csr - marginally important

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CSR – marginally more important Financial market survey - 2012

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From our Financial market survey 2012, conducted during November and December. 185 fund managers, analysts and brokers participated.

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Page 1: CSR - marginally important

CSR – marginally more important

Financial market survey - 2012

Page 2: CSR - marginally important

© Box IR 2012

Financial market survey 2012, nov -dec A total of 185 respondents

Financial market survey 2012, nov -dec A total of 185 respondents

Fund managers3 AP-fonden, 4 AP-fonden, 7 AP-fonden, Alcur, Alecta, Alfred Berg, AMF Pension, Brummer & Partners, Capman, Carnegie Asset Manangement, Catella Fonder, Cicero Fonder, Didner & Gerge, DnB Nor, Futuris, Granit Fonder, Gustavia Fonder, Handelsbanken Fonder, HealthInvest, Humle Kapitalförvaltning, IKC Fonder, Kåpan Pensioner, Lannebo Fonder, Madrague, Manticore, Meetoo, Nordea Asset Manangement, Norron, Origo Capital, PSG Capital, QQM Fund Management, Scientia, SEB Asset Management, Skandia, Strand Kapital, Swedbank Robur, Svolder, Ture Invest,Öresund

Investment banksABG Sundal CollierCarnegieCredit SuisseDanske BankDeutsche bankErik PenserHandelsbankenJRS SecuritiesNordeaPareto ÖhmanRedeyeRemiumSEB EnskildaSwedbank

Approximately 90 FM’s and almost 100 analyst& brokers participated in the survey

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© Box IR 2012

CSR – marginally more importantCSR – marginally more important

Despite the debate as of lately, but…

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© Box IR 2012

Increased pressure to consider CSRIncreased pressure to consider CSR

” Morequestions from

investors”

” Increased focus in the media.

Badwill to invest in companies that

misbehave.”

”Marginally, butmaybe avoiding to a slightly higher degree

"bad" companies.”

Increased pressure, mainly from the media…

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© Box IR 2012

Important how a CSR incident is managed!Important how a CSR incident is managed!

”What happensnext often

overshadowsthe event itself.”

To err is human, not handling it (in the media) is costly!

”Classic crisismanagement

where the leadership’s

judgement is putto the test."

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© Box IR 2012

Communication rooted in target groupCommunication rooted in target group

� Mikael Zillén� Since 2005 worked with financial communications and investor relations

both as self-employed and as senior consultant at Citigate Stockholm.

� Institutional sales at Handelsbanken, Nordea and Danske Bank duringmore than 15 years. He also has experience from several IPOs.

� Tomas Öqvist� Long experience as top ranked equity analyst at e.g. Carnegie and

Alfred Berg. Speaking partner to large Swedish, European and US institutions and also participated in a number of IPOs and M&A deals.

� Since 2007 he has been a consultant within financial communication and investor relations.

� Anders Bruzelius� With his18 years in the financial markets thorough knowledge of equity

valuation and communications. He has worked as an equity analyst at Danske Markets and Carnegie, where he held top rankings in the automotive and engineering sectors. Experience from a number of IPOs and M&A transactions.

� Until recently, Anders worked as head of equity research at Swedbank.

+46 762 13 00 40 | [email protected]

+46 705 54 34 40 | [email protected]

+46 703 50 40 88 | [email protected]

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© Box IR 2012

Box IRStyckjunkargatan 1

114 35 Stockholm08-21 41 00

www.boxir.se