CSG Direct Inc.

5075 Cameron St #ELas Vegas, NV 89118(800) 881-2150csgdirectmail.com

CSG Direct Inc.

640 Maestro Dr #107Reno, NV 89511(800) 881-2150csgdirectmail.com

Michael & Lorrie Hemphill

After working in a variable statement mailroom at TRW, Michael Hemphill was hired to be an equipment installer and trainer. This was the same time the US Postal Service introduced the postnet barcode and Michael was one of the leaders on the west coast in training his technicians and 3000 new customers on using postnet barcodes to receive postage discounts.

Michael helped companies like Sprint, MCI, Pac Bell, Blue Cross Blue Shield and the California and Nevada State Mailrooms get into automation. “I have worked in over a thousand mailrooms installing equipment and training employees,” Michael recalls.

Michael then moved to Nevada to help casinos take advantage of some of the leading edge database management software available for direct mail. Some casinos reported increased response up to 30% over traditional responses rates after implementing Michael’s advice.

Since then CSG Direct Mail has expanded 10 times to our current 50,000 square foot Reno-Tahoe facility and has added our newest Las Vegas office. We have helped many great companies like:

• Raley’s • Scolari’s • Silver Legacy • MGM • Facebook • Wells Fargo • Harrah’s Ent. • Tropicana Ent. • Atlantis Hotel Casino • Peppermill Resort Casino • Eldorado Hotel Casino • Terrible’s Casinos ...and many others

CSG Direct Mail has created many of the industry’s newest services:

• LIVE direct mail job tracking portal – 1999 • gonnahappen.com – an event marketing site – 2003 • Bonus Bucks direct mail rewards program – 2006 • LIVE mail piece tracking systems – 2008 • iTunes Direct Mail tracking app – 2010 • Variable maps for direct mail – 2011 With three decades in variable database marketing and the largest digital print plant in the West, CSG Direct Mail continues to provide the greatest value and better results fast to our clients.

make direct mail much more eFFectiVe

To the average person in the direct marketing industry, personalized printing is how many times you can use a persons name in the direct mail piece or email you’re sending. They seem to never get tired of inserting [First Name] into every line of text in the piece.

“Poppycock,” we say! We are professionals in making a direct mail piece feel personal and get better results fast.

True personalized printing is what professionals do to make a direct marketing offer much more attractive, appealing and relevant to the recipient. You need to use not only every bit of data you have about your customer or prospect, you also need to dig in to find more, and then append and analyze the type of people you are dealing with.

The reason most people don’t do this right is that it takes time. You need an offer in the mail by Friday and you have your mailing list pull ready, so you tell us to mail it as is. We do that every day for our clients. However, when the question of what we can do to get a better response comes up, the answer always lies in relevant personalization.

Some colors work better with women than men. Certain food pictures are going to be effective with different people. Beer pictures are more effective than wine pictures for certain clients. Every single piece of a mailing can look different when you personalize correctly. You provide the pictures/assets and we’ll code the data to drive the variable content.

The only thing that excites us more than seeing pieces coming off the presslooking relevant to the end recipient, is the results of such a campaign.CSG Direct Mail lives and breathes to create personalizeddirect mail for you!

80% of all the “variable print” you typically see is nothing more than mail-merge and fancy fonts.

If I get another direct mail offer with my name spelled in sea shells on a beach I am just going to go insane.

“Okay, great. You have a sea shell font. Wow. Thanks!”

What if I’m scared of the ocean? What if I am allergic to seafood of any kind? Are you selling me something to do with a beach or shells?

-Michael HemphillPresident/CEO, CSG Direct, Inc.

VariaBle GreetiNGS, GraPhicS, oFFerS, PhotoS, SiGNatureS... the PoSSiBilitieS are eNdleSS

oN the BleediNG edGe oF data-driVeN direct marketiNGWe are database artists known for getting BETTER RESULTS FAST!

We are experts at building and enhancing databases to drive results.

