1. 1. Cognitive Systems Institute Group (CSIG): The Future of Phone-a-Friend Join Weekly Calls: http://cognitive-science.info/community/weekly-update/ Join Weekly Discussion: https://www.linkedin.com/grp/home?gid=6729452 Jim Spohrer, IBM Director, Global University Programs (GUP) and Cognitive Systems Institute Group (CSIG) CSIG Overview, Friday July 24, 2015 http://www.slideshare.net/spohrer/csig-future-of-phone-a-friend-20150724-v5 7/24/2015 IBM 2015, IBM UPward - University Programs Worldwide accelerating regional development 1
2. 2. Questions come up. Answers matter. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 2
3. 3. When Phone-a-Friend doesnt help 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 3 CSIG 2 x 2 Dont Know You Know You Know Solution Expert Cognitive Mediator Dont Know Solution Stranger/Tired Self Mom
4. 4. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 4 Try Phone- an-Expert
5. 5. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 5 1955 1975 1995 2015 2035 2055 Evolution of Phone-a-Friend/Expert service
6. 6. What exists in 2015? 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 6 360,000 100,000 120,000 60,000 150,000
7. 7. What might $1000 buy in 2035/2055? 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 7 2035 2055
8. 8. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 8 Smart Service System: All entities in network use cognitive mediators to enhance value co-creation interactions Cognitive Mediators: Cognitive systems with deep knowledge of both customer (user) and provider (expert) as co-creators of win-win value Entity augmentation boosts both creativity and productivity of interactions
9. 9. CSIG Mission Cognitive mediators for all roles/occupations in smart service systems. Why would anyone want this? Who cares? How hard is this and how long will it take? Is there a list of all occupations? Does it change? What is a cognitive mediator? Cognitive scientist? What is a smart service system? Service scientist? What could possibly go wrong? 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 9
10. 10. What could possibly go wrong? 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 10
11. 11. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 11
12. 12. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 12
13. 13. Sciences provide Frameworks for people to ask and answer questions systematically Explanations with instructions on how to re-do 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 13 Kline: Conceptual Foundation of Multidisciplinary Thinking - To our children and childrens children, to whom we elders owe an explanation of the world that is understandable, realistic, forward-looking, and whole. Proenneke: Alone in the Wilderness - To do a thorough testing, should each generation be required to rapidly rebuild from scratch? A re-makers movement?
14. 14. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 14 Explain external phenomena
15. 15. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 15 Explain internal phenomena
16. 16. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 16 Explain value co-creation phenomena
17. 17. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 17 Physics Chemistry Biology Neuroscience Psychology Artificial Intelligence Engineering Management Public Policy Education Design Humanities Natural Systems Cognitive Systems Service Systems
18. 18. Many questions & much work remains For what purpose? Define capabilities and responsibilities Balance challenge and routine Avoid too much anxiety and too much boredom What are future jobs? Who would hire? What do they do? Why is O*NET missing? Cognitive scientist Service scientist Data scientist 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 18
19. 19. In Summary 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 19 A service science perspective considers the evolving ecology of service system entities, their value co-creation and capability co-elevation interactions, and their capabilities, constraints, rights, and responsibilities. Cognitive Systems Entities Service Systems Entities With Cognitive Mediators Add Rights & Responsibilities
20. 20. Assisting individuals and organizations to close their service innovation skills gap and co-create smarter service systems empowering employees, customers, citizens with cognitive mediators in the collaborative service economy
21. 21. 7/24/2015 IBM 2015, IBM Upward University Programs Worldwide accelerating regional development 21