1

INTRODUCTION :

 

Mahima Group, have been the pioneers in bringing new age living, shopping and entertainment

to the citizens of Jaipur since a decade.

The group has started its journey with a vision and commitment and has very successfully carved

niche for itself in real estate industry of Jaipur in a short span of a decade. Mahima Group, who

has long captured the imagination of citizens of Jaipur with their stunning residential and

spectacular commercial creations, has gone from strength to strength because of their forward

thinking and progressive ethos.

In this legacy of being the trendsetter, they have been instrumental in redefining the lifestyles of

the people of Jaipur, through their world class shopping mall and the luxury residences.

A Journey started by the dynamic Mr. Dhirendra Madan with Automobiles and Finance, the

Mahima Group has very successfully diversified into real estate more than a decade ago, creating

various mile stones in its way today has development into a colossal in the field of Real Estate.

Committed to deliver real estate solutions with a difference, creating difference not just the way

we build our buildings the way build relationship with our clients.

We work towards bringing the-state-of-the-arts commercial and residential properties and asset

management to our client, to meet and exceed global bench marks.

We stay dedicated and committed to meet the needs of our customers in time and with future in

mind every time. We not just build world-class properties but have gone beyond in real estate

business emerging as front-runners in managing and maintaining assets. We set new standards in

architectural design, efficiency and quality with strict monitoring leading to outcome of

properties, which exceed market expectations. Our central objective is to ensure our commitment

and customer satisfaction.

2

ORGANIZATION STRUCTURE :

Chairman & Managing Director :

Mr. Dhirendra Madan is Chairman and Managing Director of

Mahima Group which is a mother company of twelve different

companies involved in construction, development and

maintenance of the projects of Mahima Group. Born in

Rajasthan in 1958, Dhirendra Madan, after seeking bachelor’s

degree and essential education, started his journey of

entrepreneurship from automobile industry. During the course

of his interaction with different industry giants and dignities, he

found himself to be in the wrong place and thought of starting a

new business of development of real estate in Rajasthan. Although at that time there were not

too many players in the market but there was a market capture by the renowned developers and

that too in a monotonous way.

Mr. Madan broke this ice and initiated to develop small housing complexes for different income

groups under the aegis of Mahima Real Estate Pvt. Ltd. This initiative not only provided a better

housing option from Mahima Group but also open a way of fulfilling dreams of others for Mr.

Madan. He is now a widely known real estate developer; being already completed more than a

dozen renowned housing and commercial projects across Jaipur.

Mr. Madan has not only added several feathers in the crown of real estate of Jaipur but has also

provided a platform for upcoming entrepreneurs, unemployed youth and dream home aspirants.

Quality with timely completion of project is key to his success. He is known as the first person to

introduce Mall Concept in Jaipur by bringing up ‘Crystal Mall’. Crystal Mall not only

accommodates more than 60 brand outlets but also houses several corporates like Sony India,

GAIL, Club Mahindra etc. Its quite surprising that his competitors in housing project also rely on

him when they have to open their corporate offices in Jaipur. Crystal Mall is housing ‘Omaxe City’

corporate office too from last one year.

Crystal Mall was followed by a state of the art Retail Mall in Jaipur which is only one of its type in

whole Rajasthan having covered car parking of 500 cars and 200 two wheelers named as Crystal

Court spread out in five floors. Crystal Court spaces leading brands of retail industry namely Pepe

3

Jeans, John Player, Lee, W, Vishal Mega Mart, Costa Coffee, Pizza Hut, Welspun, Pantaloon etc.

This premises is situated in a busiest commercial hub of Jaipur and hence there is a severe parking

problem.To sort out this problem, Mahima Group decided to bring out a solution by which not

only the retail outlets could be benefited but the car parkers could also feel safe and comfortable.

Now, this Mall is a center of attraction in Jaipurites and all the major retail players have their

outlets in the premises.