The greatest results are coming from the latest database marketing

techniques and we specialize in optimizing these techniques

for you inexpensively. We make it simple and

seamless so you can enjoy better results without

sweating the details.

This is one of the reasons you should always work with an

experienced direct mail marketing company instead of a low cost printer

when you need the better results fast!

You need a mailer that prints, Not a printer that mails.

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eXPaNd Your data uNiVerSeDATA APPEND SERVICESFind out more about your customers so you can sell to them better.Working with comprehensive consumer databases containing hundreds of fields of data we can match to customers in your database. We use some of the same data sources as the Department of Homeland Security but for marketing services. Talk about results!!

We find your customers buying habits, ages of children, marital status, ethnicity, special interests, credit ratings, types of cars driven and much more.

OUR SIGNATURE SERVICE We add this new data to your database and identify other potential top clients. We then use all of these special data fields to drive variable content in your personalized printing campaigns. This is truly a database art form that drives high value results.

Better mailiNG liStS, Better reSultSWE ARE DATAbASE ARTISTS - LET US DESIGN A DATAbASE fOR yOUWould you like to find more customers like your current top customers? We can analyze your current database then target and build an effective acquisition database to match your top clients. These services are not expensive, but they are very effective.

We then design a direct mail campaign to build those prospects into customers.When you live inside databases and personalized printing, you think differently about targeted mailings. When you track and record results, you think differently about what you are looking for in a database for a marketing campaign.

We build some beautiful databases that bring results.

keeP track oF Your cuStomerS fIX THE bIGGEST PRObLEM fIRSTOn average, 17% of the US population changes their mailing address every year (US Postal Service statistics). Your database is aging and your direct mail campaign results suffer if you don’t keep it updated.

HUGE MARKETING DOLLARS WASTED!National Change of Address (NCOA) is a light data-append service that compares your database to the US Postal Service Address registry. The US Postal Service stores this information for a maximum 48 months. We have been processing NCOA for almost a decade to help our clients optimize their campaigns for better results.

QuikrePortSGCA’s internet-based service gives you access to view and download the customers’ address and dollars that are withdrawn from your facility’s cash advance devices. You will also see what percentage of dollars have been withdrawn from other casinos. Learn what your share of wallet really is!

Download the data from the internet and de-dupe it from your player’s club database.

As a result, you will have new prospects to target. This service is available 24/7 and FREE to you because you are a GCA customer.

QuikmarketiNGTarget new customers with an ADT ($$$ Average Daily Theoretical) win of between $100 and $20,000+.

We work closely with you to create a set of criteria to pull data from GCA’s Casino Marketing database of over 11million unique gaming patrons.

All transactions are generated inside a gaming facility so the data is pure gaming data. We work with your marketing department to create a direct mail campaign which typicallyproduces an average response rate of between 3% and 8%.

caSiNo Share iNtelliGeNceThe MVP Report provides details on your customers, when transactions are occurring AND if they are happening in Las Vegas, another part of the country or right in your backyard with competitors.

For the first time, you can evaluate your market and not just your players club!

GCA is the only company that can provide this actionable intelligence to you. There is no other product like this in the gaming industries and youcan access it on a secure internet-based dashboard 7 days a week, 24 hours a day.

Your customer withdrew $1,790,040 At ANother cAsiNo? wheN did this hAppeN? where did this occur?

PerSoNaliZed direct mail maPS aNd driViNG directioNS

Once we have your beautiful database built, we build maps to display your data for your post forma reporting and historical marketing results binder. We are also known for our personalized variable direct mail maps and personalized driving directions.

We’ve all placed a static map on a direct mail piece or on a brochure or website to help a prospective client understand where we are and help them find us. Depending on where we are and how far out we are mailing to we might show great local street detail or just a star on a national map to indicate where we are in the country.

In this age of the internet, GPS and live driving directions, why not personalize this experience and provide a map for each client that gives very specific turn by turn directions to your facility, branches or event locations?

theSe maPS add Value to Your direct mail PieceAt CSG Direct Mail we built our own proprietary programs licensed with MapQuest. We built these systems here at CSG so we can customize these maps in many ways. We produce a “licensed for print” MapQuest personalized map and personalized driving directions for each mail piece.

