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A Survey of (Smart) Mobile UserTrends at the Oviatt Library

Elizabeth AltmanDoris Helfer

Mary S. WoodleyInternet Librarian, October 17, 2011

Why (Smart) Mobile?

• Smartphone market is expanding rapidly

• 25% of smartphone owners access Internet resources almost exclusively on their mobile devices

• High usage rate of “non-traditional” features, such as social media, texting, gaming and video recording

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Mobile: Are We There Yet?

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Survey Development

• 16 questions / comments – Type and use of mobile device (5 questions)– Library Mobile services (2 questions)

•Use of current features•What features would they like added

– Demographics (5 questions)– Additional comments (1)

• Optional enry to win $25 gift card• Survey open 4/28/2011 to 5/31/2011

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Survey Results: Who participated

Undergraduates: 84%Graduate Students: 11.5%Faculty Staff: 4.5%

Question 1: “Please select all types of mobile device you use currently.”

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Question 2: “If you use (or plan to use) a tablet or dedicated eReader to access Library resources and services, which devices

do you use?”

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Question 5: “What features do you most commonly useon your device?”

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Question 6: Favorite Cell Phone Apps (Analysis)

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Question 7: Favorite Web Sites (Analysis)

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Question 8: “The library provides access to the following activities with your mobile device. Select the ones you have used.”

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Q8, Crosstabbed with 5 Most Used Smartphone Features

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Question 9: Which services would you like the Library to provide through your mobile device?

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Q9, Crosstabbed with 5 Most Used Smartphone Features

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What Next?

• Prioritize development: add features, inform vendors of our findings, investigate potential app

• Watch market trends, especially tablets• Repeat survey

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Bibliography

• Smith, Aaron, Pew Internet and American Life Project: Americans and their Cell Phones, August 15, 2011. (http://pewinternet.org/Reports/2011/Cell-Phones.aspx )

• Research and Markets: Global Mobile Phone & Smartphone Market (2010 - 2015) 2011. United States, New York: Business Wire. http://search.proquest.com/docview/853596340?accountid=7285.

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Bibliography

• Savitz, Eric. 2011. "Apple: 50% Of Mobile Phone Sector Operating Profits In Q1." Forbes.com 4. Business Source Elite, EBSCOhost (accessed September 19, 2011).

• Emma Haak. "iDOMINATION." Fast Company. Boston: Sep 2011. , Iss. 158; pg. 136, Proquest (accessed September 26, 2011).

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Bibliography

• "Survey Says: Smart Phone Users Active But Frustrated." Seybold Report: Analyzing Publishing Technologies 11, no. 16: 13-15. Business Source Elite, EBSCOhost (accessed September 19, 2011).

• Smith, Aaron, Pew Internet and American Life Project: Smartphone Adoption and Usage, July 11, 2011.

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