WORK FORCE :

The Group has a strong work force of architects, engineers, management professionals and

executives to strengthen him for his dream projects. The chairman & managing director is being

supported by a Vice President (Infrastructure) & a Vice President (Company affairs) along with

General Managers for different divisions like Projects, Corporate Communication, Administration

and Operations. Today Mahima Group has more than 130 full time & part time employees

working on different projects at various places of Jaipur.

VISION :

To be a Global Standard, Innovative, Value Added & Customer Focused Real Estate Organisation.

MISSION STATEMENT :

To Exceed the Expectation of Our Customers & Honor Our Commitments. Every Time Efficiently &

Effectively.

4

COMPLETED PROJECTS:

Residential Projects (Flats) :

o Mahima Heritage

Vidyadhar Nagar

December 2002

o Mahima Classic

Tilak Nagar

March 2002

o Mahima Majesty

Raja Park

March 2002

o Pearl Residency

Bapu Nagar

March 2000

o Nikhil Apartment

Adarsh Nagar

October 1998

5

Commercial Projects

o Crystal Palm

(22 Godowm)

o Crystal Court

(Malviya Nagar)

o Crystal Mall

(Collectrate)

6

UPCOMING PROJECTS:

Residential Projects (Flats & Vilas) :

o Panorama

The name which denote excellence in the

real estate industry is geared up to create a

history in the real estate world of Rajasthan

by presenting its prestigious project.

o Iris

Mahima group which has captured the

imagination of citizens of Jaipur with its

stunning residential and spectacular

commercial creations has very successfully

carved a niche for itself in a short span of

decade.

o Fountain Square

Fountain Square A concept of living that

makes your home a haven for living. A

home that brings the whole world together

for you. The premium apartments come

with a distinctive sense of elegance and

exclusivity.

o Desire

The concept of desire is to facilitate us

common people of today who yearn to buy a

home for themselves yet the happiness eludes

them due to the involvement of the sky-high

cost.

o Elite

A whole new exciting world. A new way of existence. An insight into a life that is ever sought after.

An explosion that become a musical voyage. A name that will set trends and definition of high-end

luxury living.

Commercial Projects

7

o Trinity

(New Sanganer Road)

The project can be broadly divided in to the two

usages of shopping plaza on the upper basement,

ground, first & second levels and office complexes on

four floors starting from the third floor.

8

CRYSTAL PALM (22 GODOWN)

INTRODUCTION :

The Mahima Group now takes pride in bringing CRYSTAL PALM, a world class mall spread over

more than 2 lac Sq ft. offering the Pleasure of international style shopping & Charm of magical

cinema. Crystal Palm presents the shopping mall, the place which is a home to the finest things

money can buy. The gorgeous dresses, the leading cosmetic brands, and the trendiest accessories,

a heaven for shopaholics. Cineplex having there screening hall and total seating capacity of

approx,700 persons. Two screening halls with approx. 200

seats each. One

screening hall having

capacity of approx.

325 seating.

Ticketing facillity on

ground floor

entrance and at

theatre lobby at

food court.

9

Opening Ceremony : 12th Oct 2007

Owner's Name : Mr. Dhirendra Madan

Total Area : 2 lac Sq. ft.

Address : 22 Godown, C-Scheme, Jaipur

Location : 22 Godown

Contact Person : Mr. Amit Edward

Designation : Property (Estate) Manager

Landline No. : 0141-4030843

Mobile No. : 9602216226

E-Mail Address. : amit.edward@ap.jll.com

Website : http://www.joneslanglasalle.co.in

The project for Property & Asset Management is given to the firm named "Jones Lang LaSalle". All

maintenance & management will taking care by the firm.

OVERVIEW :

This mall contains 7 Floors :

Lower Basement : Parking

Upper Basement : Parking

Ground Floor : Branded Shops & Restaurants

1st Floor : Retail Shops & Kiosks

2nd Floor : Retail Shops & Kiosks

3rd Floor : Restaurants

4th Floor : Inox Theater

5th Floor : Scary Maze (Recently Opened)

10

CONCEPT :

Mr. Dhirendra Madan wants to

create a commerical space with

facilities of entertainment as well

with fully equiped latest

engineering marvel to be created.