Personalized driving directions and a physical map on your direct mail makes your offer more actionable and keeps your brand in your clients hand for the entire trip. You engage on a personal level that few marketing mediums can reach.

We can also beautify this variable map graphically by sizing them to match other graphics and layering them into other art elements. The sample map art to the left is layered into a dashboard GPS.

Variable direct mail maps are rare, cutting edge and licensed for print.

cSGurl makeS loNG urlS ShorterOur variable mapping is also supported by our url conversion and tracking systems. CSGurl converts lengthy url strings like: http://www.csgdirectmail.com/blog/index.php/2011/07/personalized-printing/ to a string like: http://csgurl.com/print

This is the easiest way to pass digital driving directions on a direct mail piece. Direct mail recipients can use smartphones, tablets and desktop computers to see full detailed driving directions and a live map online.

You can also embed the variable CSGurl string into a quick response barcode.

line color & thickness

start/stop

shape & size

driving directions ina QR code

direct mail QR Codes add a New dimeNSioN oF iNteractioN with Your clieNtS

Quick Response codes (QR Codes) are barcodes primarily used by smartphone users to get more information on the product or service you’re advertising. The camera portion of the phones read the barcodes and acts on the information you placed in the barcode.

The QR Code usually takes the user to a web page that has more actionable functions like order processing and data collection. The barcodes can drive personalized landing pages, shopping cart functions, automated social networking and anything coded into the web pages themselves. You could also direct them to phone numbers since they are scanned by phones.

Practical aPPlicatioNS For theSe Qr codeS LANDING PAGES In a recent CSG Direct Mail QR Code mailing we printed variable personalized envelopes with variable QR Codes that take users to personalized web-site landing pages on their smartphones. These personalized landing pages sent detailed messages to our team to let us know who is interested.

We placed an action button on the landing page and everything the customer does is recorded and actionable. That is one dynamic function of landing pages with QR Codes.

COMPLEX OPTIONSA QR Code can contain 4,296 Alphanumeric characters. In a related example we converted driving directions and embedded those driving directions into QR Codes for a special event. These will not be going away as new ideas come up every day.

track reSultS theN adJuSt For SucceSS

Direct Mail is one of the most trackable and accountable forms of marketing today. The science and art of direct mail is the ability to test variables, track the results and adjust a campaign based on what you learn. Only database driven marketing like direct mail has this valuable feature.

We are constantly tracking:

• Mailed pieces

• Intelligent mail barcodes

• Mail piece delivery times

• Mail piece delivery routes

• QR code activity

• Customer logins and uploads

• Driving directions usage

• Duplicate records

• Changes of address

• Clicks, scans and exposure

• Live job production flow

• Postage and service costs

liVe trackiNG reSultS oNliNe - 24/7Login anytime for live details and tracking on all your projects.Reports include:

• LIVE Jobs• Job History• Postage Calculator• Bonus Bucks• Mail Piece Tracking and more

Our systems send detailed full job reports in daily or weekly emails. When each project is completed an email is sent summarizing details. Mailing projects get emailed live links to interactive maps of geographical areas targeted and the live USPS delivery data.

Our Portal first launched in 1999 and has since become an important part of our many Direct Mail Cloud Services

rewardS For Your loYaltYTrack all the bonus bucks you earn in the CSG Direct Bonus Bucks program. Bonus Bucks is our customer rewards program. You earn a series of different bonuses based on the type of programs you take advantage of at CSG Direct Mail.

Our customers have earned over $50,000 in Bonus Bucks over the last year and they are redeemable up to $1000 per month at a time. This is a valuable program and our clients use their Bonus Bucks for free mailings and digital printing services all year long.

INTELLIGENT MAIL bARCODESIntelligent Mail Barcodes (IMB) are the newest USPS Barcode that combines US Postnet and Planet Code Barcodes. CSG Direct is a Full Service Intelligent Mail Barcode with Confirm provider and leads the industry with some of the newest IMB innovations.

