cruise industry briefing · new cruise lines to look out for •dream cruises –explorer...
TRANSCRIPT
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Cruise Industry Briefing11TH SEPTEMBER 2019
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Introduction
Alex Heroys, CEO of Destination Southern Tasmania
- Welcome to our industry operators
- Understand the difference in the market
- Diversify product to attract different segments
- Schedule your trips
- Inform the attractions you are coming
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Introduction
- Jill Abel, CEO of the Australian Cruise Association: update on the cruise sector and findings
from the recent ACA conference;
- Aletta Macdonald, Tourism Tasmania: Blueprint for Sustainable Cruise Shipping in
Tasmania and Shore Excursions
- Susan Jackson, Tasmanian Travel and Information Centre (TTIC) : opportunities available
through the TTIC to promote to the cruise ship passengers:
- Kristy Little, TasPorts: overview of the coming season, operational update and protocols for
use of port facilities;
- Anne Menegat, DST: opportunities facilitated by DST including hawking sales on the
waterfront and advertising inside the cruise terminal.
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The Cruise Sector Update Destination Southern Tasmania
Jill AbelCEO
Australian Cruise Association
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Growth projections
• Growth flattened off in 2018/19 and will remain reasonably flat in 2019/20 due to capacity constraints
• Next growth curve from 2020/21
• 190 bookings for Brisbane’s new terminal in 2020/21
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Eden Wharf Extension
- increasing calls from 16 to 22 in the 2019/20 season
- 80 more regional jobs created in tourism, hospitality and stevedoring
- driving regional dispersal
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Cairns Shipping Development Project
- Widening and deepening the existing Trinity Inlet shipping channel at a cost of up to $127 million
- Will facilitate cruise ship growth for vessels up to 300 m, with a forecast demand of up to 150 cruise ships through the Port of Cairns by 2031
- Dredging and wharf upgrade works completed in 2020.
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Broome
- Channel OptimisationProgram
- Cruise Gangway
- Kimberley Marine Support Base
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IF THE CRUISE INDUSTRY WAS A COUNTRY
>300,000 International Cruise Passengers
8% of Total Holidaymakers
Top 10 Source Markets Visitors (Holiday only)
China 698,526
New Zealand 458,286
USA 346,348
Japan 291,919
UK 236,811
Malaysia 215,782
Singapore 212,749
Korea 172,888
Hong Kong 148,135
Germany 123,201
Source: IVS Results Y/E Dec-18 (updated Mar-19)
Excluding VFR & business travel
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New Cruise Lines to look out for • Windstar – Star Breeze 2020/21• Dream Cruises – Explorer
Dream 2019/20
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Plans for Windstar Cruises & Australia
Star Breeze / November 2020 – March 2021
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Who are the Windstar guests
2018 Top 5 Countries
➢United States (33,672)
➢Canada (1,941)
➢Australia (1,213)
➢United Kingdom (443)
➢New Zealand (344)
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Who are the Windstar guests
➢Well Educated
➢Affluent
➢45 to 70 Years Old
➢Primarily Couples or Small Groups of
Couples Traveling Together
➢Professionals, Business Owners
➢Families with Older Children (at least 8+)
➢Honeymooners (particularly in Tahiti or
Caribbean cruises)
➢Focus is the Destination
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Presentation Title
Passenger Source Volume
Explorer Dream ex ANZ - Passenger Mix
International Guest Local Guest
35%International Guests
65%Local Guests
Nationality
People’s Republic of China
Hong Kong SAR
Philippines
Malaysia
Singapore
Indonesia
India
Taiwan
Canada/USA
Note: Data forecast subject to changes
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- Changing perceptions- Cause of over tourism- Cruise ships are very visual
Venice – 30 million visitors, 1 million by cruiseBarcelona – 50 million visitors arriving by air alone = 140,000 per day. Busiest cruise day turnaround is 40,000 passengers
Industry Challenges
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- Environmental
- Cruise makes up less than 1% of the global maritime fleet
- Meets the IMO’s zero untreated sewage discharge policy
- Advanced water purification systems resulting in dispersal of cleaner water than most coastal cities in the world
Industry Challenges
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- Recycles 60% more waste per person than the average person on land
- Working closely with the World Tourism Organisation
- Committed to reducing emissions by 30% by 2025 and 40% by 2030
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THANK YOU
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QUESTIONS
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Aletta MacdonaldTourism Tasmania
Tourism Tasmania Update
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Tourism Tasmania What we do in cruise
• Cruise line and stakeholder relationships
• Cruise Strategy – Cruise Blueprint - guided by Cruise Stakeholder Group.
