csr in hpcl

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CSR IN HPCL

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corporate social responsibility in hindustan petroleum

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CSR IN HPCL

CSR IN HPCLCSR ENVIRONMENTMissionTo have safe, healthy and pollution free environment in and around all our refineries, plants, facilities and other premises at all times; instill awareness in these areas, including relevant laws, in all employees, their families and the communities in which we carry out our activities.

CSR POLICY CSR Purpose statement: Drawing from the vision and mission statements, the CSR purpose statement of HPCL is: Serving the community is the purpose of our businessEnsuring sustainable business process - financially, environmentally and socially, is our effortUsing core competence, expertise and technology of our business to reach the common people, especially the underprivileged, is our aim Developing capacity in the community is our strategyEnhancing human excellence and improving quality of life is our endeavour

CSR PolicyHPCL is committed to implement the Guidelines on Corporate Social Responsibility for CPSEs issued by the Department of Public Enterprises (DPE), Govt. of India and National Voluntary Guidelines on Social, Environmental & Economic Responsibilities of Business issued by the Ministry of Corporate Affairs, Govt. of India.Salient Features:Creates a model of HPCL as a Conscious Corporate CitizenDefines CSR projects according to national/ local significanceCategorizes the socio-economic areas for CSR projects Financial allocation processImplementation process with adequate checks and balances Organizational structure to deliver the projectsDistinctive features:Geared to help HPCL in smooth decision making on investment at board levelSelection of projects based on need assessmentImplementation in partnership with specialized NGOsConducting impact assessment by independent agencies etc.

It is structured such that HPCL can provide utmost and sustained value for the investment made, and contribute effectively to the various causes.HPCL has been consistently funding increasing amounts from its annual profits on the social sector every year. An exclusive CSR Department is in operation to control the CSR projects and monitor the implementation of distinct schemes. The areas of intervention selected include vocational skills, education, computer literacy, healthcare, community development etc. HPCL's approach on the way CSR projects are perceived, delivered, monitored and accounted has undergone a paradigm shift in recent times. The focus has shifted from the earlier charity model to the improvement of status of the underprivileged and the addressing the glaring problems of the country.Today, each CSR activity control has:Strategic approach to an issueInput-output-outcome balance Ownership of the problemResult focused driveAdvance planningEvaluation of performance

CSR PHILOSOPHYIt is a challenge for the underprivileged / Marginalized sections of the society to access health facilities. HPCL attempts to provide health care to these people by providing quality Health care facilities as well as imparting health awareness. This helps to make these people sensitive towards various health aspects and making these sections of society healthy and productive. HPCL CSR ModelHPCLs CSR model is based on Creating Shared Value. The shared value model is based on the concept that corporate success and social welfare are interdependent.A business needs a healthy & educated workforce, sustainable resources and adept government to compete effectively. For society to thrive profitable and be competitive, businesses must be developed and supported to create income, wealth, tax revenues, and opportunities for philanthropy and sustainability.

HPCL CSR Approach

HPCL has adopted the Triple Bottom Line (TBL) approach. The concept of TBL demands that a company's responsibility be to stakeholders rather than shareholders. "People, Planet and Profit" succinctly describe the triple bottom lines and the goal of sustainability."People" (human capital) pertains to fair and beneficial business practices toward labour and the community and region in which a corporation conducts its business"Planet" (natural capital) refers to sustainable environmental practices"Profit" is the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital tied up

CSR PROJECTSAs a responsible Corporate Citizen, HPCL has taken up Education, Health Care, Child care, Livelihood and Community Development as the themes of CSR to make a difference to the underprivileged.Under CSR, HPCL has undertaken projects under 5 different themes, They are:Child careEducationHealth careLivelihoodCommunity development

CHILD CAREHope, Trust, and Innocence - This is what one expects to see in the eyes of a child. When these signs of childhood are replaced by betrayal, hunger, fear and suspicion, serious action is called for - to make the society a better place for children to live in. HPCL has partnered in this transformation thru the projects Bal Haq,Muskan Child Line.Child Rights- Bal Haq Aim of the project: Holistic development of children by working on Child Rights to ensure a just, self- reliant, dignified society where children have an opportunity for their Growth and Development.This project is partnered with Child Rights & You (CRY) which is an Indian Organization operating with various non -profit community based organizations working to make a permanent change in the lives of underprivileged Indian children and their communities and address the root causes that impact childrens lives gender, caste, displacement, livelihood etc. Indicators of Success: This project was implemented in Naupada and Kendrapara districts of Orissa and in Rajkot district of Gujarat for marginalized communities and children and covers over 58 villages.

