csc2021 mediakit en6
TRANSCRIPT
MEDIAPACK2021
The use of compound semiconductor devices continues to grow in applications in several different markets. Obviously, 5G communications and new energy vehicles will continue to be an area with high growth prospects. Mini-LED and Micro-LED display applications are also another market with very good development opportunities. In addition to these mature applications, the use of compound semiconductor devices is also developing in several new markets, including rail transit, power transmission and distribution systems, and unmanned driving technology, among others.
At the same time, the compound semiconductor industry, itself, is undergoing tremendous changes. Scientific research continues to develop new compound semiconductor materials and applications, such as alpha gallium oxide, boron nitride, and diamond. The industry has also improved specialized tools for designing compound semiconductor devices, and various manufacturing technologies also continue to develop.
China has already played an important role in the compound semiconductor industry, and the Chinese government will give greater support to this industry in its "14th Five-Year Plan". In the next five years, China plans to invest nearly one trillion yuan (US$150 billion) in the development of wide-bandgap compound semiconductor projects. However, China still has to rely on importing most of its semiconductor manufacturing equipment and materials from foreign suppliers. According to SEMI estimates, the growth rate of China's semiconductor industry leads the world and is higher than the global growth rate. The global semiconductor equipment market is expected to have grown by about 10-13% in 2020, and it is
expected to reach a new high in 2021. The global semicon-ductor materials market is expected to have grown steadily and slightly in 2020 and will reach $55 billion in 2021. As the world's second largest semiconductor material market in 2020, China will maintain this market position in 2021.
The Chinese version of Compound Semiconductor magazine was founded in 2005. It provides in-depth analysis and timely information reports on the global compound semiconductor industry for professional readers in China, expanding readers' focus and global vision. Compound Semiconductor China magazine publishes both print and digital editions in simplified Chinese, delivered to more than 10,000 readers, and gave more gifts in major industrial activities across the country.
The main content of Compound Semiconductor China maga-zine and its website and e-newsletters is selected from Com-pound Semiconductor, the most respected and authoritative English magazine in its field. Articles written by professional reporters from Compound Semiconductor magazine (all of whom come from industry and research backgrounds) and technical topics written by industry-leading companies have been widely praised by the industry. Compound Semiconduc-tor China editorial is carefully selected and complemented with local stories by a Chinese editorial team to better meet the needs of the Chinese local market.
For compound semiconductor companies that want to enter the Chinese market and obtain profit returns, Compound Semiconductor China is the most influential platform and professional media option available in the market.
introduction www.compoundsemiconductorchina.net
editorial calendar2021
In addition to specific subjects, each issue of CS China will carry news, features and research from the full spectrum of the compound semiconductor industry. Contents are provided by Compound Semiconductor’s expert journalists and complimented by contributed articles and features from respected companies in the community. A regular dedicated section is also provided by IHS IMS Research, the leading independent supplier of market research and consultancy to the global electronics industry.
CS China is published in Simplified Chinese and all contents are edited and translated by experienced editors and experts in the field.
eFocus schedule
Cover Story
Tech Features
Column
Special Supplements
Bonus Distribution
Booking: Apr 9Editorial: Mar 26
Issue date: Apr 23Materials: Apr 16
Booking: Jun 11Editorial: May 28
Issue date: Jun 25Materials: Jun 18
APR / MAY
SiC module package
Micro-LED
GaN power electronics technology
5G applications
SNEC International PV Power Expo, May
Booking: Feb 5Editorial: Jan 29
Issue date: Feb 26Materials: Feb 19
FEB / MAR
GaN microwave devices
SiC power electronics
SiC substrate Compound Semiconductor Market
Semicon China Shanghai, Mar 17-19Laser World of Photonics China, Shanghai, Mar 17-19
JUN / JUL
Gallium oxide device
Deep UV LED
SiC epitaxy
Wide Band Gap Semiconductor Industry
Guangdong Int’l Lighting Fair, Jun
Cover Story
Tech Features
Column
Special Supplements
Bonus Distribution
OCT / NOV
Integrated package
AlN material
GaAs device
Data center applications
China Solid-State Lighting, Nov
Booking: Aug 13Editorial: Jul 30
Issue date: Aug 27Materials: Aug 20
Booking: Oct 15Editorial: Sep 25
Issue date: Oct 29Materials: Oct 22
Booking: Dec 10Editorial: Dec 2
Issue date: Dec 23Materials: Dec 17
AUG / SEP
InP Optoelectronics
VCSEL laser
SiC process
Electric vehicle applications
Semicon Taiwan, Sept CIOE, Sep, ShenzhenEDICON China, Sep, Beijing
Date
Jan 12
Feb 02
Mar 09
Apr 13
May 13
Jun 08
Jul 13
Aug 10
Sep 14
Oct 12
Nov 09
Dec 14
Theme
GaN microwave devices
SiC power electronic devices
SiC module package
5G applications
Gallium oxide device
Deep UV LED
InP Optoelectronics
VCSEL laser
AlN material
GaAs device
Photonic integration
SiC bipolar device
DEC / JAN
Visible light communication
Photonic integrated
SiC bipolar device
Rail transit application
Compound Semiconductor China Edition is the primary information source for professionals working with compound semiconductormaterials and devices. Each issue is distributed for 13,472 copies (6,973 print and 6,499 digital) to qualified individuals in China.
