ct force email marketing
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Email Marketing for Stock Promotion
Service Overview
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Full Cycle Email Marketing• The Largest Stock Investor’s
Database In Europe– Updated Monthly– 100% Opt-In– Records Contain: Name, Position,
Company Name, Phone number, email address, number, nature of business, broker dealer, Brokers location, total portfolio, current positions, latest stock purchase.
• 95% Technical Deliverability Guarantee
• Extensive Reporting• Content Localization• List Management• Campaign Management• Dedicated Account Management
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Our Investors’ Database
• Norway: 300,000 • Germany: 1.4 MM• Sweden: 400,000• The Netherlands: 160,000• France: 1.2 MM• UK: 2.5 MM• Ireland: 150,000• And more on demand.
Our investors usually manage a portfolio of $300k in the markets (usually FTSE and NYSE) and have at least $200k in liquidity.
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How Does It Work
Setting Marketing Goals
Setting Target Audience
Customizing Content
Pre-launch Testing and Making
ChangesCampaign Launch
Reporting & Stats
Campaign Optimization
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Setting Marketing Goals
• Clarify Your Goal:– Sales Lead Generation– Newsletter Subscription– Adding Stock to Watch list– Stock Alert Subscription– Actual Sales
• How Do We Measure Results:– # of emails delivered– # of emails read– # of click-throughs (click-
through rate – CTR)– Conversion Rate – CR at the
place of landing– # of unsubscribed.
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Setting Target Audience
• Geographic Location• Points of Interest (24
Industry Segments)• Investor’s Net Worth• Size of Portfolio• Latest Stock Purchase• And etc.
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Customizing Content (1/2)
• Subject & Body Text Personalization
• Localization• Adding Graphical
Elements (optional)• HTML coding &
optimization (multi-formatting, adding tracking codes)
• Adding Tracking Codes on Landing pages.
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Customizing Content (2/2)
• Setting-Up Automatic Follow-Up (When delivered and not read, when read and no click-through followed, when read and click-through followed but no action taken at landing)– Rules– Follow-Up Email
• Setting-Up Automatic Responders (When action taken at landing)– Rules– Responding Email (Exp. Thank
you for subscribing…)
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Pre-Launch Testing
• We Launch a testing campaign in order to ensure:– Email Technical
Deliverability (Out-of-the-junk)
– Email Readability with different mailing systems, including web mail (MS Outlook, Gmail, Yahoo, Hotmail and etc.)
– Broken Links and Accurate CTR & CR Tracking
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Campaign Launch
• Creating a Campaign (List by preset targets)
• Setting the Campaign Time Schedule– Single– Repeating– Time & Dates.
• The we press the “Go” button.
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Reporting & Stats
• We provide our customers with access to our reporting & stats portal.– Data is being updated in real-
time. However, some of the info like CTR or CR may be processed on an hourly basis.
• Every hour you’ll see:– # of emails sent– # of emails delivered– # of emails read– # of follow-ups sent– CTRs, CRs and etc.
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Campaign Optimization
• Email Marketing Campaign is a continuous process.
• Best results are achieved when campaign is being optimized on a constant basis.
• Note: One day and even one week will never show you a clear picture!
• Continuous content optimization of both email and landing pages, along with mailing list hygiene and massive growth do make a difference.
• And yes, after the in-depth campaign analysis, we sometimes make changes in the main goals of the campaign.
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Important Notices• In order to see proper results you need
to commit for at least one month of continuous email distribution.
• Content is critical and should be both attractive and legally aligned.
• The bigger is the initial list the better statistics you get in a first month.
• However we do know email marketing really works for stock promotion, actual sales may vary depending on various factors like:– General stock attractiveness– Current stock market condition– Seasonal changes– Regional Stock Purchasing Culture
• Your Email Marketing Campaign should be considered only as a part of your marketing mix and properly aligned with other promotion/communication channels and strategies.
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Email Marketing Math• Consider you have 100k emails in your
list.• Our experience shows you may expect a
maximum 1% of click-through at first distribution. This means you’ll have about 1,000 visitors at your landing page.
• If you have a great landing with great offering you may expect up to 10% CR (conversion rate) or up to 100 conversions (lead/sale) at the end of first distribution.
• At avg. 0.05 EUR per email sent your cost of acquisition will be 50EUR per action.
• Note, that returning (after-follow-up) visitors are not included in this calculation. However, continuous use of personalized automatic follow-ups may drastically increase the number of both click-throughs and conversions.
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Initial Terms & Conditions
• Minimum # of Contacts: 100,000
• Minimum # of Campaigns: 4 (4 per month, 1 per week)
• Real-Time Stats• We will replace any
data if 20% or more bounces
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Contact Us
CT Force, Ltd.Algirdo str. 26, LT-03218
Vilnius, LithuaniaPhone: +37061262757
Email: [email protected]