Muskan Aim of the project: Street children are most vulnerable and need to be protected from falling into bad company or from getting involved in antisocial or criminal activities. They also need a shelter, a caring hand and proper training to make a good career. This program aims at providing basic needs like food clothes, shelter, health care, education and vocational training.This program has been under implementation since 2005-06 and is partnered with Prayas - Juvenile Aid Center (JAC) Society , New Delhi for taking care of street / run away children and placing them in shelter homes of Tughalakabad and Jahangirpuri for bringing back their lost childhood. Indicators of Success: During the year 2011-12, about 220 children have been provided with basic needs like Food, Clothing, Shelter, Health Care, Counseling, Non Formal Education and Vocational training for their overall development and making them capable to stand on their own feet

Rescue of Children In destress - Child Line Aim of the project: Provide quick and reliable mode of transport in the form of a Childline Rescue Van that will transport a child from a risk ridden situation to a safer space. Also create access to children in those places which are difficult to reach without a vehicle. The Childline Van will also serve as a tool for outreach programs. The presence of a Van in highly populated areas such as colleges, schools, markets, theatres, fairs etc. will create larger awareness which cannot be achieved by a stationary kiosk or face to face outreach programs.Indicators of Success: The Childline Van operates in Mumbai, Delhi and Kolkata

EDUCATIONEducation is the pond of knowledge. Every country of the world is working towards enhancing its level of development. Education forms the foundation of a developed society. There is a strong correlation between the existing social ills such as spiralling population rate, dowry deaths, caste system etc. and lack of education of the girl child. Empowering the girl child with education would result in huge benefits for the nation in the long term.Computer Awareness Programs - UnnatiGirl Child - Nanhi KaliChildren with Special Needs - (ADAPT)Midday Meals for govt. Schools - (Akshaya Patra)

Computer Awareness Programs - UnnatiAim of the project: To provide time bound computer awareness programs and personal computers to students in semi- urban and rural schools. The students are introduced to computer basics, including MS Office free of charge and duration of course is four to six months. Indicators of Success: This project has been under implementation since 2005-06 and is partnered with NIIT Limited for promoting computer education with allied facilities like MS Office, LAN, and Internet. During the year 2011-12, the project is implemented in 30 schools in different parts of India covering 5500 students as beneficiaries of this program.

Girl Child - Nanhi KaliAim of the project: Domestic work and other pressures prevent the young girl child from attending school. Also social patterns of upbringing always give the male child to attend school and the girl child is left at home to help with the domestic chores or even work in the fields. This project is for the girl child to help her get educated and even discover her talents in other performing arts and other fields.All the beneficiaries of the Nanhi Kali project come from very poor families and computer training is beyond their means Girls from backward and tribal areas, whose parents are below the poverty line, are identified. The program provides academic material support to the girl child and creates an enabling environment for the girl to pursue her studies and get basic education. This program has been under implementation since 2005-06 and is partnered with K.C.Mahindra Education Trust (KCMET), Mumbai.Indicators of Success: During the year 2011-12, about 9168 girl children have benefitted from Standard I to Standard X. A majority of these families are daily wage laborers, vegetable vendors, rickshaw pullers and other economically backward groups.

Children with Special Needs - (ADAPT) Aim of the project: Enhancing the lives of children with disabilities through provision of education, training and proper therapeutic treatment so that they can realize their fullest potential in future and providing a safe environment where they get accepted and develop themselves. Also raise awareness and understanding among their parents regarding the potential of their disabled children and consequently create awareness in the society regarding disabled children. This program will support education and therapy needs of the children with disabilities and make an attempt to bring them into the main stream schools and give them equal opportunities for education and growth. CWSN is being implemented through ADAPT (Abled Disabled All People Together) in Mumbai. Indicators of Success: This project commenced in 2011-12 and 305 such children have benefitted.

HEALTH CAREIt is a challenge for the underprivileged / Marginalized sections of the society to access health facilities. HPCL attempts to provide health care to these people by providing quality Health care facilities as well as imparting health awareness. This helps to make these people sensitive towards various health aspects and making these sections of society healthy and productive.

Health at rehabilitation centers navjotHealth services in rural areasSushrut hospitalHealth at Rehabilitation Centres - NavjyotAim of the project: Improve the health index of children by providing them health care, which would in turn ensure that they do not drop out of school for health reasons. The children and their parents are advised on the need for a balanced diet and wherever required, a diet chart is worked out on the basis of the childs health and given to the parents for implementation.This project has been under implementation since 2005-06 and is partnered with Navjyoti India Foundation, New Delhi for supporting Child Health and Welfare program at Resettlement Colony at Bawana in Delhi. Indicators of Success: During the year 2011-12 over 5100 children benifitted. They were provided health care facilities, referral services thru regular health check-up camps, rehabilitation for slum families and training programs, including family planning programs.Health services in Rural AreasAim of the project: Provide free rural health care services by operating Mobile Medical units (Vans) within Reach - In approach of the underprivileged areas of the rural community. The van will be fully equipped in accordance with the prescribed Medical standards, to attend to the needs of the patients. The cases, which require further treatment, shall be referred to higher hospitals in the vicinity.Indicators of Success: In 2011-12, this program had been rolled out in Bihta district in Bihar through Wockhardt Foundation. Each van is fitted with a GPRS system and covers patients in about 25 villages in weekly cycles. A doctor is attached to each van. Besides the medical checkup and health support, the doctors also spread awareness on hygiene and health care