CSG Direct US Mail Tracking Systems track every single piece of direct mail you send with simple lookups using your in-house customer account numbers.

oNlY direct mail aPP oN the marketCSG Direct is most famous for innovations in direct mail tracking, so it stands to reason that we’d create the first direct mail smartphone app on the market. Our CSG Direct Mail app is amazing!

When you have to work with less, you need a vendor that brings more to the table. We continue to redefine what people expect from their direct mail vendors. We are the direct mail business model of the future and The Greatest Value in Direct Mail.

You deserve live job tracking, piece tracking and the highest level of accountability in the palm of your hands and available for whenever you are questioned about your job.

liVe ProJect trackiNG at Your FiNGertiPSLive project tracking allows you to have all the project details at your fingertips. Is it printing? Maybe it’s being folded? Did they receive the mailing list? Did it go out yet? When is it going out? Active marketers juggle lots of details and there is no standardized way to tell how well a project is going or why it is taking so long...

Until now!

No more makiNG PhoNe callS eVerY daY, leaViNG meSSaGeS aNd waitiNG For callBackSWith a complete Red Light / Green Light system you know if we are waiting on you or if the project is moving as planned. You get live access to the status of each project updated directly from our production floor as the project progresses. You deserve a high level of accountability from the direct mail industry and we are leading the industry with unmatched minute-by-minute accountability.

LIVE fEEDbACK fROM THE U.S. POSTAL SERVICEAfter we complete your mailing and it is delivered to the U.S. Postal Service the accountability goes to the next level. Our Direct Mail app offers live feedback from all the U.S. Mail sorting equipment across the country so you can tell when your piece is actually getting delivered. You get unprecedented accountability on the U.S. Mail delivery.

REVIEW ALL PAST AND PRESENT PROJECTSLook up past projects to get full audited details on postage, pieces, processing and final delivery timing. See how long it took to get delivered and then adjust your next mailing for greater success. This is just one way we help you get Better Results Fast.

INTEGRATED WITH GOOGLE MAPSInteractive Google Maps show the areas you targeted in your mailing. Zoom in and out and touch any zipcode to see how many pieces you mailed. This is a direct mail cloud service that our customers use and enjoy on the fly, in their hands, available 24/7.

TRACK yOUR CUSTOMERS INDIVIDUALLyCustomer Lookup inside the U.S. Postal Service nationwide mail stream is the holy grail for the direct mail industry and we invented it. Using your own customer ID numbers you can find the mailing you have sent them and then see the route, dates and times of the entire delivery process mapped out in interactive Google maps. We dream big!

All of this is available only at CSG Direct Mail and live on your smartphone.

all oF our cuStomerS Get thiS SerVice For Free, aNd You deSerVe it!

tarGet Your local market without a mailiNG liSt Every Door Direct Mail™ service from the U.S. Postal Service makes Direct Mail easier and less costly for local businesses. With Every Door Direct Mail, you can target specific areas in your local market without the need of a mailing list. And since you don’t have to buy customer addresses or pay to have names and addresses printed on your

mailpieces, Every Door Direct Mail can save you time and money!

This expansion of Simplified Addressing for businesses allows you to mail saturation flat mailers within city routes. Previously, only government agencies could mail to city routes using the simplified ECRWSS format. The expectations from the postal service are that small businesses will be able to saturate their neighborhoods without the expense of data acquisition or addressing. This will work well if one has a broad demographic and a basic understanding of postal requirements for facing slips, entry procedures and protocol.

“Simplified Way” graphic is property of the United States Postal Service

SPread Your meSSaGe at a NeiGhBorhood leVelLOCAL bUSINESSESAs a local business, you know your best customers. But how do you reach a broad-based audience in your local area so you can attract new ones? Every Door Direct Mail helps you:• Get your market messages into the hands of prospective customers

–such as people new to your area –as well as former and infrequent customers who may need reminding.

• Spread your message at the neighborhood level to attract more customers.

