S T R O NG B R A N DS U N D ERS TA ND T H AT

THEIR GREATEST THREAT

IS NOT REJECTION

IT IS

INDIFFERENCE

WE’RE TAUGHT THAT

EXPERIENCEIS A GOOD THING

BUT IT’S

THE INEXPERIENCEDWHO TRULY CREATE BREAKTHROUGHS

INTELLIGENT

NAÏVETY:

CREATINGBREAKTHROUGH

BY LOOKING AT A CAR INSIDE

OUT RATHER THAN OUTSIDE IN

“This ad was inspired by ideas that consumers

shared for the Hyundai co-creation contest at eYeka”

FRESH THINKING

THE ORIGINAL

IDEA FROM THE

EYEKA

COMMUNITY

Oceanomare

Milan, Italy

W E TA P I N TO

T H E P O WE R

O F

CREATORS

TO

D E L I V E R

FRESHTHINKING

OF EVERY 100 PEOPLE…

CAN

ONLY

CREATE

1

W E ’ R E A

GLOBAL COMMUNITYO F

280,000+ CREATORS

SPANNING 160 COUNTRIES

WHY DO THEY DO IT?

They want to prove themselves, improve and be rewarded

"I participate in the contests because I want to share my

ideas, express my creativity and to get the feedback!

eYeka is my personal “pill” of self-expression, creative

adrenalin and freedom of inspiration!

Without it, life would not be so full, bright and intriguing!:)"

valerirr777, member since June 2012

Stavropol, Russian Federation

https://en.eyeka.com/u/valerirr777

THE COMMUNITY EXPERIENCE

BUSINESS BRIEF

HOW IT WORKS

IN A NUTSHELL

COMMUNITY BRIEF

COMPETITION

MODERATION,

CURATION &

ANALYSIS

1

2

3

4

40 OF THE TOP 100*

WORK WITH US ALREADY

(*INTERBRAND RANKING 2013)

GLOBAL BRANDS

WE DELIVER

IDEAS CONTENT

1. IDEA CREATION 2. IDEA CURATION 3. IDEA APPLICATION

THE IDEA PROCESS

SUCCESS STORIES

“Tell us what an electrical toothbrush

that can connect to the Internet

should offer to change your life for

the better.”

Our brief to the eYeka community:

P&G ORAL-BAccelerating Innovation in Oral Care

Expected ROMI:

Insights and ideas that will

inspire Oral-B’s R&D and

marketing teams

3 weeks

67 entries

24 countries

7 innovation routes

ROMI:

Oral-B developed and brought to market the world’s

first ever Bluetooth connected toothbrush and its

mobile app.

Results

P&G ORAL-BAccelerating Innovation in Oral Care

Results

“We knew time was critical and the company

that could launch the first product would have

a huge first-mover advantage.

The eYeka community gave us the head start

needed and helped us anticipate some of the

problems that we had to consider in the

development of the product.”

Stephen Squire

BFO Marketing Director, Procter & Gamble

P&G ORAL-BAccelerating Innovation In Oral Care

Find out more at http://bit.ly/1psNiJd

“Introduce Mini-Oreo to the world.

Through a print ad convince your

friends that this is the best choice for

them.”

Our brief to the eYeka community:

Kraft Mini-OreoNew Brand Positioning

Expected ROMI:

A winning positioning idea

to be tested with

consumers and used for

Mini-Oreo and the Oreo

brands

3 weeks

516 entries

42 countries

10 territories

identified

ROMI:

Inspired a new positioning and global campaigns for the

OREO brand around “Bonding Moments” across all

markets.

Results

Kraft Mini-OreoNew Brand Positioning

Results

“Both in term of number of proposals and quality of execution, the community gave us a

lot of insights in terms of how to position our Mini-Oreo.”

– Brand Director at Kraft Foods

Kraft Mini-OreoNew Brand Positioning

Find out more at http://bit.ly/1oSz3cS

“Express your vision of the future of

the Volvic on-the-go bottle.”

Our brief to the eYeka community:

VolvicRestyling an Iconic Water Bottle

Expected ROMI:

Fresh and implementable

packaging ideas

3 weeks

109 entries

28 countries

4 key insights

ROMI:

In 2013 Volvic launched a new version of its on-the-go bottle in the market, inspired from design ideas from the eYeka

creative community.

Results

VolvicRestyling an Iconic Water Bottle

Results

“We have used eYeka because we were stuck.

It gave us freshness, originality and different

angles to tackle problems with our design

agency.”

– Christine Jean, MRCI Director Danone Water

VolvicRestyling an Iconic Water Bottle

Find out more at http://bit.ly/1jx4LXV

“Tell us an unconventional and

surprising story about how a

resourceful mum creatively teaches her

child(ren) an important lesson, through

dirt and stains.”

Unilever Dirt Is GoodInspiring a New Communication Campaign

Our brief to the eYeka community:Expected ROMI:

Ideas to better

communicate to mums, in

a more engaging fashion

5 weeks

88 entries

29 countries

Unilever Dirt Is GoodInspiring a new Communication Campaign

Results

Unilever Dirt Is GoodInspiring a new Communication Campaign

ROMI:

Inspired a new communication stance towards mums in the Philippines.

One TVC successfully launched.

“Binyagan na yan!”

Watch TVC at http://bit.ly/ROW7xSWatch winning animation at http://bit.ly/ROX0GC

Results

"eYeka’s creators gave us fresh, unexpected ideas on how we

could better communicate to mums in a more engaging

fashion.“

Kaarthik Subramani

Vice-President, Unilever

Unilever Dirt Is GoodInspiring a New Communication Campaign

Find out more at http://bit.ly/QMi7Zw

UNLEASHEDI N TELLI GENT N AÏ VETY

F AS T F R E S H E F F E C T I V E

www.eyeka.net

twitter.com/eYeka

facebook.com/eYekaGlobal

When do we start?

Nicolas BorgisVice-President+33 786 996 324nicolas.borgis@eyeka.net@nborgis

eYekaParis – Sao Paulo – Mexico Singapore – Tokyo – Sydneywww.eyeka.net@eyeka