• Cruise Famil Program – Cruise lines and Shore Excursion Operators
• Seatrade / ACA Annual Conference
• Collateral / Info
• Cruise Passenger Survey – Every 3 years
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Source: Tasports
33
11 100
45
1922
0
59
3026
1
64
27
21
1
66
39
19
2
78
34
25
20
10
20
30
40
50
60
70
80
Hobart Burnie Port Arthur Tamar Valley
15/16 16/17 17/18 18/19 19/20 20/21
Cruise ship growth in Tasmania
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Key Findings
1. The main ports of Hobart, Burnie and the anchorage of Port Arthur can continue to efficiently manage growth of large ships and there is opportunity for further passenger dispersal via the shore tour program.
2. There is an opportunity to develop Beauty Point for vessels up to 230m LOA with well established shore products along both sides of the Tamar River.
3. The small ships and the expedition sector best fit Tasmania’s product offering, destination capability and brand.
4. Wineglass Bay is unsuitable for cruise ships due to the impact on Freycinet National Park and its visitors.
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Sustainability Principles
• Managing the number of vessels and passengers in port at any given time through sequencing and influencing, where possible, the type and size of ship;
• Ensuring a wide dispersal of passengers to regional areas on day tours and shore excursions;
• Ensuring areas with environmental or community sensitivities are managed appropriately through cross government and stakeholder collaboration;
• Active pre and post season evaluation through the Tasmanian Cruise Stakeholder Group.
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Cruise Blueprint: GoalsGoals Key Performance Indicators
Actively manage growth in cruise shipping in Hobart, Burnie and
Port Arthur and encourage passenger dispersal into Tasmanian
regions
Lift overall cruise passenger spend in Tasmania from $30.5 million to
$50 million by 2022.
Attract small ships and expedition cruises to Tasmania’s regional
ports and anchorages to increase dispersal of cruise passengers
Grow the expedition segment into suitable regional ports and
anchorages collaboratively with a Regional Anchorages Working Group
Increase yield from the cruise ship sector by growing onshore
expenditure by passengers and provisioning expenditure by cruise
lines to optimise economic benefits to the State
Increase take-up of organised shore tours from 40% to 50% by 2022.
Introduce turn-around visits for small ships and partial turn around visits
for large ships to five per summer by 2022
Maximise the rate of repeat visits of passengers who return to
Tasmania on holiday by ensuring high levels of visitor satisfaction
by cruise passengers
Grow the number of people who were influenced to return to Tasmania
on holiday by a previous visit on a cruise ship each year from 10,960 in
2019 to 15,000 by 2022 (Sourced from TVS)
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1. Regional Anchorages Project.
2. Build on our cruise line relationships for influence.
3. Shore Program Development
To deliver the cruise goals there are 3 strategic initiatives that we will work on over the next three years.
Key InitiativesCruise Stakeholder Group:
Tourism Tasmania (Chair)
Tasmania’s 4 RTOs
Tasports
Port Arthur Historic Site
Burnie City Council
Hobart City Council
Tasmanian Travel and Info Centre
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1. Regional Anchorage Project
WhatConsiderations include; • Safety and ports regulation
• Anchorage and Landing logistics
• Environmental impact
• Appropriate resourcing (Pilots & infrastructure)
• Community impact
• Shore program potential
• Economic potential
WhyGrowing enquiries and bookings for regional and remote places.
