csae media kit 2017

Colorado Society of Association Executives (CSAE) is THE ASSOCIATION for association executives in the state of Colorado. CSAE delivers these top-level decision makers information on industry trends, legislative and

management issues, organized events, along with networking opportunities. CSAE is the community that fosters personal excellence for all within

the association management profession.

2017 MEDIA KIT

IT’S TIME TO CAPTURE THE ASSOCIATION

MARKET

www.csaenet.org

2017 MEDIA KIT | CSAENET.ORG 2

They Are Diverse in

Age*

They Are Highly Educated:

34%

have a graduate degree

have a college degree

49%

Why Market Your Products and Services to CSAE Members?

In Revenue

$235 MILLION

$226 MILLIONIn Expenses

Colorado is one of the highest-ranking association states in the

country, with CSAE’s membership representing annually:

Membership information is obtained by the 2016 CSAE Member Survey conducted by Corona Insights

Meetings are frequently held at outside venues, with Denver as the most popular, followed closely

by the Front Range and Mountain regions.

They range from very large to smaller associations, with their own memberships ranging from

400 to over 80,000.*

are state associations

Executive Director, CEO

Associate Director, Vice President

Others

Annual Event Spending:

Lodging

Venues

Travel

are national associations

are international associations

are local associations

are regional associations

AVERAGE AGE: 53 Mainly Gen Xers and

Baby Boomers

HIGHLY EDUCATED College educated, half having

post graduate education

BOARD EXPOSURE More than 1/4 sit on another

association board

HIGHLY EXPERIENCED Average of 19 years of

experience with associations

GEOGRAPHICALLY DIVERSE Half are state-level associations, but many

are regional, national and international

CSAE’s Membership Snap Shot

22%

31%29%

18%35 to 44 years of age

65+ years of age

55 to 64 years of age 45 to 54 years

of age

CSAE members spend roughly $39 MILLION on outsourced services, including:

$10.6 mil Meetings/Conventions/Trade Shows

$7.8 mil$7.5 mil$6.8 mil$3.2 mil

$2 mil$1 mil Accounting

Legal

Lobbying/Government Relations

IT & Digital Services

HR & Payroll

Advertising/Promotion/Publication

51%32%

29%20%

9%C-Level

Decision Makers:

$59 mil$18 mil

$10.1 mil

85%12%

3%

3CSAENET.ORG | 2017 MEDIA KIT

ADVERTISING RATES

Colorado Society of Association Executives

Four Color Ad Rates 1X 2X 4X

Spread $2,300 $2,150 $2,000

Full Page $1,300 $1,200 $1,100

1/2 Horizontal $850 $800 $750

1/3 Vertical/Square $675 $625 $600

1/4 Vertical $600 $550 $500

1/6 Vertical/Horizontal $500 $450 $400

4C Color Ads 1X 2X 4X

Inside Front Cover $1,400 $1,300 $1,200

Inside Back Cover $1,400 $1,300 $1,200

Back Cover $1,500 $1,400 $1,300

Issue Deadlines Ad Deadline Art Due

Winter 2017 Jan 4, 2017 Jan 11, 2017

Spring 2017 Mar 29, 2017 Apr 5, 2017

Show Guide 2017 Apr 19, 2017 Apr 26, 2017

Summer 2017 Jun 28, 2017 Jul 5, 2017

Directory 2017 Jul 26, 2017 Aug 2, 2017

Fall 2017 Sep 20, 2017 Sep 27, 2017

The Executive Memo is published four times per year by the Colorado Society of Association Executives and read by the entire Colorado-based association industry. This includes local, regional and national association professionals. Each issue delivers solid information on topics as diverse and

useful as industry developments and current trends, research updates and business advice. This magazine is a powerful promotional tool as it is the only publication in Colorado that is designed exclusively for association executives and their suppliers. More than 3,000 professionals, association executives, meeting planners and their allied product and service providers turn to Executive Memo for industry trends, legislative and management issues, and organized events.

> Excel lence by Associat ion

{

If you require our design team to create your advertisement, there will be an additional production charge of $150 for a full-page or 2/3 vertical ad, and $75 for 1/2 page ad or smaller.