He hired a team to research and

came up with the thought of

Crystal Palm.

He made his concern as live state

of engineer marvel.

Now Crystal Palm has 3 screens

of INOX Theater for entertainment purpose and a variety of shops for retial purpose with the

national & international chain of Restaurant & Bar; Game Zone for all age group.

So this mall primarily based on parking purpose, than relail purpose & offices are ignored from

this mall.

MALL FEATURES :

Shopping spread over ground floor, 1st and 2nd floor.

Centrally air conditioned mall.

Various sizes of shops, showrooms and kiosks on all three floors.

Multiplex with 3 screens having total seating capacity of 800 people.

2 international fast food joints and coffee shop on the ground floor.

Large food court area for 300 people.

2 fine dining restaurants.

Lively & spacious pub and bar with dance floor.

Mechanized car parking in basement floors.

100 % Power backup

State of the art escalators and high-speed elevators and capsule lifts.

Two Dedicate levels of basements parking of 600 cars..

Anchors Stores, Shopping

3 Screen Multiplex

Entrance Zone of Children

11

Food court , Discotheque, Coffee shops

Specialty Restaurant

Pipe Music in the Mall

Magnification elevation with curved glass facade

World class design and technology

World class mall management services (John Lang LaSalle)

Complete Fire fighting System like sprinkler system, Smoke detector and Wet rider

Earthquake resistant structure

SHOPS DETAILS :

SHOP NAME OWNER'S NO. BUSINESS

GROND FLOOR :

Mc Donalds Fast Food Chain

Costa Coffee Coffee Shop

Subway 9829193823

(Mr. Abhishek)

Fast Food & Coffee Shop

The Mobile Store 0141-6508468 Mobile Retail Store

Giovani Men's Wear

Varun Men's Wear

Peter England Men's Wear

Catmos Men's Wear

U.S. Polo Assn. (Estb. 1890) Men's Wear

i-Store (Reliance Digital) Computer & Laptops Store

Archies Gallary 0141-5118690 Gift & Card Shop

Adidas Foot Wear

Wrangler Men & Women's Wear

Flying Machine Men & Women's Wear

Pepe 0141-4044907

0141-4044908

(Jain Distributors)

Men & Women's Wear

Levi's Signature Men & Women's Wear

Arrow Men & Women's Formal Wear

John Players 0141-4061622 Men's Wear

Sunrise Bakery

DNA Book & Magazine Store

12

Baskin Robbins Veg Fast Food Store

Melting Moments Bakery & Ice cream Shop

FIRST FLOOR :

Uni Style Image 0141-4031940 Men's Wear & Accessories

Fahren Heit 0141-4004763

(Govind Sharma)

Men's Wear

S.S. Traders 9828044849 Men's Wear

Monte Carlo 0141-2221267 Men's Wear

Bouquet Boutique 0141-3012200 Flower Shop

H & A 0141-4038570 Men & Women's Wear &

Accessories

Shree Anantam Fashions Pvt.

Ltd.

9928666966

(Niranjan Prasad)

Leather items

Dr. Fish Center Massage by "Gaura" Fish

SECOND FLOOR :

Attitude Men & Women's Wear

Vaachii Gems & Jewels Jewellery Showroom

Riddhi Jewels A Jewellery Hub

Asmi Diamond Jewellary

(Jaipur Diamond Pvt. Ltd.)

Diamond Jewellery Speciality

Dream Merchant Jewellary Jewellery Showroom

Harora Women's Wear

Saanjh (Kiosk) Women's Accessories

Sagar (Kiosk) Women's Accessories

THIRD FLOOR :

Indi Joe Sizzelers (BJN Group) Restaurant

Pind Balluchi Punjabi Restaurant

FORTH FLOOR :

INOX Theater 3 Screens For Entertainment

FIFTH FLOOR :

SCARY MAZE The terror of dead men

13

(BHOOT BANGALA) (Fun Zone)

14

CUSTOMER SEGMENTATION :

Elite Group

Middle Class Customer

This mall basically concerned with both Middle & Elite Class Customers. So that

with branded shops, local & general shops are also there.

