 50% of 50,000 projects are completely funded 27. 66,694 people vs 1 Bank (or VC) 28. 50% of 50,000 projects are completely funded 29. Incentives + Media + Reputation 30. Value Created R+D Production Operations Marketing SalesIncome/ExpensesWho is doing what on TaskRabbit? 31. Simple, fast way to reach lots of qualified workers 32. Reputation again 33. Dont forget the value of the data 34. Value Created R+DProduction Operations Marketing Sales Income/ExpensesWho is doing what on Mealku? 35. The value exchange 36. Reputation again 37. Another way of dealing with reputation and trust 38. Crowdsourcing for product development +communication objectives. 39. Value Created R+DProduction Operations Marketing Sales Income/ExpensesWho is doing what during BetaCup? 40. What tasks can be performed? 41. R&D Inspiration (Re)Submission Selection PilotsRecruiting Feedback 42. R&D Inspiration (Re)Submission Selection PilotsRecruiting Feedback 43. Concept -> feedback -> store trials 44. 430 ideas 1,500 idea updates5,000 comments 13,000 ratingsBetacup ecosystem 45. + 10,000,000media impressionsCommunication as a by-product 46. Social production for a complex service 47. Homepage hints at how this works 48. Value CreatedR+DProduction Operations Marketing SalesIncome/ExpensesWho is doing what on GiffGaff 49. What tasks can be performed? 50. Payouts = cash, minutes or donations to charity 51. How is this growing? Also NPS = 73 (Apple = 79) 52. Customer led set development and marketing 53. R+DProduction Operations MarketingSalesDifferent organizations for different collaborations 54. Value Created R+DProduction Operations Marketing Sales Income/ExpensesWho is doing what on LEGO Cuusoo? 55. Hijacking or very different path to business development? 56. WARNING: some new management requirements 57. Crowd creativity + curation + traditional retail distribution 58. Value Created R+D Production Operations Marketing SalesIncome/ExpensesWho is doing what with Threadless + GAP? 59. Ensuring that stakeholders are happy 60. How will the crowd do vs traditional GAP sourcing? 61. How can you use these ideas for yourbusiness? 62. Influence Capital AssetsLaborData1. What resources are being exchanged? 63. R+D Production Operations Marketing Sales2. Who is doing what? 64. 3. Is this a fair value exchange? 65. You need to organize differently 66. Influence (Klout)My Giving (Crowdtwist)Creative Impact (Jovoto)You need new ways to understand performance 67. You need to manage and communicate differently 68. Crowdsourcing Business ModelsUnderstanding how organizations work with crowds tocreate value.Shaun Abrahamson@shaunabeshaun@mutopo.com