CSR- Strategy formulation

Vandana

Objective for the session

• Clearly define the complete CSR strategic Clearly define the complete CSR strategic

planning processplanning process

• Explain how it is created and will be Explain how it is created and will be

executedexecuted

Why Planning a strategy

1.1. Provides process to establish priorities on what Provides process to establish priorities on what

would be accomplished in the futurewould be accomplished in the future

2.2. Simulates to make choices on what we to do and Simulates to make choices on what we to do and

what not to dowhat not to do

3.3. Highlights the need to pull the entire organization Highlights the need to pull the entire organization

together around a single game plan for executiontogether around a single game plan for execution

4.4. Illustrates broadly where resources will get allocatedIllustrates broadly where resources will get allocated

Road Map for strategy development

Assessment Baseline Components Down to Specifics

Evaluate

Where we are

Where we want to be

How we will do it

Major Components of theStrategic Plan / Down to Action

Mission

Vision

Goals

Objectives

Measures

Why we existWhy we exist

What we want to beWhat we want to be

Indicators and Indicators and Monitors of successMonitors of success

Desired level of Desired level of performance and timelinesperformance and timelines

Planned Actions to Planned Actions to Achieve Objectives Achieve Objectives

O1 O2

AI1 AI2 AI3

M1 M2 M3

T1 T1 T1

Specific outcomes expressed in Specific outcomes expressed in measurable terms (NOT activities)measurable terms (NOT activities)

Strategic Plan

Action Plans

Evaluate Progress

Targets

Initiatives

What we must achieve to be successfulWhat we must achieve to be successful

Strategies in general

• http://admin.csrwire.com/system/book_excerpt_pdfs/311/original/book_info.pdf

Fair treatment employees

Philanthropy

Work place diversityVolunteerism

Human Rights

CSR reporting

Corporate

Governance

Product Give aways

Community investment

Cause Marketing

Sponsorships

NGO Partnerships Environmental Mgmt

Supply chain

CSR at TITAN Industries

• 2/3rd of group stake invested in Public Trusts engaging with communities

• Centralised facilitation through TCCI• Tata SHDI• Modelling for business Excellence• Written policy Tata Code of Conduct and ethics• Tata Quality Management standards (pre-requisities for

subisidiaries)

CSR at TITAN Industries

• Major initiatives• Employment for Differently Abled• MEADOW• Karigar Parks• Township development

Strategy formulation –CASE of TITAN

• Adopting and promoting best practices (MEADOW)

• Cooperating with stakeholders (Karigar Parks...)• Enhancing transparency (focusing on honest,

direct and open dialogue)• Seeking consensus and generally accepted

solutions• Investing resources (financial and human)

Key considérations for strategy formulation

• Senior Management -commitment• Internal (assets, people, culture, systems, suppliers....)• External (Marketplace, competitor’s, social trends, technology,

regulatory environment, economic cycles …..)• Channels of implementing CSR (inhouse team,

Trust, NGOs, Industry Consortia, collaboration with existing progs)

• Revisit Stakeholder theory

conclusion

Integration of CSR is possible where the company (through its history, reputation and executives) has a strong

philosophical belief in its social purpose, reinforced by self-interest in succeeding in the communities and

markets in which it operates, the vision is widely shared and modelled by the leadership and employees, and

there is awareness, understanding and prudent management of human rights aspects in business

decision-making.

Let’s play spectogram

Working with NGO’s is great

Working with NGO’s is difficult n boring

Adding NGOs

Define Specification

Geography Theme/ cause/ communitiesRole/type of interventionsBudgetExpectation from NGOLevel of engagement

Define Criteria

Legal complianceFinancial diligenceGovernanceTransparency and AccountabilityEffectivenessSize & capacity/ willingnessReputation / recognition/ awards etc

Define what you want to know

About the organisationAbout the location and communityAbout the causeAbout the projectShare your criteria and process (durationetc)

Invite application

assess application

Desk reviewInterview/ ref checkVisit to site

Evaluate the project