A journey to what companies does….

by

Sunil Singh Rana

Corporate are for what?

To develop products to serve needs of consumers……then

to create more and more customer for that product……

and hence……

EARN PROFITS FOR

SHAREHOLDERS AND PROMOTORS

Philip Kotler once told to the students of Harvard Business School

“ Even tomorrow when you will become rich then also ask a question to yourself, “What are you doing with your life and what you have given to Society?”

OPEN YOUR EYES TO WHAT WORLD IS DOINGA Journey to CSR…………

What is Corporate Social Responsibility?

Corporate social responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.

“Keep Mumbai Clean”

SOTC partnered with MCGM (Municipal Corporation of Greater Mumbai) and made an inspirational public service commercial with the theme of 'Keep Mumbai Clean'.

The Film addresses the citizens of Mumbai to treat the city as their own home and consequently to work towards a cleaner Mumbai.

SOTC partnered with Incredible India’s ‘Keep the Country Clean Campaign’ and decided to take the message across the country.

SOTC recognizes the fact that for the city to progress and move ahead, citizens need to protect, conserve and enhance the environment that we live in.

“NGO Bazaar”

Intelenet invites NGO's at its office premises to sell their artistic items and help them earn a living.

ICCP (Intelenet Conscious Citizen's Programme) 2004 - A week’s program where volunteers visit various Non- Governmental Organisations (NGO's) and spend quality time with them; organising various programs for them.

“Pranay Milan” Shaadi.com associated itself with the Delhi Foundation of Deaf

Women (DFDW) to extend support for ‘Pranay Milan Sammelan 2007’, their unique annual Swayamwar for the hearing impaired.

The ‘Sammelan’ brought together hearing-impaired applicants from all over the country.

This initiative enabled hearing impaired boys and girls to find their life partners in an environment which allowed them to mingle and present themselves before their suitors.

The collection and sorting process was done by DFDW in a highly organised manner. Shaadi.com was associated with this noble cause too.

It provided them the maximum support through online promotions.

“Women Healthcare”

FOGSI , the Federation of Obstetric and Gynaecological Societies of India with support from AstraZeneca India Ltd, is taking a new route for its Safe motherhood campaign this year – this time on national network radio and television. It has produced Jeevan Dor (Life-Line), a 13-episode documentary drama for radio and television focusing on maternal mortality, which is one of the highest in the world (308/100,000)

‘Suprabha Ganga Yatra', a 2400-km walkathon with member doctors walking 20 kms daily along the Ganges, starting from Gangasagar to Gaumukh and Gangotri, to spread safe motherhood messages and practices. The objective behind the yatra was to make rural women aware of the services that are available to them to make motherhood safer today

“Micro-Entrepreneur” Micro Entrepreneurship Development Cell to impart training in Micro

Entrepreneurship (ME) skills.

Small scale livelihood options for youth from the marginalised communities, in agro sector, animal husbandry, vending, etc program. Corn' bytes (Sweet corn vending) - Project for the partially

handicapped aspirants has been conceptualised by the DRF with partnership DRDA.

Agro Facilitation CenterDRF for knowledge dissemination like IIIT and ICRISAT who will be knowledge partners. The partnership will operate these centers with full fledged project management team which will act as catalyst between the networked agencies and farmers.   • To provide cutting edge technologies to farmers; provide a centre for all agricultural and rural developmental information and knowledge, networking the rural community with Input and • Output Agencies along with the additional services like Health, Education, e-governance etc

“Children Fund”

Tupperware establishes charitable alliances with non-profit organisations offering solution-based, life-enhancing programmes and resources that have positive impact on children and families. In India, money from the proceeds of each sale of Tiwi Munch goes towards this noble cause. 

Another social initiative is the Tupperware Charitable Dispensary in Gurgaon, managed by Quota International, an NGO. The dispensary provides medical services and free medicines to underprivileged people living in the nearby areas.  

“A secure future” Akanksha Mentoring Program: • Weekly program, organised at

DSPML's offices where employee volunteers (Mentors) provide practical and academic guidance to under-privileged children through mentoring, while honing their social and interpersonal skills. The prime objective is to give them the self-confidence

Office Assistants' Employee Children Scholarship Program: Scholarship Program to encourage children of our permanent office assistants to further their education. The program provides for merit based cash scholarships.

