Crush The Search EnginesWith LSI-Driven SEO And Content

Welcome to the Real “search engine” World!

Jolt Marketing Inc, Theme Zoom LLC, and SEO 20/20 LLC

The Search Engines Versus YOU

• The battle continues…

• Where are we now?

• What lies ahead?

What’s Old is New again…

• Link spam – OUT• Push-button ‘crap’ sites- OUT• Scraped content – OUT• Quality content and sites – IN• LSI-based, silo-driven sites - IN• The ‘retro’ days of FrontPage are back!• BIG changes are happening – are you

keeping pace?

Introducing The LSI-SiteAnd LSI-Content Experts…

200 million daily searches on Google alone!

Amit Singhal (head information retrieval engineer) at Google claims that over 50% of the 200 million daily searches on Google are unique.

Missing Sales

• This means 50% of the online searches are the same old keyword phrases (i.e. General Themes!!)

• Amazingly the second 50% of searches are completely unique requests, or they are people looking for the SAME niche products and services in a completely different way. (niche interest verbiage or “find all”

search mode)

Latent Semantic Indexing

Search engines are becoming artificially intelligent! They are starting to not only understand what you say . . . But also

what you mean!

Don’t spend all your money and time on expensive and super-competitive keyword terms!

• The purpose of performing Theme-based keyword research is to help you drill into super-expensive keywords (keyword niches) in order to find the less competitive “latent semantic” terms that will drive your content decisions and attract your ideal prospect or visitor.

Important: If you take nothing else from this presentation, take this. If you understand the above paragraph fully everything in “internet marketing”, “offline marketing” and “market research” will suddenly “click”. Your paradigm will shift and the money will start to roll in.

Silos

• By using a website architecture method called “siloing” you are able to focus on both general keywords (expensive and competitive) as well as specific keywords (longer niche interest phrases) at the same time:

Master Plan Silo Structure: Sneak Peek

Niche Market Research

Step 1: General Market Research

• Are you Ready?

• Know your market or hire a SME.

• Survey your market. Yes, even you newbie!

• Become a SME or hire an expert to create a massive list of keywords.

Keyword Research

Step 2: Niche-Driven Keyword Research• Online Niche Focus: Google admits that

many niches produce lame results! This means there are unlimited opportunities.

• Manual Keyword Research • Get your Synonyms from the Broadest

Level Possible • Keyword Research Tools and the tilde key

Keyword Organization

Step 3: Choose Your Silos/Categories

• Research top ten websites.

• Extract Competitor Categories

• Grouping your keywords into logical categories.

Site Blueprinting

Step 4a: Developing Your Content Blueprint (the 10,000 foot aerial view)

• Further define your contentsilos/sub-categories(I.e. Cat Breeds => Domestic Cats,Ragdoll Cats, Persian Kittens)

Site Blueprinting

Step 4a: Content Blueprintcontinued…

• Define your associatedcontent/article outlines(I.e. Ragdoll Cats =>Ragdoll breeds, Ragdoll care,History of ragdolls..etc)

Site Blueprinting

Step 4a: Content Blueprintcontinued…

• Start associatingkeywords, theme wordswithin each piece of content

• Theme Density replaceskeyword density (overoptimization = death)

Theme Driven Content

Step 4b: Writing Your Content• Writing with a wide synonymic net and Content

Composer• Write content yourself, outsource, PLR?• Matt Cutts and Google on search engine writing. • Define the objective(s) of your content (lead gen,

AdSense play, affiliate play (great example, see:

www.freebeautytips.org), ‘feeder’ site, sales letter traffic funnel, etc)

Content Strategy

Step 4c: How Sticky Is Your Content?

• Quality content is more important than ever before... Google is watching (MSN, Yahoo too)

• Visitor duration and click patterns are helping determine your SE rankings

• How do you make your site more sticky?

Offsite Promotion & Trust Indexing

Step 5: Offsite Promotion Themeing

• Directory Submissions

• Article Submissions – backlink to silo

• Press Release

• Blogs

• Maintaining your latent semantic themes with offline promotion.

While you Wait for Indexing

Step 6: Using PPC keywords to Theme

• Use PPC to survey your market, harvest prospects and drive some traffic in the beginning- while building themes.

• Use successful PPC terms in natural content and eventually own them!

• Track AdWords “impressions” to do so.

Monetization

Step 7: Using AdSense and other monetization

• Only after directory submissions, according to “The Plan” and “The Master Plan”.

• Other forms of monetization. Azoogle. Lead harvesting.

Scheduling

• Scheduling is vital

• Must be broken down by task

• Must be broken down by hour and day of the week

• Schedule each task required to develop an online asset.

Why Natural Content?

• If you want to know why John Smith buys you’ve got to see the world through John Smith’s eyes. F-scan Eye scan patterns below. The red,

orange and yellow spot is where most people spend their mental energy. He is usually researching a niche or topic during this time. Furthermore, even though there are PPC ads at the top, only 1 in 4 times does it get clicked.

http://www.eyetools.com/inpage/research_google_eyetracking_heatmap.htm

Free Keyword Tools

• http://www.kwbrowse.com/

• http://www.nichebot.com/• http://adlab.msn.com/contextSim/default.aspx•

Paid tools• Theme Zoom