Introducing Craft Wine & Custom Blending Event Services for Cruise Lines

All Aboard for Wine Blending As a premier Customer Service Provider, we understand the goal to offer your clients unique and innovative guest experiences. That’s why Blendtique Wine Company is thrilled to present the first, all-inclusive Craft Wine and Custom Blending Event Program for Cruise-line clients and their guests. The Process is Fun, Interactive, and Educational; and brings just a little piece of California Wine Country right to the Heart of the Big Blue Sea.

So how does it work? Utilizing our one-of-a-kind ‘Custom Blending Kits,’ guests not only have the opportunity to taste and enjoy delicious, Central Coast wines -but to engage in the remarkable practice of wine blending whereby the ultimate goal is to: Create, Design, and Order their very own, custom wines. The Blendtique Program can be easily integrated into your list of daily guest activities, but what’s more, our Cruise-line partners earn a percentage revenue on both Wine Blending Classes and follow-up Custom Wine Sales -making the program entirely unique, and extremely profitable.

The Custom Blending Kit Ready to become your own favorite Winemaker!

The Blendtique Program is centered around our unique and beautiful Custom Blending Kit. Blendtique’s signature Blending Kit provides enthusiasts with everything they need to experiment with wine blends until they’ve created a result they love, and is uniquely personal to them.

Once participants have created their ideal recipe, they can submit their favorite blend, name their unique creation, and order their very own, custom wine!

•  Each Kit comes equipped with 4 x 375ml Single-Varietal Wines.

•  250ml Erlenmeyer Flask

•  10ml Measuring Pipette

•  Blending Guide & Instructional Charts

•  Integrated QR Code Video Demonstration

•  Handcraft Wooden Wine Crate

•  Selections from Premium Central Coast Vineyards

•  Serves 2-4 guests per unit

•  Estimated Cost: $75/kit

Wine Blending Events Come one, come all for Alcohol! We’ve made hosting your one-of-a-kind, Custom Blending Events easy and efficient, so your guests can enjoy the Art of Wine Blending as part of their ongoing guest experience. Simply set up your stemware and your party is about to begin!

60-90 Minute Wine Blending Events

•  Each ship can host daily or weekly classes for up to 50 guests. Suggested Price: $45/participant

•  Each couple, or group of 4, receives their Custom Blending Kit, which includes: wines, tools, charts, and blending materials.

•  Event staff provides: 2 wine glasses per guest, writing utensils, waste buckets & wine keys.

•  Class Instructors share a brief introductory video & lead a 30-minute interactive discussion about wine: tasting each single-varietal, comparing notes, and having fun creating 1-2 group blends.

•  During the next 30-60 minutes, the group performs a series of flavorful experiments in an attempt to create & design their perfect wine. Instructors continue to proctor and assist where needed, and guests are encouraged to take notes, compare, and enjoy.

•  Once participants have created their ideal blend, they can submit their favorite recipe, name their unique creation, and order their very own, custom wines -simply by filling out an easy-to-use form.

•  Each Wine comes complete with pre-approved, Cruise-line artwork to inspire lasting memories from their remarkable journey.

•  Custom Wines are billed directly to Cruise-line clients and forwarded to Blendtique for processing and fulfillment. Cruise-line partners set the pricing.

•  Within weeks participants receive their one-of-a-kind, Custom Wines delivered right to their door.

•  Add cheese, charcuterie, and chocolate to your Custom Events for the perfect pairing!

Blendtique Events are hosted by a dedicated member of the Cruise-line staff. Blendtique will work with members of your team to implement a schedule and forum that’s easy to follow. Instructors are encouraged to have an above average background in wine & comfort in front of an audience.

Craft Wines

Blendtique’s remarkable Craft Wine Program enables our Cruise-line partners to generate substantial revenue without the additional burden of inventory. Our partners can therefore set pricing for both Custom Blending Events and Craft Wine Orders -billing their client’s directly.

Upon Event completion, Instructors will offer an easy-to-follow order form where guests can select from 3, 6, or 12+ Custom Bottles. Participants need only: enter their craft blend percentages, name their unique creation, offer a legal shipping address, and provide their Room Number or preferred method of payment.

Once Orders have been processed -a dedicated member of your team will fill out a simple, shared excel document to submit Craft Wines orders to Blendtique fulfillment.

Within weeks, your Client’s one-of-a-kind Custom Wines are shipped directly to their door –serving as a wonderful reminder of their extraordinary experience out on the big blue sea.

Now that your guests have designed the perfect wine -event participants can submit their favorite recipe, name their unique creation & order their very own, craft wines.

Each Custom Wine comes complete with Cruise-line inspired artwork, approved by our partners and certified by the TTB.

Blendtique will work closely with your creative team to design the perfect label to promote your exclusive brand -instilling lasting memories to generate repeat business.

Estimated Cost: $16.67/bottle or $200/case

Suggested Sell Price: $25/bottle or $300/case

Shipping & Handling Charges Apply

Program Benefits Cruise-line partners earn a percentage revenue on both Wine Blending Classes and follow-up Custom Wine Sales -making the Blendtique program entirely unique, and extremely profitable.

Blending Event Example

1 Blendtique Kit Serves 4 people Estimated Cost Per Kit - $75/unit Suggested Event Price - $45/guest

Single Class - 40 participants x $45/guest = $1,800.00 Cost - 10/kits x $75/unit = $750.00

Single Class Profit = $1,050.00 - 58.33% margin - 140% mark up

3 classes per week x 10 ships x 52 weeks = $2.81 million annual sales

Conservative Example Summary

Total Program Sales = $5.15 million per year

Total Profit = $2.42 million per year

Custom Wine Example

Estimated Cost - $16.67/bottle or $200/case

Suggested Sell Price -$25/bottle or $300/case

Profit = $8.33/bottle - 33.33% margin

Min. Custom Order - 3, 6, or 12 Craft Bottles

Single Class - 20 guests x 3 btls = 60 btls per class

60 btls x 3 classes x 10 ships x 52 weeks =

$2.34 million annual sales

Contact

•  Blendtique Wine Company Email: info@blendtique.com Phone: 866.603.4011

•  Billy Dim - President/Winemaker Email: billy@blendtique.com Phone: 310.408.3200

•  Brian Cameron - Sales Partner Email: briancameron@firststepbeverage.co Phone: 818.879.3806

•  Brian Storrs - Sales Partner Email: brian@pumpoverinc.com Phone: 805.550.9002

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