Civil society organizations

peer-learning on media

Kigali, 30th September 2014Foyer de Charite

Murakaza neza

Any communication is good communication.

Communications is too expensive and doesn’t add value.

Human beings are rational.

Telling people about how awful a situation is

will compel them to take action.

Our issues are too complex.

Do you agree?

YES NO

The big PICTURE

• Do we understand our corporate strategies and brand?

The big PICTURE

• Do we understand our corporate strategies and brand? • How visible are we in the country or on a specific issue?

The big PICTURE

• Do we understand our corporate strategies and brand? • How visible are we in the country or on a specific issue? • What is the development context?

The big PICTURE

• Do we understand our corporate strategies and brand? • How visible are we in the country or on a specific issue? • What is the development context?• Do we have staff capacities and budget resources?

The big PICTURE

• Do we understand our corporate strategies and brand? • How visible are we in the country or on a specific issue? • What is the development context? • Do we have staff capacities and budget resources?• Are our programming activities planned?

The big PICTURE

• Do we understand our corporate strategies and brand? • How visible are we in the country or on a specific issue? • What is the development context. • Do we have staff capacities and budget resources?• Are our programming activities planned?• Who are our other partners?

The big PICTURE

Step – by - step

What is your objective?

What are the potential ASSETS AND OPPORTUNITIES?

What are the possible CHALLENGES AND THREATS?

Whom do you need to talk to?

Whom do you need to talk to?

Is your audience listening?What do they want to hear?

What do you want to say?

What do you want to say? Develop your

message

The campaign, from includes a pledge of a "personal commitment to help keep women and men safe from sexual assault" as well as "a promise not to be a bystander to the problem, but to be a part of the solution."

What do you want to say? Tell your audience

what to do

Have you ever witnessed corruption? Are you a victim of corruption? Send an SMS….

What do you want to say?

A young girl's life gets turned upside-down in this tragic second a day video. Could this ever happen in the UK? This is what war does to children. Find out more at http://bit.ly/3yearson

#SAVESYRIASCHILDREN

Drama helps (?)

What do you want to say? Think differently –

sense of humour

A group of lithuanians have used a comic photo shoot to highlight #pothole problems,

What do you want to say? Pick your messenger

How do you reach your audience

STATS on use of ICT in Rwanda63.7% mobile penetration in Rwanda (Oct 2013)8.3% internet access in Rwanda (2011 )

What to use – what channelsOBJECTIVE PLATFORMReal-time connectingnewsKnowledge-sharingCommunity buildingCareer BuildingEngaging with beneficiaries

best TIPS for using social mediaSet Filters

Example from UNDP

Schedule facebook updates and tweets (Hootsuite) for other time zones or based on your activity schedule/calendar

best TIPS for using social media

best TIPS for using social mediaEngage authentically as an institution, focus more on expert resources, BE HUMAN, BE SOCIAL.

Be a content curator

best TIPS for using social media

Understand that content frequency is dependent upon capacity

best TIPS for using social media

Understand that content frequency is dependent upon capacity

best TIPS for using social media

Do not automat content between social networks

best TIPS for using social media

Use always corporate branding better if using Professional graphic design.

best TIPS for using social media

Prioritize storytelling over marketing, meetings & handshakes

best TIPS for using social media

Prioritize storytelling over marketing. BE HUMAN.

best TIPS for using social media

Tell your NGO’s story in photo essay format

best TIPS for using social media

Tap into the power of stats related to your mission/goal

Use inspirational quotes that speak to your cause

best TIPS for using social media

best TIPS for using social mediaChange your report into an infographic

best practices using social mediaTap into de power of cause awareness days, or international days

Tap into breaking news and current affairs. Stay up to date.

best TIPS for using social media

Know that all social networks are now mobile

best TIPS for using social media

Monitor your brand. What is your digital footprint?

best TIPS for using social media

Connecting Up :: connectingup.org Idealware :: idealware.orgMashable :: mashable.comMobile Marketer :: mobilemarketer.comNonprofit Technology Network :: nten.orgSocial Media Examiner :: socialmediaexaminer.comTechSoup Global :: techsoupglobal.orgThe Next Web:: thenextweb.com

Study mobile and social media best practices

The best TIP ever….

Who does what? and when?

Paying the bills

Evaluating results

Any communication is good communication.

Communications is too expensive and doesn’t add value.

Human beings are rational.

Telling people about how awful a situation is

will compel them to take action.

Our issues are too complex.

ONLY MYTHS !! ✓

✓

✓

✓

✓

YES NO

Good communication cuts through the clutter, it doesn't add to it. It does this by getting the right message, in the right medium, delivered by the right messengers, to the right audience.

Are youready?