circulation
www.compoundsemiconductorchina.net
Job Functions print mag
digital mag
print mag
digital mag
Semiconductor process / process developmentEpitaxialCompany managementScience / engineering / technology managementPerformance / testMaterialResearch and DevelopmentFinancial / market analysisApplication / design / process / equipment engineeringDevice or circuit designAcademic researchersPackagePurchaseReliability / quality controlOthersTotal
33.79.07.06.85.65.04.94.64.24.03.83.52.92.62.5100%
33.39.17.36.75.75.04.94.84.04.03.73.42.92.62.6100%
Company Types
Breakdown by Region
Semiconductor foundries or fabsSystem / component manufacturer using a compound semiconductor deviceSemiconductor devices or materials companyEpitaxial wafer / substrate suppliersAcademic / Government semiconductor research institutionsThe collaborative semiconductor research centerInvestment firm or market research / analysisNo factory chip suppliers / developersOthers
Total
25.312.211.59.48.86.82.31.821.9
100%
25.312.511.69.38.76.82.21.822
100%
print mag
digital mag
East ChinaSouth ChinaNorth ChinaCentral ChinaSouthWest ChinaNorthwest ChinaNortheast ChinaHong Kong AreaTotal
43.832.711.73.33.12.22.21.0100%
43.732.311.93.43.12.32.31.0100%
www.compoundsemiconductorchina.net
advertisingrate
Magazine (4 Color)Online BannerRMB £ € US$
1x 6x 1x 6x 1x 6x 1x 6x
Full Page 23100 20780 1880 1690 2310 2080 3080 2770
2/3 Page H/V 19730 17780 1600 1450 1970 1780 2630 2370
1/2 Page Island 19730 17780 1600 1450 1970 1780 2630 2370
1/2 Page H/V 18150 16350 1480 1330 1820 1640 2420 2180
1/3 Page H/V 13280 11930 1080 970 1330 1190 1770 1590
Position Ad Size (pixels) Price/ Month
RMB £ € US$
Leader Board 728 x 90 10500 860 1050 1400
Home Page Banner 468 x 60 6680 550 670 890
Home Page Skyscraper
100 x 400 9150 750 920 1220
Button Banner 180 x 300 9150 750 920 1220
Mid Size Banner 215 x 150 3980 330 400 530
Position Ad Size (pixels)
Price/ Month
RMB US$
Welcome Banner 215 x 150
One week
Two week
Four week
One week
Two week
Four week
3750 6750 13500 500 900 1800
*File format: JPEG(1) Duration of display: 15 sec. or closed by browser(2) “Welcome banner” appears one time per day, per browser
All banner spaces allow 2 rotations
Site wide leaderboard
Home PageSkyscraper
Home page banner
Mid SizeBanner
Mid SizeBanner
Mid SizeBanner
Butto nBanner
F r e eSubscription
RMB
33000
26400
34650
33000
27750
£
2685
2150
2820
2685
2260
€
3300
2640
3470
3300
2780
US$
4400
3520
4620
4400
3700
+ 10%
Cover II
Cover III
Cover IV
Page One
Facing Table of Content
Other specified positions
• Distribute your latest product information to 7,000 industry professionals
• Deliver via eNewsletter, directly to the readers' screens• Inquirers can easily download product information. Inquirers' email addresses collected and provided to advertisers
Net Cost per each resource unit USD/500
Specifications:1. One photo with 300 dpi or higher resolution; no animation2. About 100 Chinese characters (50 English words) for the introduction3. Click for more details on SMT China's website4. One email address to receive leads (email addresses of inquirers). Leads will be provided two weeks and four weeks after publication
Position Dimension (pixels, w x h) Size Format Per issue
Top Banner 728 x 90 60k JPG/GIF
Banner 1 350 x 180 40k JPG/GIF
Banner 2/3/4 350 x 60 30k JPG/GIF
Position
Dimension(pixels, w x h)
Size
Format
Per month
Leaderboard
728 x 90
60k
JPG JPG
Middle 1/2
350 x 180
40k
¥ 8500$ 1130£ 690€ 850
¥ 5000$ 660£ 410€ 500
Product Focus
eFocus (eNewsletter)
¥ 8500 $ 1130
£ 690€ 850
¥ 8500 $ 1130
£ 690€ 850
¥ 5000$ 660
£ 410€ 500
Top Banner
Banner 1
Banner 2
Banner 3
Banner 4
Leaderboard
Middle 1 Middle 2
content marketing programs
VideoThe Power of Video Marketing
• An effective way to convey your message in a memorable way
• Stand out in the crowd – create that WOW factor
• Helps to convey complex information more clearly by demonstrating your solution
• Drive traffic to your corporate videos or product demonstration videos
Your Video is promoted through multiple channels, including
• Promotion in the CS China’s homepage News” section• Promotion in CS China’s website's Featured Video” section • A dedicated email broadcast promoting your video
¥ 10500 $ 1405 £ 1095 € 1,275
White PaperDeliver your company’s technical expertise to a targeted audience of thousands of design engineers looking for solutions to design and development challenges. Position your company as a thought leader and innovator and generate high quality leads for your sales team.