• Connect directly with customers –your mailpiece gets right into their homes.

• Give customers something tangible –something they can feel, keep, and refer to whenever they choose. Your mailpiece has staying power and pass-along value, so be sure to include an offer and call to action.

The down side for these businesses is that they will need to acquire a permit ($185) and pay the permit application fees ($185). If they are not a regular mailer, this is a major cost to absorb. They are also limited on how refined they can target their audience with a saturated mailer. For example: If a local insurance agent wishes to target RV owners, data is available for RV owners. To further refine the search…we may wish to target RV owners with modeled good credit ratings (much more desirable for insurance agents), or homeowners with RV’s – in an attempt to capture larger customer portfolios. SATURATIONThe printing and mailing costs might be greatly reduced by only sending to the audience whom you wish to present to. By saturating the entire area – the same agent may lose focus of his intended audience due to responses from unqualified leads or less than prime targets. A personalized “one to one” mail-piece tailored to the individual will net greater response overall. We are talking about cost per response, NOT cost per piece. A mailing that costs the same, targets a more refined audience and triggers greater response is a much wiser investment for many marketers.

uSe eVerY door direct mail SerVice to eXPaNd Your BuSiNeSS horiZoNS:• Invite customers to a grand opening or to a newly renovated or expanded

space.• Offer timely coupons or offers –give customers something in exchange

for their time.• Announce events like clearance sales, Kids’ days, anniversary

celebrations, and holiday promotions.• Publicize your participation in community events, such as sidewalk

sales and seasonal activities.• Highlight your hours of operation, especially if you’re extending them for

the holidays/• Emphasize you location and let them know you’re nearby; give them a

map to your door.

WHAT EVERy DOOR DIRECT MAIL CAN DOSimplified addressing works well for restaurants, ice cream shops, local pizza restaurants, local service/repair shops, home maintenance businesses, etc. that might appeal to a vast majority of individuals within a route or neighborhood. Each business has a unique marketing need, and should have a well-planned and executed approach to meeting their budget and ROI requirements. Marketing is essential in these tough economic times, and intelligent marketing is the lifeblood of most any business. An experienced direct mail marketing partner who is familiar with the postal system and marketing trends is an investment that one should carefully consider. A marketing partner like CSG Direct.

A new way to reach ALL

your potential customers!

Your eVeNtS caleNdarGonnahappen.com has created a regional calendar of events that the general public can use.

eaSY!Create an account within seconds and start posting your events!

eFFectiVe!Anywhere from 600-6000 people will hear about your event!

Free to add eVeNtS!FREE to sign up, upgrade cheap! Ask about free ad space!

cheaP uPGradeS!Want more coverage for your events? We have simple upgrades at a very low cost.

We’ve been advertising events since 2003 and usually have from 25,000-75,000 unique visitors per month depending on the season.

Believe it or not this is the 3rd revision (rollout) of gonnahappen.com as we have grown and added features. Our favorite thing to do is attend events and write reviews about them. From time to time you will likely see us at events waiving our flag or passing out T-shirts. The fun stuff always makes this worthwhile.

Your PoSSiBilitieS For eXPoSure are limitleSSThe event listing itself is Free, but each add-on can double or triple your exposure. The upgrades are more than worth it. Plus, when you buy them all you’re guaranteed to have your day in the event spotlight on the homepage!

Choosing the DISPLAY PHOTO option will let you add an image to your listing. Listings with images definitely get more views.

Our famous RemInD me LATeR service gives visitors the ability to set reminders to your event so they don’t forget to come. This is one of the most active services on our site. The stats on how many people set reminders are in your myStuff control panel stats.

Aside from setting reminders for you events, your visitors can spread the word with the TeLL A FRIenD service. This is a very popular and effective word-of-mouth type service.

CALenDAR-neTwORk is a service that puts your events in our Calendar-Tools all over the web. If someone has embedded our calendar in their website, your event will go right along with it.

Need extended text? To make your event as viewable as possible the exTenDeD TexT option opens up a larger text area for you. This allows your event to be seen apart from the list view.