WhoTasports, Tasmanian Parks and Wildlife, Marine and Safety Tasmania, EPA Tas, Tourism Tasmania and RTO’s
WhereEast Coast; Coles Bay, Bicheno, Maria Island, moreIslands; Flinders, Bruny, King, Macquarie North and South coasts
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2. Build on our cruise line relationships
How are we going to do that:
• Use our ACA membership to attend Seatrade and meet the itinerary planners first hand.
• Continue to engage with lines regarding the Wineglass Bay Policy and itinerary development
• Work with CLIA, ACA and the other States on data sharing
• Host itinerary planners, provisioning, supply managers and shore tour managers in Tasmania.
• Conduct a Cruise Passenger Survey and share the results
What are we looking to influence:
• Longer ship stays in port
• Extended Tasmanian cruise itineraries
• More overnight port calls
• Turn around calls for small ships and sector breaks in Tasmania for large ships
• Increased specialty provisioning
• Data sharing
• Ongoing commitment to the Wineglass Bay policy.
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3. Shore Program Development
KPI: to increase the take up of organised shore tours from 40% to 50%.
How are we going to do that:
• Assessment of the current shore program; and found some gaps and opportunities for Shore Ex and tourism operators
• Host Shore Ex familiarisations to connect with cruise ready tourism operators
• Supply brand aligned destination content and imagery to cruise lines to improve sales portals
• Work with stakeholders to improve quality and availability of local tour guides for cruise ships.
• Work with RTO’s and industry to increase capability and success of independently sold tour product
• Develop a register of regional ambassadors able to go on-board and engage with passengers on the stories and produce of Tasmania’s regions and drive take up of tour program prior to arrival in port.
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Who are the Shore Ex?
Shore Excursion Operators; Operate the ship’s tour program; pre-booked by the cruise passengers either at the time of booking their cruise holiday, on-line pre-departure or on-board prior to arrival in port.
Bobwood Cruise Group;
Current Carnival contract for Tasmania• Princess• Carnival• P&O Australia• Cunard (Queen Elizabeth)• Holland America Line • MSC
Intercruises
Current RCL & Norwegian contracts for Tasmania• Norwegian• Viking • Vasco de Gama• Royal Caribbean • Celebrity • Silver Sea
A&K or Akorn
Usually do the smaller high end ships• Ponant• Crystal • Azamara • Dream Cruises
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QUESTIONS
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Hobart Cruise Season Briefing 2019/2020
Presented by: Kristy Little, TasPorts
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Hobart Season Overview 2019-2020
• Cruise ship calls: 65
• Passengers: 126,377 / Crew: 54,536
• Overnight calls: 15
• Days with more than one ship in port: 15
• International arrivals: 18 / International departures: 18
• Ship size:
• >2,500 passengers: 20 (30%)
• 1,000 - 2,500 passengers: 29 (45%)
• <1,000 passengers: 16 (25%)
• Largest ships: Ruby Princess (3,600 pax - 2 calls), Majestic Princess (3,560 pax - 6 calls)
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Hobart Season Overview 2019-2020 • Hobart highlights:
• MSC Cruises new line for TAS
• Le Laperouse 4 day port call over new year
• Dark MOFO Cruise - Pacific Explorer
• Maiden calls to Hobart: Ruby Princess, Silver Muse, Boudicca, Le Laperouse,
Carnival Splendor, Seabourne Encore, MSC Magnifica
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Hobart 2019-2020 Season by Month
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Port Arthur Season Overview 2019-2020
• Cruise ship calls: 19
• Passengers: 41,157
• Crew: 17,507
• Ship size:
• >2,500 passengers: 8 (42%)
• 1,000 - 2,500 passengers: 9 (47%)
• <1,000 passengers: 2 (11%)
• Largest ship this season: Ruby Princess (3,600 pax - 2 calls),
Majestic Princess (3,560 pax - 6 calls)
• Maiden calls: Ruby Princess, Explorer Dream, Pacific Aria, Carnival Splendour
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Port Arthur 2019-2020 Season by Month
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Cruise ship arrival – TasPorts’ role
VTS/Bookings
Cruise Sector Management
Pre planning
Cruise line liaison
Stakeholder coordination
Terminal operator
Marine Services
Pilotage
Towage
Coxswains
Operations
Gangway
Vessel servicing
Terminal servicing
Traffic and pedestrian
management
Security
Port security
Contracted guards (MSS)
TasPorts
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Cruise Ship Arrival - Who are the Stakeholders?