Sushrut HospitalAim of the project: Sushrut Hospital and Research Centre is a well equipped tertiary referral acute care hospital located at Chembur, Mumbai. This Hospital is first of its kind in the Country for handling Burns & extended Trauma care with State of the Art facilities & equipments. Indicators of Success: HPCL has been supporting this Hospital operated by Chembur Hospital Project Trust, (CHPT), a regd. Charitable trust, from its inception

LIVELIHOODThe rapid changes at the macro level that India witnessed since the early nineties has contributed to the instability of the livelihood systems of the poorer section of both rural and urban households. HPCL endeavours to provide Vocational training for capacity building / skills development to those potential youth to enable them to earn their livelihood. This helps the youth acquire skills of world class quality that match industry requirements. SwavalambanEmployability for youth in Urban Slums (Smile)

SwavalambanAim of the Project: One of the biggest problems faced by the country and its youth is unemployment. Most of the youth in rural areas lack the requisite skills for the available jobs. Thus, there is a need for them to be trained in different skills. This enables them to be self-employed, earn their livelihood, and at the same time, create job opportunities for others. This project is on since 2005-06 and is partnered with Confederation of Indian Industry (CII), New Delhi. Vocational training is imparted to unemployed youth including school dropouts at various locations like Bhathinda, Chandigarh, Guwahati, Visakhapatnam, Loni, and Hyderabad. The skills imparted include Basic Electrical installation, AC & Refrigeration, Fabrication, welding, Plumbing, Basic IT, automobile repairing, Computer Beauty Culture & Skin care etc.Indicators of success: During the year 2011-12 about 3575 beneficiaries were covered under this project.

Employability for youth in Urban Slums (Smile) Aim of the project: Creating a pool of independent youth, from the underprivileged section, through skill enhancement in tandem with market requirement. The project aims at preparing urban underprivileged (adolescent youths) with skills in English Proficiency, basic computer education and soft skills for enhancing their prospects of employment in fast expanding sector like hospitality, retail outlets and BPO sectors.SMILE Twin e- learning Program (STeP) is a national level program of Smile Foundation, towards creating a pool of independent youth from the marginalized section, through skill enhancement in tandem with market requirements. This project is currently operational at one new center at Jaipur and 3 existing centers at Chennai, Chandigarh and Bhopal. Indicators of Success: The total no. of beneficiaries during the year2011-12 are 240 youth.

COMMUNITY DEVELOPMENTCommunity development is a skilled process and is based on the belief that communities cannot be helped unless they themselves agree to this process. Community development has to look both ways: not only at how the community is working at the grass roots, but also at how responsive key institutions are to the needs of local communities. It is necessary to strengthen the communities by creating resources and enabling people to act together to foster social inclusion and equalityRainwater harvesting- jaltarangSolar lighting- lighting a billion livesCommunity kitchen- rasoi gharRain water Harvesting - JaltarangAim of the project: Ensure water and food security and overcome drought in drought prone areas to achieve poverty reduction and sustainable development by rain water harvesting.Indicators of Success: Rain water harvesting projects have been initiated at the following locations: Thane district of Maharashtra with Impact India FoundationKanchipuram district of Tamilnadu with Dhan Foundation Pudukottai & Karasanur districts of Tamilnadu with MS Swaminathan Research Foundation Makunda Village, Ranchi district of Jharkhand with Xavier Institute of Social Service (XISS)

Solar Lighting - Lighting a Billion Lives (LaBL)Aim of the project: Bringing light into the lives of rural people with solar lighting devices. TERI has a vision to work for global sustainable development and has undertaken the initiative of LaBL. The LaBL program sets up solar charging stations in villages that offer certified, bright, solar lanterns for rental to the local people. The charging station consists of 50 solar lanterns and charging panels. A trained local entrepreneur operates and manages the charging station and leases the solar lanterns every evening for very affordable fee.Indicators of Success: This project is to set up solar charging stations in 3 energy scarce poor villages in Madhya Pradesh.

Community Kitchen - Rasoi GharAim of the project: The concept is to make cleaner fuel accessible to rural women and give them better health, hygiene and safety, reduce deforestation and improve climate. Free LPG connections without security deposit are provided to BPL families under the Rajiv Gandhi Gramin LPG Vitran Yojana.

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