Hygiene & Packaging Solutions for the Poultry Market - June 2015

Pascal Porhel Poultry Marketing Mgr

Only the Fresh survive!

Cryovac® Freshness Plus® Bag Freshness Extension Secret Weapon

The Odorless smell of Success • Across Europe, Consumers are requesting Fresh, Fresher

and Fresher products. • For Whole Bird, Portions at Retail and also addressing

the Food Services Market Segment (QSR). • Traditional vacuum bags or PVC stretch offering only 7- 9

days Shelf Life not enough to operate through Retail PF.

High operational costs for Poultry Industry Retailers are loosing revenues by throwing away

« out of the date » products 3

The Odorless smell of Success • Introducing Cryovac® Freshness Plus® bag. • An Innovative & Exclusive Packaging Solution designed

for Poultry Processors and Retailers: 1. to Extend Shelf Life & Freshness 2. to Reduce containment odours

Freshness Plus® Bags will help you satisfy Consumers Increase Profits

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Cryovac® Freshness Plus® Bag Freshness-Extending Secret Weapon

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Because Fresh Food is a Safe Food

Increase Efficiency, Increase Savings

Three more days

Keep them coming back for more

Less Food thrown away

Cryovac® Freshness Plus® Bag The Whole Bird market is moving all over Europe, mainly Eastern part, from

frozen to fresh through Retailers & Consumers requests for higher product quality and taste. Food Service in Eastern Europe is also a business opportunity.

The need for shelf life extension over 8/9 days delivered by the non-barrier bag, such as BN3050, or stretch overwrap film is becoming a pre-requisite, as long as the Poultry Processors have to operate through Retail Platforms. Delivering Freshness Extension is clearly expressed by the Market

On top, as the whole bird supply and demand remain not well balanced on a daily basis, the Poultry Processors also need extended shelf life in fresh categories to manage their business.

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Market overview

Cryovac® Freshness Plus® Bag What are the results?

7 Confinement odours absorption within 24 & 48h (Duncan source)

Cryovac® Freshness Plus® Bag Main Performances

1. Whole Bird Freshness Extension

2. Enhanced natural poultry Aroma Protection 3. Absorbing “off-odours” :

• hydrogen sulfide • methanethiols • aldehydes

4. Protects product aroma preventing accumulation of confinement odours. 8

Cryovac® Freshness Plus® Bag

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Value proposition

Various areas for savings and gains have been identified

1 day less a week in slaughtering operations Storage energy costs savings (frozen to chilled T°) Domestic sales footprint extension Abroad sales footprint extension Spoilage reduction in the stores (Food waste reduction) No off-odours / Reduces the risk of product returns from both

consumers and Food Service operators / Consumption increase

* All of them won’t be compliant each time on 1 Customer basis.

Sustainability at Sealed Air

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Taking a Sustainability Approach to Improve Food Safety and Reduce Food Waste

Cryovac® Freshness Plus® Bag We have to consider that 18,5% of Food and Drink household food purchases are

thrown away, of which two thirds because “looking”, “smelling off” or “not used in date”!

From UK homes, 280.0 Tons of Poultry waste was thrown away in 2012. This represented 34% of all purchases of Poultry. 85% were Whole Bird, for 13% because “not used is date”

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Consumer food waste situation

Results of Sealed Air Consumer Survey

Source: Harris Poll on Consumer Food Waste (2014) 12

Consumer Concerns 1. Unreliable food safety / hygiene 2. Amount of food wasted in the U.S. 3. Air pollution 4. Water shortages / drought 5. Natural resource scarcity 6. Climate change 7. GMO 8. Landfill This survey was conducted online within the United States by the Harris Poll on

behalf of Sealed Air in April 2014 among 1,005 adults aged 18+ who reside in the U.S. and who do at least 25% of their household’s grocery shopping.