Shipping Agent
Shore Excursion Provider
Australian Border Force
Australian Quarantine
Service
QUBE (mooring & stevedoring)
Visitor Information Centre/Desk &
volunteers
Destination Southern Tasmania
Cruise Terminal retailers
City of Hobart
Tourism attractions
Transport providers
Local hospitality
and retailers
Tourism Tasmania
Key operations:
Terminal services:
City/region:
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• Visitor Information
• Amenities
• Free WIFI
• Destination advertising
• Market showcasing locally made gifts, souvenirs and other retail
• Australian Border Force, Immigration and Quarantine
• Supporting cruise traffic arrangements
Macquarie 2 Cruise Terminal
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Shore Excursion tours• Organised by the Shore Excursion company contracted by the cruise line
• Tours are promoted and sold through the ship
• Priority passenger disembark
• Dedicated parking areas only for Shore Excursion coaches
Unbooked independent tour operator parking• Process will be managed by Destination Southern Tasmania
• Unable to promote tours in the Cruise Terminal, but referrals made from Information Desk
Passenger Tour Options
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Pre-booked independent tours
• Waterfront voucher Independent tourism operators need to park legally in a waterfront voucher park or public area to arrange to meet customers
• Alternatively - 5 minute set down area (5 minutes only)
• Available for private pick up (eg. pre booked tour operators, limos)
• Limited to max. 3 vehicles and up to 12 seater buses
• Arrange to meet passengers at 5 min set down area and collect ALL passengers at once
• Alternatively, meet passengers in the terminal, walk them to set down area, then collect vehicle and come back to the space to collect the passengers
Passenger Tour Options
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• Public meeting point:
• Macquarie Wharf No. 2 Cruise Terminal, or;
• Surrounding forecourt
• Hunter Street / Franklin Wharf
• Access is not possible for tour operators trying to solicit bookings from cruise passengers
Macquarie 2 Cruise Terminal – Public Access
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Traffic management plan – Macquarie 2/3
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Traffic management plan Macqarie 4/5
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Traffic management plan – double up
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Waterfront road closures
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Who are the Ship Agents?
• Inchcape - [email protected]
• Wilhelmsen - [email protected]
• Gulf Agency Company (GAC) - [email protected]
• https://www.tasports.com.au/port-services/shipping-schedule/
> Select Cruise Shipping schedule
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Thank you
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QUESTIONS
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Presented by Susan JacksonProgram Coordinator
Tasmanian Travel and Information Centre (TTIC)
City of HobartCruise Ship Season 2019/2020
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Agenda
• Where do we fit?
• Centre Locations
• Meet and Greet Program
• Cruise ship schedule
• TTIC opportunities
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Where do we fit?
Pre Bookings
Often direct and onlineOn Board
Trade ready product via shore excursion companies
In Port
MAC2
TTIC
Hawking (DST/TTIC)
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Centre Locations
➢ MAC2 information desk
➢ Tasmanian Travel and Information Centre
➢ Information Hub ( Mall Booth)
➢ Salamanca Market Information Booth
➢ Taste of Tasmania
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Volunteer ‘Meet and Greet’ program
➢ TTIC Volunteer Program
• 100+ Volunteers
• Based at;
• Hobart Airport year round
• MAC2, TTIC, Salamanca Market and Taste through peak season
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Cruise Ship Schedule
https://www.hobarttravelcentre.com.au/industry/tasmanian-tourism-operators/cruise-schedule
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TTIC Opportunities - BookeasyIs your product loaded and up to date?