4.75" x 9.875"

2/3 PageVertical

7.25" x 4.75"

1/2 Page Horizontal

7.625" x 10.125"

Full Page w/o Bleed

8.625" x 11.125"

Full Page with Bleed

3.5" x 4.75”1/4 Page

2.25" x 9.875"

1/3 Page Vertical

2.25” x 4.75”

1/6 Page Vertical

4.75” x 2.25”

1/6 Page Horizontal

4.75" x 7.25"

1/2 Page Island

4.75" x 4.75"1/3 Square

Note: Text placed outside the safe area of any Full Page ad may be cut off. Please keep text inside the safe area. Additional sizes may be available for this publication. Please contact Association Media Partners for more spec information.

Magazine Trim Size:8.375" x 10.875"

Full Page Safe Area:7.625" x 10.125"

Full Page Spread(No Bleed)

16" x 10.1225"

Full Page Spread(With Bleed)17" x 11.25"

MAGAZINE ADVERTISING SPECS

6 PUTTING THE CART BEFORE THE HORSE

WILL STALL YOUR CAREER

8 CERTIFICATION:

WHAT’S IN IT FOR YOU?

14 3 THINGS I LEARNED

WHEN I WAS SCARED OUT OF MY MIND

A Business Plan for Life

12

EXCELLENCE BY ASSOCIATIONWinter 2016 (vol. 10 issue 1) | www.csaenet.org

Colorado Society of Association Executives

EXCELLENCE BY ASSOCIATIONSummer 2016 (vol. 10 issue 3) | www.csaenet.org

14

TECH TIP: WHAT IS EVERYONE "BLABBING" ABOUT?18

MEETING ONCE UPON A PERFECT EVENT

10 THREE EASY WAYS TO CREATE A HEALTHY MEETING

A FACE-TO-FACE

PLANNING

PHOTO STORY OF THE 2016 CONFERENCE19

LOOK AT

EXCELLENCE BY ASSOCIATIONSpring 2016 (vol. 10 issue 2) | www.csaenet.org

USE DATA METRICS TO UNDERSTAND MEMBER DYNAMICS6

1012

Listening

Leadby

PLANNING OFFICE SPACE FOR MAXIMUM EFFICIENCY

IS POOR TRAINING UNDERMINING YOUR ASSOCIATION?

MICRO-VOLUNTEERING; MACRO MEMBERSHIP RETURNS16

Cover photography by Dan Glassett, SGT PEPPERS STUDIO


1/2 VERTICAL 2.25" x 7.5"

1/4 PAGE 2.25" x 3.5"

LOGO AD 2.25" x 2.25"

1/2-PAGE HORIZONTAL 4.75" x 3.5"

FULL PAGE (NO BLEED)4.75" x 7.5"

Publication size: 5.5" x 8.5"

Live area: 5" x 8"

Back Cover $3,000

Inside Front Cover $2,800

Inside Back Cover $2,800

Full Page Tab $2,500

Full Page $2,000

1/2 Horizontal $1,400

1/4 Vertical $950

Resource Guide Listing $200

Colorado Society of Association Executives Excellence by Association

8690 Wolff Court, Suite 200 Westminster, CO 80031[P] (303) 650-0301[F] (303) 650-1450

Membership 2015 / 2016

Directory

www.csaenet.org

Your RESOURCE.

NETWORK.Your

ASSOCIATION.Your

ADVERTISING RATES

PAGE DIMENSIONS

A ssociation Executives are looking to grow and

develop their organizations through an assortment

of tools and via many different mediums. Present

your services to those who are looking for you. This is the

time of year to plan to promote your business to these

buyers and get a piece of the action!

CSAE Membership Directory

FULL PAGE(WITH BLEED)

6" x 9"

2 FULL PAGES (SPREAD, NO BLEED)

9.5" x 7.5"

2 FULL PAGES (SPREAD WITH BLEED)

9.5" x 7.5"

* Purchase of a display ad, include a complimentary Resource Guide listing


Product and Services Exhibition Table OpportunityIncludes:

• Exhibiting table to display your company and services to association executives

• One complimentary plated lunch

COST: $300 per event, or a package of 3 events for $750

CSAE Event & Annual Conference Sponsorship Opportunities

Networking with association executives in person is the best way to develop

long-term relationships. CSAE offers several in person networking events,

giving you direct access to top-level association executives and decision

makers, in a more relaxed setting.