Akshaya Patra Foundation: A Strategic program to address two of the most pressing problems of India: Hunger & Education. It has been providing free meals everyday to poverty stricken school children in and around Bangalore city  

A secure Future.. Contd… Impact India Foundation: • DSPML has been associated with NGO’s

and Government of India, is undertaking the Disability Reduction Project. DSPML also supported the highly acclaimed LIFELINE EXPRESS, the world's first hospital on a train, during the Gujarat Earthquake relief

Environment and Wildlife• Recycle & Reach Out (R&R) is a program initiated to enable employees to recycle/donate item(s) to deserving charities such as Asha Daan - run by Mother Teresa's Missionaries of Charity, CPAA (Cancer Patients Aid Association). Old greeting cards are donated to Jai Vakeel school for the mentally challenged where school children use the cards in school projects. Used Toner and printer cartridges are donated to the Dhanraj Pillay Academy. • Nature Trails: • DSPML, in association with the Bombay Natural History Society, organises Nature Trail and Camps at the Borivali National Park for employees and their families/friends and also it works towards conservation on bio-diversity

“Bal Krishak Sambodhan” An initiative by Aries with objective to educate the young children in

the rural areas on the key aspects of agriculture mainly in Rajasthan, Punjab, Haryana, Uttar Pradesh, Maharashtra, Chhatisgarh and Uttarakhand.

The company conducts a series of guest lectures in science and biology classes of IX, X, XI & XII in the rural schools of 200 different districts and there are two sessions undertaken every month in each district. These lectures are conducted by agri-business professionals from the Aries technical team and from the Agricultural universities with whom Aries works, to expose students to knowledge of next practices and equip these future farmers with comprehensive, current information on latest agri-input practices.

Guide and train students about modern techniques for agricultural segment and also give tips and information on pest management, precision farming, post-harvest handling, organic farming and other domains for increasing the agricultural productivity.

This initiative also creates awareness in the farmers from the technological aspect, climatic conditions favourable for the crop, soil testing, quantity of fertilisers to be used, timing of rainfall, etc.

“People Who Matters”The Essar Group strives to enrich and support the communities IN

AND AROUND ITS PLANTS only: Educational

• Scholarship Scheme for meritorious students of the community • Motivational rewards for teachers who deliver 100% results in SSC in individual subjects • Encouragement for graduate and post graduate studies • Recreational programmes for children between the ages of 9 and 12 at Ankur Bal Kendra, Hazira, once a week

Developing Infrastructure (Dwelling Units, Overhead Tank, Tree Plantation Maintaining water pipelines, community well, Electrification, Building and laying of approach road, Donating Ambulance, Drinking Water, Community lake, Fire fighting help & training to neighbouring industries, Income generation for village women by encouraging them to vocational work

Working opportunities for qualified youth and Creation of business opportunities for the community in vicinity

“Banking for our village”Oriental Bank Rural Development Trust Rural unemployed youth and women are provided training on skill

development free of charge under the aegis of OBC Rural Development Trust.

Prabhat Tara, an NGO, with computers provided by the bank to facilitate them for conducting training for their self help group members.

In an effort to include people from the lower strata in inclusive participatory development, the bank plans to involve the people from slum areas, rural remote areas by forming self help groups and making financial services available to them in simple and effective way

Rural Infrastructure & Utility services like bus stand shelter, public drinking water taps, coolers, water tanks for schools, and banding them with our logo

Financial Inclusion - To provide banking facilities to the sections of society so far deprived from the formal financial sector, the bank has implemented financial inclusion policy. To accomplish the objectives, the bank has adopted three strategies for financial inclusion.

“Drops of water” On January 20, 2009 SOS Children’s Villages of India, The Coca-

Cola Foundation and Coca-Cola India announced a partnership to implement water conservation projects for a better life for children. This partnership will collaborate to ensure sustainable water resources by undertaking rainwater harvesting (RWH) projects at 39 SOS locations spread across the country. The partnership will also support creating or improving the awareness on Water conservation and artificial recharge.