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TTIC Opportunities – Tour Lists
➢ TTIC Tour Lists
• Designed to reduce wait times and increase product visibility
• Sent out a month prior
• Tours listed by time
• Displayed in the TTIC for passengers
• Used by TTIC staff and volunteers
• Exclusive to our advertisers
CELEBRITY SOLSTICE 13TH JANUARYDeparture
Time Tour Name Company Name Contact Tour Duration Adult Prices Child Prices
8:30am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 8:30 - 11am $125 $100
8.30am Port Arthur Gray Line 62343336 08.30-17.00 $108 $54.00
08.30am Huon Valley Gray Line 62343336 08.30-17.00 $155 $77.50.
On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99
9:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15
9:00am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry
9:00am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee
9:00 Louisa's Walk Live History Productions 62298959 9:00 - 11:00 $35.00 $17.50
09.15am Cadbury Coach Tour Gray Line 62343336 09.15-11.30 $44 $22
09.15am Mt Wellignton Gray Line 62343336 09.15-11.15 $47 $23.50
09:30am White Water Rafting (all inclusive) Rafting Tasmania 0487 928 220 9:00/9:30am-4:00pm $200 $200 (age 13+)
9.30am Double Decker City Loop. Hop on HopOff Red Decker Company 62369116/0408124835 9.30-11am $25.00 $15.00
09.45am Hobart City Tour Gray Line 62343336 09.45-11.15 $44 $22
10.00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65
10am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5
10.00am Bonorong Oysters, Cheese & Wine Tassie Tailor-Made Tours Andrew 0466664466 5 1/2 hrs $95 $50
10am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 10am-11.30am $25.00 $15.00
10:15am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry
10:30am Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee
On Demand Seaplane Flights Tasmanian Air Adventures 1300359822 8:00am - 6:00pm From $99 From $99
11am Theatre Royal tour Theatre Royal 62479569 1 hour $12 $10
11am Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 11am-12.30pm $25.00 $15.00
11:00am Mt Wellington Shuttle Bus Hobart Shuttle Bus Company O408341804 2 hrs approx $25 $15
11:15am Iron Pot Cruises Pennicott Wilderness Journeys 6234 4270 11:15am - 1:45pm $125 $100
11:30am Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry
11:30am Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5
12pm Double Decker City Loop. Hop on Hop off Red Decker Company 62369116/0408124835 12pm-1.30pm $25.00 $15.00
12:00pm Bonorong Wildlife Park Shuttle Hobart Shuttle Bus Company O408341804 2.5 hrs $25 + entry fee $15 + entry fee
12:45pm Richmond Historic Village Bus Hobart Shuttle Bus Company O408341804 3.5 hrs $30 inc gaol entry $20 inc gaol entry
13.00pm Bonrong & Richmond Tour Gray Line 62343336 13.00 - 17.00 $84.00 $42
13.00pm Hobart City Tour Gray Line 62343336 13.00-16.00 $44 $22
13:00pm Mt Wellington Descent - Downhill Bike Ride Under Down Under 62 72 9884 2.5 hours $75 $65
1pm Historic Convict Site Guided Tour Penitentiary Chapel Historic Site6231 0911 1.5 hrs $12 $5
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TTIC Opportunities – Brochure Rack at MAC2
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TTIC Opportunities – Arrivals Guide
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Delivery!
• Communication is key
• Friendly and informed service across staff and volunteers
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Thank you P
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QUESTIONS
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DST OpportunitiesCRUISE SEASON 2019/2020
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Advertise with DST
On behalf of TasPorts, DST will continue to manage display posters in the
Mac2 Terminal, as part of the welcome to Hobart.
A0 corflute posters, mounted on timber including a DL brochure mounted on
the corflute poster.
DST Members: $990 + GST
Non Members: $1100 + GST
Posters in Mac2 Terminal
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An opportunity for independent tour operators to promote
and sell their services
In a designated area near the cruise terminal
The “Hawking Area” will provide space for 8 operators to
promote and sell their experiences.