Your White Paper is promoted through multiple channels for the first two months, including
• Promotion in the bimonthly print advertisement with company logo
• Link placement on the HOMEPAGE of the Website during the first month
• Link placement in CS China’s eFocus” E-Newsletters
In addition, your White Paper is archived in the White Papers section of the Website permanently with all sales leads captured and delivered to you via email.
1x
4x
6x
¥ 11250$ 1500 £ 1170 € 1360
¥ 37500 $ 5000£ 3900 € 4530
¥ 49500 $ 6600 £ 5160 € 6000
¥ 90075 $ 12010 £ 9380 € 10900
12x
content marketing programsWebinarGenerate qualified leads.Webinars are a turnkey, cost-effective way to deliver technical product information to a large, geographically diverse audience of highly qualified design engineers and engineering manager sales prospects. A custom webinar provides great branding opportunities for your company.
Sponsorship includes• Sponsor’s executives’ participation on the panel • Event promotion on CS China’s website• Event promotion in email newsletters• Event promotion in Compound Semiconductor China • Attendee names and demographics• Sponsor’s slides and message• Sponsor’s logo on all webinar promotion materials:
Banner ads, Email invitations and Registration Page • Numerous email blasts to CS China’s database
Welcome AdsWelcome ads (also known as Cover ads or Roadblock ads) are full-page ads that appear on top of the page when arriving at a URL. This unit captures the user’s browser for display of the ad and then redirects/closes after a set time (about 10 seconds) or click through, so they have to be viewed. They are programmed to appear only once a day to each user.
Banner sizes: 800x450 or 960x540 pixelsFormats: gif, animated gif, jpgFile Size: 40k or less
Most third-party Ad tags can be accommodated but require testing prior to deployment.
Benefits include• Excellent lead generation• Full contact information provided on all registrants
For potential direct follow-up contact with attendees• Ability to add qualifying questions to the registration
form• Available for on demand”viewing, providing
long-term lead-generation • Q&A session provides market insight and audience
interaction
¥24600 $3280 £2560 €2980
Live Webcast
View on demand Webcast
¥35100 $4685 £3655 €4260
1 week
2 weeks
4 weeks
¥3780 $505 £395 €460
¥7240 $955 £745 €870
¥13580 $1810 £1410 €1645
content marketing programsExperiential marketing is a marketing technique that lets potential buyers personally experience using products provided by sellers before purchase. The goals of this marketing technique are • to promote product awareness to the buying community• to increase buyer preferences for the product• to improve the chances of the product being purchased.
It offers a win-win scenario both satisfying the experiential needs of buyers as well as drawing buyers and sellers closer together.
Within this era of cyberspace commerce, buyers have higher and higher requirements on the material level. Their evaluation of a product depends not only on the evaluation of sales literature and the virtual-reality-manipulation of products, but also on direct, hands on product understanding.
Because of this need, experiential marketing will be one of the most easily accepted marketing methods by buyers in the future.
For this purpose, ACT International offers a practical framework for experiential marketing—the ACT Product Trial Center. The Center lets sellers build bridges between themselves and buyers through product trials. It helps you to connect with your potential buyers while providing continuously feedback resulting in better products through the connection as well as generating favorable impressions of your brands and accelerating purchase behaviors.
Your products will be promoted through the following, various channels:
List of Cooperation Contents
Web banner (Additional)Product display spaceTrial details displayAdvertising space on Details Page (Additional)DatabaseService ReporteDMWeb promotionWeChat article(s) WeChat Groups PromotionVideo of trial evaluation (Additional)
ContinuousContinuousContinuousContinuous11Once a weekContinuousWrite according to the actual situationContinuous1
Notes: The above list includes two types of services: basic and additional. Actual fees shall be increased according to the additional services.