DEALING SECTORS :

Entertainment (Movie Screens)

Gaming Zone

Women's Wear

Men's Wear

Kid's Wear & Games

Women's Accessories

Women's Cosmetics

Gems & Jewellery

Men's Gears

Men's & Women's Footwears

Household Items

Computers & Electronics

Restaurant

Fast Food Corner

Coffee Shops

Bakery Items

Flower & Gift Shops

Others

15

ANCHOR SHOPS :

INOX THEATER

o It has more than 700 seating capacity with 3 screens & digital sounding

techniques on 4th Floor.

PIZZA HUT

o It covers more than 1500 Sq. ft. area of Ground Floor of the mall.

Mc Donalds

o It covers more than 3500 Sq. ft. area of Ground Floor of the mall.

o It has drive through option (first & only one in Rajasthan).

16

FOOD COURT :

SUBWAY

COSTA COFFEE

BASKIN ROBBINS

SUNRISE

Mc Donald's

Yo! Dimsum

Nirula’s Potpourri

Hot & Fresh

Melting Moments

OUTER SPACE :

JDA allows every mall to give its outer space as rental basis for some kind of business.

JDA permitted this mall to give its whole outer space to conduct the other businesses as :

o Bungee Jumping

o Baskin Robbins

o Sunrise

o Kids Game

o Others

OTHER SPECIAL FEATURES :

17

At the 2nd Floor of the mall, a special fish massage centre is there which have special

species of the fish as 'GAURA' . It used for providing massage.

These fish can completely get rid of skin smear and aging cortex. They also can make

your pore unobstructed to promote blood circulation. Moreover, they have the function

of protecting skin and beutifying face to make your skin healthier and more brilliant.

This special massage is provided only at 2 places in Jaipur :

o Mahima's Crystal Palm

o Mahima's Crystal Court

FOOTFALL :

At this mall footfall is around 5000 per day.

CRYSTAL COURT COMPITIION :

MGF MALL

(Metropolitan Mall) is

made for shopping,

hotel & food purpose.

But CRYSTAL COURT is

made for shopping,

entertainment with

lots of variety of

restaurant chains.

The Metropolitan

Jaipur would also boast

of a world-class, 4 or a 5 star hotel that was envisioned keeping in mind the discerning

corporate traveler. Equipped with a state-of-the-art Business Centre, Conference Rooms

and Multi-cuisine Restaurants, the hotel will have everything an executive would need

while on the move.

18

SWOT ANALYSIS :

Str

en

gth

s- Good brand name.- Situated at good location.- Huge parking space.- Fully air conditioning.- Central air conditioning.- 100% power backup.- 100% fire fighter.- Trust of customer.- Vast range of brands.

Weakn

ess

- Offices ignored.- New traffic root is much complex.

Op

port

un

ity

- Fifth floor is vacant.- Big brands.- Reputed restaurants.

Thre

ats

- MGF Mall- A new mall is constructed just near by CRYSTAL PALM.

19

Personal Experience

Features that creates my experience :

First of all a very nice view while driving towards CRYSTAL MALL. On the road towards

mall there are Metal statues that describe the RAJASTHAN art & culture.

Secondly, good parking space with newly innovative technique.

Its easy to meet with mall staff. They are ready to help, as I met with Mall manager Mr.

Amit Edward, Accountant Mr. Manoj Trivedi.

Well-trained staff, well-suited for modern mall scenario.

Well-dressed staff improves the overall appearance of mall.

Multiple entry & exit for convenience.

Elevated escalator & Lifts.

Wide & spacious lobby.

Security guards at every gate.

Customer-friendly atmosphere.

Availability of each brands & others at one place.

Centrally Air Cooled mall.

Special Events & other organized.

3 screens for movie.

Gaming Zone.

Scary Maze for fun.

So by this my experience to be in the CRYSTAL PALM mall is really

very nice. I am that impress, so I will go there with my friends &

family more as I’ll get chances.