PEAK

C-Suite Level Critical Knowledge Series

Includes:

• Attendance at the private executive dinner the night prior to the Critical Knowledge Series Event

• Participation in the half-day Critical Knowledge Series Event for the C-Level Executive

• Your logo on the video screen to be displayed prior to and after the keynote presenter

• 3 minutes at the podium to introduce your company

• You introduce the keynote presenter

• Your logo on all marketing materials promoting the event (print and digital)

• Your company logo in Executive Memo magazine

• Your company logo on the CSAE website in conjunction with the event

• A give-away or door prize opportunity

• Display table for your materials

• One complimentary plated lunch at the event

COST: $2,000

PEAK: Professional Education and Knowledge (exclusive to one main sponsor per event)

This networking opportunity invites association executives to participate on a relevant topic and learning experience each month. If you are interested in reaching association decision makers at this popular event, we invite you to participate in two ways:

By invitation only, this quarterly stand-alone event is exclusively for association executive decision makers. It is a prestigious high-level event with nationally recognized keynote speakers. Because of the C-level audience, and the Critical Knowledge Series content, we invite only one sponsor for this event.

EXCLUSIVE Sponsorship Opportunity

Includes:

• Your logo on all marketing materials promoting the event (print and digital)

• Your logo on the video screen to be displayed prior to and after keynote presenter

• 3-minutes of time at the podium to introduce your company

• You introduce the keynote presenter

• Your company logo in Executive Memo magazine

• Your company logo on the CSAE website in conjunction with the event

• A give-away or door prize opportunity

• Exhibiting table to display your company and services to association executives

• One complimentary plated lunch

COST: $750

Custom Packages Available Upon Request


Platinum Sponsorship - $11,500 Exclusive Sponsorship

EXCLUSIVE ownership of the CAE Only Breakfast Event, on the day before the opening session. There will be no other associate members/vendors permitted at this prestigious event. You will have the opportunity to have any marketing materials distributed at this event, and you will be introduced as the exclusive sponsor to all CAE attendees of this event. You will have the ability to decorate the venue to create an ambiance that speaks to your company and your mission.

• Signage at your CAE event promoting you as Platinum Sponsor.

• Cocktail table exhibit space.

• Full-page, four-color advertisements in all issues of Executive Memo for 2016.

• Full-page, four-color advertisement in the Annual Conference Show Guide.

• Full-page, four-color advertisement in the Annual CSAE Membership Directory.

• Two full complimentary conference registrations, with access to all educational programs, social events and meals.

• One complimentary “Bring a Guest” conference registration, with access to all educational programs, social events and meals. (Guest must be a CSAE non-member, and a sponsor non-employee).

• Your logo is added to the registration confirmation for all conference attendees, as THE Platinum Sponsor.

• Your logo and reference, as THE Platinum Sponsor, placed on all print and digital signage at the conference.

• Your logo and link, as THE Platinum Sponsor, on the conference marketing page of the CSAE website.

• Your logo and link, as THE Platinum Sponsor, on all electronic emails that CSAE sends out to market the conference.

• Your logo, as THE Platinum Sponsor, on all conference promotional ads in Executive Memo.

• Platinum Plus Sponsor Ribbon on your registrations badges.

• Post-conference mailing (one time, excludes postage and production) or one-time email use of attendees available upon request.

Gold Sponsorship - $10,000 4 Sponsorships Available

• EXCLUSIVE ownership of one major General Session at the CSAE Annual Conference. All conference attendees will be present and you will have the opportunity to have any marketing materials distributed at the session. You will be introduced as the exclusive sponsor of the General Session. You will have the ability to decorate the venue to create an ambiance that speaks to your company and your mission.

• Signage at your general session promoting you as Gold Sponsor


• Full-page, four-color advertisements in all issues of Executive Memo for 2016.