Applications are open until Friday 27th September
Successful operators will be granted a Hawking Permit and
will receive a parking permit for their vehicle
Hawking and Parking Permit
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Hawking area
Parking
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➢ Cost: $2550+ GST for the full season
➢ From October 15th 2019 to June 20th 2020, which covers 65 ship
calls over 59 days
➢ For details contact Anne Menegat, Destination Southern Tasmania,
T: 03 6223 5650
Hawking and Parking Permit
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How to work in the
Cruise IndustryA GUIDE FOR TOURISM OPERATORS
2019-2020
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Guide resources
Cruise Distribution
Today’s travellers
Shore Excursions and tours
2019-2020 Visiting Cruise Ships and
passengers
Advertising opportunities
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2019 – 2020 Visiting Cruise ShipsCARNIVAL CRUISES
Shore Excursion Operator: Bob Wood Cruise Group
CARNIVAL SPLENDOR* Passengers: 3012 Crew: 1150
Set to call Sydney Home as od December 2019, Carnival Splendor is the newest and largest ship
homeported year-around in Australia. The ship inaugurated a new cabin category for the line, the spa
cabin. A retractable sky dome covers Splendor's pool deck, which marked something new for Carnival
and remains the most notable example of the innovation within the fleet. It provides enough diversions
to appeal to everyone from kids to seniors.
Carnival Splendor sailings attract a majority of American passengers looking for close-to-home, value-
packed cruise vacations. While much of the clientele is U.S. based, the ship does attract a good
number of Canadian travellers, with a smattering of other nationalities. The ship attracts lots of families
and groups of as many as 80 people. The age spread is from retirees to kids in strollers. Shorter sailings
and itineraries that overlap with school holidays host the most kids onboard.
CARNIVAL SPIRIT Passengers: 2,124 Crew: 930
Carnival Spirit has grown into one of Australians' favourite cruise ships. Like a true Aussie, it's laid-back,
fun and friendly. The mix of families, couples and singles work surprisingly well, with most children either in
the pool or out of sight in the kids clubs, and adults escaping to the 18+ Serenity Retreat. Spirit is based
year-round in Australia.
* Maiden Voyages
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CRUISE & MARITIME VOYAGES
Shore Excursion Operator: Intercruises
VASCO DE GAMA* Passengers: 1,220 Crew: 550
With an enviable reputation and established following on the international cruise market, the
premium 1220 passenger Vasco da Gama joined the CMV fleet in April 2019. Combining
beautiful, contemporary decor with a more traditional cruise style, Vasco da Gama is small to
mid-size ship. This ships dedicated to both the German and Australasian cruise markets.
During the northern summer (May-October) the ship operates under CMV’s German brand and
during the Australian summer season (December-March) from Fremantle (Perth) and Adelaide,
offering a more traditional scenic cruise experience.
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HAPAG-LLOYD
Shore Excursion Operator: AOT
Those upmarket ships primarily serve Europe's German-speaking travellers (premium and luxury), but
it's also known to a more global cruise audience. Europa has long ranked as top-rated cruise ship.
EUROPA Passengers: 408 Crew: 264
Despite the fact the ship was built in 1999, it is considered one of the older vessels in cruising’s luxury
niche and has undergone 3 major refurbishments. The ship’s itineraries are a sophisticated sightseer’s
dream.
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LA COMPANIE DU PONANT
Shore Excursion Operator: Abercrombie and Kent
LE LAPEROUSE* Passengers: 184 Crew: 110
The first of Ponant’s Explorer-class of 6 expedition ships, Le Laperouse combines sleek and attractive
design with French flair and luxurious extras that are unusual in the adventure cruising space. The
debuted in 2018 with destination-intensive itineraries that take it to Iceland and Scandinavia, the
Mediterranean, the Seychelles and the Maldives. It’s built for active exploration, with a fleet of
Zodiacs.
While the company has become global with all cruises being bilingual, the atmosphere remains
French. The passengers are from an international mix, mostly European countries unless chartered
(America, England, Australia).
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SEABOURN CRUISE LINE
Shore Excursion Operator: Bob Wood Cruise Group
SEABOURN ENCORE* Passengers: 604 Crew: 450
Seabourn Encore represent an evolution of Seabourn’s popular Odyssey-class ships. Passengers are a
mixt of North Americans, British, Australians and other Europeans. The aged group is mixed from late
40s to 70s and wealthy.
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QUESTIONS
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Thank you