If you choose the FORum uPgRADe we get it started for you. We start the first thread and then the public can keep it going from there. This majorly increases your event results in search engines, creating more exposure and a better outcome.

If you want your event to generate social networking buzz, SOCIAL meDIA BLITZ will put your event on Facebook and Twitter, as well as 300 other sites via RSS feed.

track the reSultS oF each uPGrade iN Your myStuff coNtrol PaNel

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moBile email & teXt caPture toolSHere’s yet another way to connect with and update your customer database.

We are excited to bring you Mobile Data Capture Tools as another innovative service from CSG Direct. Imagine seamless integration and direct data collection tools that bring you results.

With Mobile Data Capture Tools and a QR code driven mobile website, it’s never been easier to capture missing information from your rewards club players. Update addresses, phone numbers, personal information, etc.

ScaN here

For a demo!

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This service is eligible for bonus bucks if you decide to use them. Includes ongoing hosting of site and database.

how do theSe moBile data caPture toolS work, aNYwaY?

SEND yOUR SCANNAbLE QR CODECSG Direct Inc. will design a custom smart phone collection program for your casino that willallow you to capture emails and text. Driven by a QR code which is linked to various dynamic landing pages, your casino guests will be able to confirm/update their information.

COLLECT CUSTOMER DATA ON yOUR PAGEThat information is then recorded to a database and tracked by player IDnumber. It is then up to your discretion to decide on a reward to the playeror casino guest for their time and cooperation.

USE yOUR COLLECTED DATAIn most cases it would be suitable to offer an incentive such as XPC (extra play credit) or a coupon/discount to a favored restaurant or buffet.The best part about this system is that it can be tailored to capture all sortsof information from your casino guests and players.

VALUE ADD ONS - Double Opt-in email link verification- Quick Login - Live stats and count page- Built into your website

PriNt ShoPPrinting is an art that takes us to the beginning of civilization. It’s a visual presentation. The real art of print is in the attraction of the design. We want it to attract (like bait).

At CSG Direct we are modern digital printing and specialize in database driven variable printing.

Putting ink on paper is the easiest step. The real challenge is in designing, printing, folding and die-cutting multiple critical personalized components and then matching them together in postal sorted order to achieve the lowest postage rates.

mail ShoPDirect mail marketing is the art of getting the right visual message to the right person at the right time. This relevant message attracts a response and generates sales.

Direct mail requires database programing prowess and a lifelong pursuit of all the changing rules, regulations, barcodes and loopholes of the U.S. Postal Service. It requires years of studying databases, barcodes and tracking results.

You need a direct mailer that prints, not a printer that “does direct mail”

How about some personalized binders for your next meeting? One of the biggest advantages of using a digital printer who is skilled at keeping things in order, is the cost savings of booklets and the ability to personalize them. We print, punch, drill, tab and coil bind very professional personalized binders and booklets of all shapes and sizes.

So you’ve been looking through your mail and you notice a postal permit 777 that is a little different than what you are used to seeing. You find yourself gazing deeply into the fascinating existence of glorious PERMIT 777.

Whose permit is this? Who created this masterpiece? You want Permit 777 on your direct mail, don’t you?

At CSG Direct Mail, We Are Casino Direct Mail and a casino direct mail piece is the mail piece you found us on, isn’t it?

Helping 30-40 Casinos reach their goals each month is no small task and it takes a team with deep gaming experience and a focus on casino results.

The old fashion die-cut gives way to digitally printed and personalized die-cut pieces. Match them to a colorful envelope or mail them without an envelope as Custom Market Mail. CSG Direct can take your customized die-cuts to a whole new level.

Before Inkjet addressing there were labeling machines and then pin-fed Direct Impression Printers. Our management was installing, training and repairing all 3 technologies. We have been on the leading edge of addressing, addressing software and barcoding since 1988.

Wither you just need a barcoded address or you need a return address and a personalized message added to your mailer, Nobody is more creative and flexible in Inkjet than we are.

