crti td 08 1080 laurie mazurik md frcpc. strategy marketing principles what will make us unique? how...
TRANSCRIPT
CRTI TD 08 1080
Laurie Mazurik MD FRCPC
Strategy
• Marketing Principles• What will make us unique?• How will we extend our inner circle?• Schedule
Marketing Principles
• 3 C’s• Strategic Choices• Implementing 4 P’s
3 C’s
• Before we begin: Who is the customer?
• Customer Needs• Company (Us and Our Strengths)• Competitors Positions
4th C
• Collaborators
Strategic Choices
• Target Segment• Competitive Positions
• Have to consider competitive reaction
Implementation 4 P’s
• Some of this comes later but important to think ahead
• Product• Price• Promotion• Place
What makes us unique?
Multi-Player Internet Game: E-Learning
4 Teams/ Pseudonyms/Even enemies collaborate
Live Sims
Evaluation
Reach
Frontier
• Collaborative• Welcoming• Easing people out of
their comfort zone• Demonstrating
collaboration to be synonymous with sustainability
• Finding a business model that works
All to Establish something conservative
• Single International Standard• Standard Renewal Cycle (I.e. renew
standards every 4 years)• Maintenance of Certification Process• Progressive Exercises become part of
Certification
How will we extend our inner circle?
• Who?• How and how many?• When?• Then next wave after
that?• What will be our limits?• How will we measure
their value?
Schedule
• Web• Eval• Governance• Strategic Days Final Q• Exercise and Invitations