cruise industry insights 2015/2016
TRANSCRIPT
What’s going on in the CRUISE INDUSTRY this year?
What’s going on in the CRUISE INDUSTRY this year?
What’s going on in the CRUISE INDUSTRY this year?
Taking a cruise is a popular way to spend a well-earned vacation.
You, a fun-loving cruise industry, provide these adventurous
souls with the greatest experiences of their life (or at least their
year!). The best way to ensure your marketing initiatives reach the
right eyes and ears is to arm yourself with the latest information
on what’s happening in the cruise industry — so read on & feel
free to share with your friends!
Who, exactly, is cruising it up?Understanding your demographic makes it easier to
know how to get them talking about you.
30–39 years
25% 50–59 years
25%
60–74 years
25% Other
25%
Age
Annual Household Income
$114,000Employment Rate
72%
Education History
69%
college level or lower
Marital Status
84% married16% single
62% cruisers have taken multiple cruises
38% cruisers are taking their first cruise
86% cruisers plan to take another cruise in the next 3 years
Where is everyone going?The most popular cruise destinations,
according to the experts
Caribbean/Bahamas: 35.5%
Alaska: 4.5
Mediterranean: 19.5%
Rest of Europe: 10.6%
Asia: 6.0%
Australia/New Zealand/South Pacific: 6.0%
Other: 15.0%
What’s going on in the industry?Taking a bird’s eye view on the industry helps get a
better sense of where to take your company.
The Numbers
$37 Billion
= Total Revenues
Over 24 million passengers by 2018 (projected)
The Targets
North America$21.21 billion spent per year
$50 billion per year by 2018 (projected)
AustraliaGrown 7 times faster than the US in recent years
The PlayersCarnival - 42% of the market
Royal Caribbean - 22% of market
Cruise Lines International Association (CLIA)
Leading luxury cruise lines: Seabourn, Seadream, Silversea & Windstar
The Trends At The Sales Office• All-inclusive pricing creating greater demand for luxury cruise deals
• Fun-packed vacations including more shore excursion & tour choices
• Higher demand for:
Luxury cruises
Superyachts (small all-inclusive luxury cruise ships)
• River cruises are very popular in Europe (500k+ passengers annually)
The Trends On Board• New & Improved technology on board
• Keeping guests connected with better Wi-Fi access,
lower rates & free cell phone use
• Increased multi-generational and family travel
What’s going on in the CRUISE INDUSTRY this year?
What’s going on in the CRUISE INDUSTRY this year?
Now You Know What’s Going On
Knowledge is power.
Use it wisely - create a buzz about your new prices or your latest
all-inclusive deal. Invest in quality wi-fi for your ships to keep your
guests connected (then they can tweet, ‘gram, snapchat their way
through their trip). Remember to have fun!
What’s going on in the CRUISE INDUSTRY this year?
What’s going on in the CRUISE INDUSTRY this year?
Need help applying this to your marketing initiatives?
Joy Works Marketing would love to lend you our expertise.
Contact Danielle, founder of Joy Works Marketing, at
She’ll chat with you about your company, your goals and
your needs to see how we can help.