Net Price (According to the number of products)
Specific ProjectServiceCategory Yes/No Quantity/Frequency
(weekly/monthly)
Basic contents
Feedback contents
Promotion contents
√
√√
√√√√
√
Banner
1× USD 1,875 2× USD 3,000 3× USD 4,500
ACT Product Trail Center
Marketing isn't about technology, it's about people. Technology is only interesting, from a marketing perspective, when it connects people with other people more effectively.
Nevertheless imagine a market (China) with no access to Facebook, Instagram, or Twitter. And imagine that more than half of those people are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch. That's WeChat.
Because WeChat is so deeply embedded in people’s lives, companies—even technical companies—use WeChat as a way of gaining a foothold in the Chinese market.
CS China's WeChat channel has already opened the door for you to effectively reach a self-defined audience of CS China followers who are interested in receiving the latest technology information from CS, CS China, and CS China Conference and Webinar.
Within our WeChat environment you can• Deliver messages to customers promoting tech articles, new product launch information• Use the site as a recruitment tool• Deliver banner-like ads to be used as page breaks between articles sent by WeChat• Set up customized WeChat programs
Consult us for your WeChat programs.
www.compoundsemiconductorchina.net
销售人员 Sales Offices
China ( 中国 )
Shenzhen ( 深圳 )Konney Lu ( 卢扬霖 ), [email protected]: 86 755 2598 8573
Shanghai ( 上海 )Hatter Yao ( 姚丽莹 ), [email protected] Li ( 李歆 ), [email protected] Li ( 李承珍 ), [email protected]: 86 21 6251 1200
Beijing ( 北京 )Cecily Bian ( 边团芳 ), [email protected]: 86-10-84844007
Wuhan ( 武汉 )Sky Chen ( 陈燕 ), [email protected] Liu ( 刘婷 ), [email protected] Zhu ( 朱婉婷 ), [email protected]: 86-27-5923 3884
Hong Kong ( 香港 )Adonis Mak ( 麦协林 ), [email protected]: 852-28386298
行政人员 Administration
HK Office ( 香港办公室 )ACT International ( 雅时国际商讯 ) Unit B, 13/F, Por Yen Building,No. 478 Castle Peak Road,Cheung Sha Wan,Kowloon, Hong Kong Tel: 852-28386298
Publisher ( 社长 ) - ChinaAdonis Mak ( 麦协林 ), [email protected]
Editor in Chief ( 中国版编辑 )Min Lu ( 陆敏 ), [email protected]
Sales Director ( 销售总监 )Sky Chen ( 陈燕 ) , skyc@@actintl.com.hk
Marketing Director ( 市场推广总监 )Lisa Cheng ( 程丽娜 ) , [email protected]
UK Office(英国办公室) Angel Business Communications Ltd.6 Bow Court,Fletchworth Gate, Burnsall Road, Coventry, CV56SP, UKTel: +44 (0)1923 690200
Publisher (English edition)Jackie Cannon, [email protected] +44 (0) 1923 690205
Marketing Manager (English edition) Adam Richardson, [email protected]+44 (0) 2476 718970
Taiwan, Singapore, Malaysia( 台湾，新加坡，马来西亚 )Adonis Mak ( 麦协林 ), [email protected]: 852 2838 6298
US ( 美国 )Janice Jenkins, [email protected] Tel: 724-929-3550Tom Brun, [email protected] Tel: 724-539-2404
Europe ( 欧洲 )Shehzad Munshi, [email protected]: +44 (0)1923 690215Jackie Cannon, [email protected] Tel: +44 (0) 1923 690205
出血尺寸(Bleed)
裁切尺寸(Trim)
有效面积Live Area(Non-Bleed)
跨版
Spread Page
426mm x 303mm
420mm x 297mm 210mm x 297mm
216mm x 303mm
400mm x 277mm
整版Full Page
86mm x 250mm 178mm x 123mm 123mm x 193mm 56mm x 250mm 178mm x 83mm
190mm x 277mm 113mm x 183mm
1/2 版岛形1/2 Page Island
46mm x240mm
1/3 版纵向1/3 Page Vertical
76mm x 240mm
1/2 版纵向1/2 Page Vertical
178mm x 62mm
168mm x 52mm
1/4 版纵向1/4 Page Vertical
168mm x 113mm
1/2 版横向1/2 Page Horizontal
86mm x 122mm
76mm x 112mm
1/4 版横向1/4 Page Horizontal
1/3 版横向1/3 Page Horizontal
168mm x 73mm
Send your booking orders & ad materials by email, courier or FTP upload. Pauli Mak (Ad Service Manager), [email protected]: 852 2838 6298
specificationsmechanical
administration & sales offices