cscw 2012 note - wikipedia public policy initiative

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Classroom Wikipedia Participation Effects on Future Intentions to Contribute Cliff Lampe, Jonathan Obar, Elif Ozkaya, Paul Zube, Alcides Velasquez

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One of the biggest challenges faced by social media sites like Wikipedia is how to motivate users to contribute content. Research continues to demonstrate that only a small percentage of users contribute to user-generated content sites. In this study we assess the results of a Wikimedia Foundation initiative, which had graduate and undergraduate students from 22 U.S. universities contribute content to Wikipedia articles as part of their coursework. 185 students were asked about their participation in the initiative and their intention to participate on Wikipedia in the future. Results suggest that intentions to continue contributing are influenced by the initial attitude towards the class, and the degree to which students perceived they were writing for a global audience.

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Page 1: CSCW 2012 Note - Wikipedia Public Policy Initiative

Classroom Wikipedia Participation Effects on Future

Intentions to Contribute

Cliff Lampe, Jonathan Obar, Elif Ozkaya, Paul Zube, Alcides Velasquez

Page 2: CSCW 2012 Note - Wikipedia Public Policy Initiative

Wikipedia growth is slowing/declining.

The Problem

Wikipedia participation is unequal.

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Stolen from Suh, Convertino, Chi and Pirolli 2009 Wikisym paper

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The “easy” topics are covered

Theories for decline

Other cool sites have appeared, interface

Wikipedians bite newbies

Lack of editor diversity

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Direct people’s attention

Possible solutions

Create new interfaces for editing

Introduce new audiences

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http://outreach.wikimedia.org/wiki/Public_Policy_Initiative_Learning_Points

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12 classes in 9 U.S. Universities~ 600 students, mostly grad

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How does WPPI participation affect

student perceptions of participating on

Facebook?

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185 survey respondentsMixed closed and open Qs

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DV = likelihood to participate in the future

Results

Age increased likelihood; ESL decreased; no gender effect

Impression of assignment and class mattered

Social media use and global awareness mattered

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72% would NOT have preferred trad. assign.

Results

Global awareness strongly mattered for people who preferred this assignment

Some discomfort with the idea of future edits

25/615 edited Wikipedia after the class had ended

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Assignment effects on future use

Conclusions

Class size, level may matter

Need to account for student demos

WPPI and similar moving forward

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Cliff Lampe University of Michigan

Jonathan Obar Michigan State University

Elif Ozkaya Michigan State University

Paul Zube Michigan State University

Alcides Velasquez Michigan State University

NSF – 0812429

Slideshare: clifflampe