In the beginning of 2008, a pilot project was initiated in SOS Children’s Village, Bawana, to collect rain water to replenish ground water by using funds from SOS-India budget. Coca-Cola India stepped in to fund this project and helped SOS save funds from its budget for other use. The success of the project in terms of professional implementation and impact on quality of life of SOS children prompted The Coca-Cola Foundation and Coca-Cola India to join hands with SOS for undertaking RWH projects in the remaining 39 SOS locations.

“Small Steps” Asha Daan: Home for abandoned, handicapped children, the destitute

and people affected by AIDS (HIV positive).

Ankur: A centre for special education for handicapped children aged between 5 and 15 years, opened in 1993 to provide educational, vocational and recreational activities. These physically and mentally challenged children are taught skills such as cookery, painting, embroidery, bamboo crafts, weaving, stitching, depending on their aptitudes to make them self-reliant.

Project Shakti : The objectives of Project Shakti are to create income-generating capabilities for underprivileged rural women by providing a sustainable micro enterprise opportunity, and to improve rural living standards through health and hygiene awareness. 

Vindya Valley: In 2002, project with MP Govt to engage entrepreneurs in agro processing and cottage industries. ULL helped create 'Vindhya Valley', a food products brand and support software for its marketing, manufacturing and distribution. It also helped set up permanent handicraft fairs across top cities and towns

“Small Steps”…contd…. Khamgaon: Its Rural Education Programme, which aims at using

audio-visual aids, like video cassettes and CDs. These tools enable teachers to explain basic concepts in mathematics, like operation on numbers, fractions, algebra and geometry, to primary school children in villages.

Integrated Rural Development (IRD) Programme: In 1976, the IRD Programme started with 30 villages and extends to 500 villages. The basic activity is rural development -- implementation of programmes towards activities such as farmers' training, health of villagers, infrastructure development, improvement in productivity and health of cattle. The project is now being undertaken jointly with Nutricia India (which has acquired HLL's dairy operations) and for certain health programmes, with government-run Primary Health Centres and through autonomous bodies, known as Samitis.

“Raahat – Ek Abhiyaan” Godrej Ezee Raahat – Ek Abhiyaan – fulfilled its commitment for the

welfare of society through the winter-wear donation drive. On January 16, 2009 Godrej Consumer Products Limited (GCPL),

conducted the distribution of winter clothes to the needy, under its Godrej Ezee ‘Rahaat – Ek Abhyaan’ program, with celebrity. The initiative, in its fourth year, is known for providing relief to the needy and lesser privileged.

In the past three years Godrej Ezee ‘Raahat Ek Abhiyaan’ has been organised in Delhi and the NCR region. This year, around 100 collection centres were created and a whopping 10 lakh woolen garments were collected from Delhi NCR.

GCPL, along with Rotary and Goonj, has thus taken a step in the right direction with 'Raahat - Ek Abhiyaan' and through this initiative intend to reach out to as many poor and needy as possible.

The collected winter wear has been distributed by Rotary to the needy in Delhi and by Goonj to 21 villages outside Delhi.

“The mother of CSR” CSR has been part of the Tata Group ever since the days of

Jamshetji Tata.

What the group has done it all for employees and society…….. Granted scholarships for further studies abroad in 1892 Supported Gandhiji's campaign for racial equality in South Africa Country its first science centre, hospital and atomic research

centre Established Welfare Department in 1917 and many more…..

In 2008,Tata Steel spend Rs 200 crore a year on CSR and the Tata Group as a whole spends some Rs 800-1,000 crore on that per annum,“

First company in the country to start “Social Audit”

There are ideals also….

Warren Buffett gives away his fortune The world's second richest man - who's now worth $44 billion –

gave away 85% of his wealth to the Bill & Melinda Gates Foundation.

How can we contribute to CSR

Consciousness Skills Attitude Other characteristics

• Oneness  • Open-

mindedness • Mindfulness • Personal

Mastery • Love vs fear

• Systems thinking • Dialogue/

collaborative communication

• Connect conflicts of interests 

• Being fully present

• Doing the right things right

• Keep asking the right questions

• Holographic vision • Deep drive to learn • Care  • Respect • Taking responsibility • Search for connection • Guts • Letting go of own

perspectives / mental models

• Perseverance

• Integrity • Diversity • Reliability • Reality • Transparency • Common interest

before personal interest

• Modest  • Masculine and

feminine • Balance • Sufficiency

So Thanks and Think..

What you are doing for the society?????