U.S Consumers Attitudes and Behaviors

Source: Harris Poll on Consumer Food Waste (2014) 13

Impacts of Poultry Food Waste Greenhouse Gas Contributions

U.S. Poultry Supply Chain

14 Source: AMERIPEN Value of Packaging (2013)

Overall food waste environmental impact can be

significant, and occurs after

resources have been invested

Where we play with Freshness

Plus

Cryovac® Freshness Plus® Bag

Value proposition

Shrinkage reduction in the stores (Food waste reduction)

Avoid 15% of the volume sold at (20)% price discount close to « Out of the Date »

No off-odour at the pack opening / Reduces risk of product returns from Consumers / Loyalty & Sales increases thks to higher Consumers satisfaction (consumption increase)

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Cryovac® Freshness Plus® Bag

Value proposition

Shrinkage reduction in the stores - (Food waste reduction)

Avoid 15% of the volume sold at (20)% price discount close to « Out of the Date » 2% less in shrinkage

Not any price discount

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+5% yearly turnover

Cryovac® Freshness Plus® Bag

Value proposition

No off-odour at the pack opening / Reduces risk of product returns from Consumers / Loyalty & Sales increases (consumption increase)

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+2% Sales increase

Solutions to Prevent Food Waste • Many packaged foods develop

confinement odors.

• Food remains safe and wholesome, but consumers object to odors.

• Scavengers effectively remove trace quantities of volatiles that cause odors.

• Less food is wasted and more food is available for consumption

Freshness Plus bag To Reduce Consumer

Food Waste 18

Life Cycle Analysis of Freshness Plus Bag

• Poultry that is not consumed is usually wasted, both at retail and in consumer homes.

• Active packaging reduces poultry waste and reduces impacts due to processing, transport and disposal.

• At same consumer consumption, Freshness Plus Bag is estimated to reduce supply chain impact by nearly 15%.

15%

19 Source: Sealed Air Internal Life Cycle Study, not peer reviewed. The impact of poultry is based on commercially available database “LCA Food DK”

Freshness Plus Bag Value Analysis

Standard Bag Freshness Plus Bag

• By assigning economic value to poultry that is not sold, the relative contributions to total investment can be estimated.

• Comparing same number of whole birds processed, a 20% increase in total packaging cost results in nearly 85% reduction in costs due to wasted products.

Poultry Production and Packaging Cost, %

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Cryovac® Freshness Plus® Bag

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Value proposition / Sustainability

Non barrier bag

Cryovac® Freshness Plus® Bag

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US 1st Success Story

Their packed boneless skinless chicken breast for food service applications continually achieves 18-21 days of shelf life. Even with good control of product temperature off-odors were typically detected after 14 days causing end user complaints.

Using the Odour Scavenging materials to remove these confinement odours the processor was able to eliminate odour complaints prior to products reaching the use-by date. The Customer now uses the odour scavenging material to pack boneless, skinless chicken breasts that is sold to a variety of foodservice accounts and to foodservice distributors.

Cryovac® Freshness Plus® Bag

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European results

At one Polish Customer we have extended the shelf life by 2 days, the Microbiological part being the limiting factor. SecureCheck assessment was done with specific solutions accordingly. This Customer has placed now the orders for Freshness Plus® FP3055 bag.

At another Polish Customer we have extended the shelf life by 3 days, from 11 to 14 days. Orders received for full switch to Freshness Plus® FP3055 bag. FP3055 highest free shrink level water shrink tunnel T° decreasing by > 10°c whole bird skin colour preservation + additional Energy costs savings.

Cryovac® Freshness Plus® Bag

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European results

At a Portuguese Customer we have extended the shelf life, with the Microbiological load as limiting factor (Giblet in the bird cavity). SecureCheck assessment has been performed to improve Food Safety. Order received for full switch to Freshness Plus® FP3055 bag. External lab has confirmed positive results in terms of H2S scavenging.

Last info validation till 14 days SL at Russian Customer (on microbio & sensorial).

Cryovac® Freshness Plus® Bag

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Price positioning

Cryovac® Freshness Plus® Bag is a brand new innovative solution. It provides new added value to our Customer partners. It will differentiate their

products on the Market Place. This is measurable on Food Safety, Operational Efficiency, Shelf Life Extension &

Brand Building sides. R&D teams have made considerable investments to deliver this premium product. As we offer a winning solution to our Customers, we want also to share with them the

value created Cryovac® Freshness Plus® Bag will be offered with a price mark-up versus Non-Barrier Bags or standard Barrier Bags

What about your Fresh Whole Bird,

Chicken Breasts & Cut-ups ?

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Only the Fresh survive!

Cryovac® Freshness Plus® Bag Freshness Extension Secret Weapon