cruelty free kitchen portfolio

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Cruelty Free Kitchen Product Portfolio Created by: Logan Yost

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Potential logo for the Cruelty Free Kitchen

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Page 1: Cruelty Free Kitchen Portfolio

Cruelty Free Kitchen Product Portfolio

Created by: Logan Yost

Page 2: Cruelty Free Kitchen Portfolio

• The client is the Cruelty Free Kitchen / founder C. Mae Jones

• Their target market is people who need a healthy vegan catering service (not restricted to just vegans)

• Primary message is to promote a cruelty free solution for catering services

• Secondary message is to help donate to charities

• Merchandise can be purchased at the events or online

• Anyone who buys these products will have them in their house allowing more advertising

• The list of products:• t-shirt• phone app• hand-towel• apron• oven-mitt• bumper-sticker• magnet• CI package inculding business card, letterhead, envelope

* The desired response is for people who never had vegan food to get to try something new and choose vegan cusine. Also to attend and donate to Curelty Free Kitchen and the charities they are supporting.

Creative Brief

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Progress Board

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Cruelty Free Kitchen

Cruelty Free Kitchen, Hampton Roads, VA [email protected] 757 . 272 . 8836

Dear, Mrs. Rozeboom

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Cruelty Free Kitchen

Founder/Chef: C.Mae JonesCruelty Free Kitchen, Hampton Roads, VA

Email: [email protected]

Facebook: cureltyfreekitchen

Instagram: crureltyfreekitchen

Produce for Peace

Produce for Peace

From: Cruelty Free Kitchen

To:

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2

Got a smartphone? Good! You can get the Cruelty Free Kitchen App on you

phone to notifiy you of new recipes, breaking news, and upcoming events.

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Cruelty Free Kitchen

[email protected]

cureltyfreekitchen

757 . 272 . 8836

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Cruelty Free KitchenBrand Standards Guide

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Table of Contents

Sizing the Trademark ................................................................................ 2

Identity Colors ........................................................................................... 3

Typefaces .................................................................................................. 4

Basic Logo Info ......................................................................................... 5

Do and Don’t ............................................................................................ 6

Page 15: Cruelty Free Kitchen Portfolio

Sizing the TrademarkThe trademark symbol (™) is attached to each Cruelty Free Kitchen signature. The symbol can never be smaller than 5pt and must be centered on the name. In addition it should always be half the “x height” away from the name.

Cruelty Free Kitchen “x height”

1/2 “x height”

TM

2

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Pantone Hex Color Code

206 C #ECIB2D 236 27 45 0 100 65 0

1767 C #F0C6BA 240 198 186 0 23 5 0

1777 C #EF6660 239 102 96 0 82 37 0

349 C #23773B 35 119 59 100 4 87 18

338 C #65C085 101 192 133 52 1 26 3

381 C #D9E027 217 224 39 15 0 72 0

Identity ColorsThese are the colors that make up our logo. They are important to showing our spirit and allows us to promote brand recognition. These colors were chosen because of their natural look and feel.

3

Page 17: Cruelty Free Kitchen Portfolio

Typefaces UsedThere are two typefaces used for our company and they are Century Gothic and My Boy Friends Handwriting. Century Gothic is used as the body copy font and is also used with the tag-line when it is added to the logo. My Boy Friends Handwriting font is used for the title of the company.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ab cde f g h i j k lmno p q r s tu vwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

AaAa

4

Page 18: Cruelty Free Kitchen Portfolio

Do & Don’tThe way that this logo should be presented is pretty much the way you see it. It should be the height of the strawberry, dip to tip, distance from any other thing on the page. It should not be confined within any shape. Also do not change colors for any parts of the logo.

Cruelty Free Kitchen TM

Do Don’t

Cruelty Free Kitchen TM Cruelty Free Kitchen TM

5

Page 19: Cruelty Free Kitchen Portfolio

Tag-lineThe tag-line and motto of our company is “Produce For Peace”. This will always be the same font size as the name. In addition the colors will be pantone 206 C for the letters and pantone 1777 C for the box behind it. Finally when the tag-line is added to the logo it is now a part of it and all aforementioned spacing applies.

6

Cruelty Free KitchenProduce for Peace

“x height”