crs sell-a-bration 2014
TRANSCRIPT
RESPONDING TO THE EXPERIENCE BIAS
Business Model Innovation:
Matt Hames acrustrategy.com
@mattchames
Questions > Answers
Observation + Empathy = Insight
What is it? Why is it? Eureka!
EXPERIENCE
STRUCTURAL BRAND
INTEGRITY
SUSTAINABLE BUSINESS
MODEL
A STORY THEY WILL
BUY
STRUCTURAL BRAND
INTEGRITY
SUSTAINABLE BUSINESS
MODEL
A STORY THEY WILL
BUY
ASPIRATIONAL VISION
STRUCTURAL BRAND
INTEGRITY
RELEVANT VALUE
FOUNDATIONAL VALUES DEFENDABLE
ADVANTAGE
ACTIONABLE PURPOSE
REMARKABLE POSITION
IDEAL CLIENT
SUSTAINABLE BUSINESS
MODEL
A STORY THEY WILL
BUY
Written By:
Alexander Osterwalder
& Yves Pigneur
businessmodelalchemist.com
UNAWARE OUTSOURCER
HOPEFUL
SAVVY
OPTIMIZER
CONSUMER MINDSETS
A STORY THEY WILL
BUY
SACRIFICE PRODUCTS/ SERVICES
VALUE CONSIDERATION
Brand Client VALUE EXCHANGE
RESPONDING TO THE EXPERIENCE BIAS
Business Model Innovation:
Matt Hames [email protected]
acrustrategy.com