CSG “variable everything” continues on our inkjets. Every component we inkjet print on your mail pieces can change per customer to create fully customized pieces.

When we inkjet your pieces we will print the most modern barcodes for you as well, including Intelligent Mail Barcodes and Variable QR Codes too. Then each piece can be tracked online as they travel the country and we track the QR responses too.

Everybody loves to put the fancy bling of a UV Coating onto their art. Not only does it make most art and designs look amazing but it also protects the pieces against common damage like tears, cuts, smudges and stains. The only drawback is that it costs a few cents extra and you cannot write on it once it is coated. It sure does look beautiful, though!

We would UV coat almost everything if given the chance.

To a traditional print shop folding and tabbing are simple “finishing work”. With everything we mail being so personalized we think on a different level. We must ensure these final moves don’t ruin weeks of preparation, printing costs and event deadlines.

We know the pieces we are folding may be in a postal sorted order and will be reversed by the printing process. They also may need to be scored before printing so they don’t crack. Maybe we score them, then UV Coat them, then come back and do the final fold.

US Postal Service Tabbing requirements are constantly changing. You can make simple changes to your direct mail pieces to reduce tabbing time and money. Your mail piece may require from 1 to 3 tabs or more based on the piece. If done incorrectly your mailing can be completely rejected by the US Postal Service or bumped to higher postage.

Our Folder and Tabbing operators are USPS Certified for mail piece quality control.

Dimensional Printing is the art of applying a 5th color of raised ink in very specific areas to create a textured printed piece. We do this at CSG Direct to create a tactile feel with your piece or to create security features for coupons and offers.

We have not seen any credible statistics about response rates due to textured printing. However, we do know that when a person plays with, touches and shares your brand with others, it is a wonderful thing! We’ll help you get creative with this unique service.

When you work on the leading edge of direct mail innovation you have to be excited about what the future has in store for direct mail marketing. As innovators, our view of the future of direct mail marketing is quite a bit different.

To most people direct mail is a pile inside their mailbox filled with postcards, coupons and maybe hidden bills and checks.

We see a trusted delivery system, accountable to every home in America, with a box for us to place any kind of relevant message or offer to whomever we choose. We can specifically choose an audience from a long list of local and national consumer profiles and individual personal data. We can speak to each person on an individual relevant level.

What other form of media is a long-standing trusted space to place portable and sharable physical messages with your brand, offers and contact information on it?

Every other form of media requires consumers to take notes, remember details, act on impulse or dig through spam and viruses to receive your offer.

Billboards clog the roads and sky, distracting you while you drive. TV Commercials hit you one after another with pitches for products and services you don’t want or need. Nobody likes commercials in their movie and music entertainment. Online ads, spam and new website viruses are ruining the internet.

With the advances in digital variable printing and the personalization and accuracy of database driven marketing, direct mail is going to be the only legitimate form of marketing in the future. Everything else will be annoying spam!

To win you have to stand out! You cannot just be another postcard in the mailbox. Make new innovations part of your bid requests. When you work with the right vendor you get actionable and inexpensive ideas to keep you ahead of the pack.

It’s time for the world to learn “cost-per-response” as well. Accountable marketing will always win the day.

who we SerVe BeStEvery company that markets a product or a service is a potential client, but may not be who we serve best. Many companies fall prey to the armies of salespeople for radio and television ads. Many people are also confused by all the postal regulations, databases, permits, design and print aspects of direct mail marketing. We understand.

There are very few marketing forms where you can find a return on investment like direct mail. Experienced marketers get that and we enjoy working with them the most.

Experienced marketers understand testing, versions, tracking results and adjusting. Direct mail marketing is the most accountable and adjustable to those that apply the science of marketing.

This brochure was designed and printed by CSG Direct Mail.

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INDUSTRIES:• Banking• Gaming • Tourism• Medical• Grocery

CUSTOMERS:• Wells Fargo• Tropicana • Facebook• Raleys• Atlantis• MGM Resorts• Charter • Scolari’s