• Full-page, four-color advertisement in the Annual Conference Show Guide.

• Full-page, four-color advertisement in the Annual CSAE Membership Directory.

• Two full complimentary conference registrations, with access to all educational programs, social events and meals.

• One complimentary “Bring a Guest” conference registration, with access to all educational programs, social events and meals. (Guest must be a CSAE non-member, and a sponsor non-employee).

• Your logo is added to the registration confirmation for all conference attendees, as Gold Sponsor.

• Your logo and reference, as Gold Sponsor, placed on all print and digital signage at the conference.

• Your logo and link, as Gold Sponsor, on the conference marketing page of the CSAE website.

• Your logo and link, as Gold Sponsor, on all electronic emails that CSAE sends out to market the conference.

• Your logo, as Gold Sponsor on all conference promotional ads in Executive Memo.

• Gold Sponsor Ribbon on your registrations badges.

• Post-conference mailing (one time, excludes postage and production)

2017 CSAE Annual Conference

Did you know that Colorado is one of the highest-ranking association states in the country, with CSAE’s

membership representing $235 million annually in revenue. And they spend $226 million operating their

associations each year. The CSAE Annual Conference is THE place to meet these top level decision

makers in an intimate setting of learning and fun. This 3-day event is filled with opportunities for you to network,

exhibit your products and services, join association executives in their learning environment and build relationships

during the many networking events such as the golf outing, restaurant tours and various receptions and parties.


Silver Sponsorship - $6,500 10 Sponsorships Available

• EXCLUSIVE ownership of one Breakout Session at the CSAE Annual Conference. Conference attendees will be present and you will have the opportunity to have any marketing materials distributed at the session. You will be introduced as the exclusive sponsor of the Break-0ut Session. You will have the ability to decorate the venue to create an ambiance that speaks to your company and your mission.

• Signage at your breakout session promoting you as Silver Sponsor.


• One half page, four-color advertisements in all issues of Executive Memo for 2016.

• One half page, four-color advertisement in the Annual Conference Show Guide.

• One half page, four-color advertisement in the Annual CSAE Membership Directory.

• One full complimentary conference registration, with access to all educational programs, social events and meals.

• Your logo and reference, as Silver Sponsor, placed on all print and digital signage at the conference.

• Your logo and link, as Silver Sponsor, on the conference marketing page of the CSAE website.

• Your logo and link, as Silver Sponsor, on all electronic emails that CSAE sends out to market the conference.

• Your logo, as Silver Sponsor, on all conference promotional ads in Executive Memo.

• Silver Sponsor Ribbon on your registrations badges.


Bronze Sponsorship - $4,000 7 Sponsorships Available

• EXCLUSIVE sponsorship of one Coffee Break, Snack Break or Newcomer/New Manager Session Tracks at the CSAE Annual Conference.

• Signage at the break stations and New Manager session tracks promoting you as Bronze Sponsor.


• On quarter page, four-color advertisements in all issues of Executive Memo for 2016.

• One quarter page, four-color advertisement in the Annual Conference Show Guide.

• One quarter page, four-color advertisement in the Annual CSAE Membership Directory.


• Your logo and reference, as Bronze Sponsor, placed on all print and digital signage at the conference.

• Your logo and link, as Bronze Sponsor, on the conference marketing page of the CSAE website.

• Your logo and link, as Bronze Sponsor, on all electronic emails that CSAE sends out to market the conference.

• Your logo, as Bronze Sponsor, on all conference promotional ads in Executive Memo.

• Bronze Sponsor Ribbon on your registrations badges.


General Sponsorship - $1,000 Unlimited Sponsorships Available• Cocktail table exhibit space.


• General Sponsor on your registration badges.


Ani Walker, Director of Sales [email protected] 303-502-2516

Amy Hamm, Publisher [email protected] 303-502-2520

FOR MORE INFORMATION ABOUT SPONSORSHIPS, ADVERTISING DEADLINES, OPPORTUNITIES, READERSHIP, DEMOGRAPHICS, AD RATES, SPECIFICATIONS AND MORE, CONTACT:

www.associationmediapartners.com

csae media kit 2017

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