cte fashion and interior design pathway courses · fashion i, and prepares students with the...

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Fashion and Interior DesignPathway Courses

RCOE Course

No.

Course Title Course Hours

Primary Pathway Course Sequence

Level

Suggested Grade

Level(s)

12603 Introduction to Marketing, Sales, & Service

180 Fashion Design & Merchandising

(or any MSS pathway)

Introductory 9, 10

12702 Retail Merchandising for Student Store



Concentrator/Capstone

10, 11, 12

12645 RCOE Integrated Marketing Communications(UC a-g “g”)


(or any MSS Pathway)


11, 12

12678 RCOE Art of Fashion(UC a-g “f ”)



11, 12

12706 Fashion I (Apparel & Accessories) 180 Fashion Design & Merchandising

Concentrator 9, 10, 11, 12

12707 Fashion II (Fashion Merchandising) 180 Fashion Design & Merchandising

Capstone 11, 12

12600 Retail Fashion Merchandising Class = 360 CC/CVE = 180

Total = 540

Fashion Design & Merchandising



10, 11, 12

Using Perkins Guidelines and Instructions and the CTE Framework, the following definitions are utilized in course sequences and pathways:

Pathway – Designed to provide students with a non-duplicative sequence of progressive achievement leading to technical skill proficiency, a credential, a certificate, or a degree.

CTE Course Sequencing – The process of developing at least two sequential courses in each CTE program offered by the school. A preferable sequence format has at least three courses in each program, adding a capstone or advanced course to (1) an introductory and concentration course; or (2) two concentration courses.

Introductory – Preliminary course, beginning level containing introductory concepts required to build foundational and general knowledge.

Concentrator – A CTE course beyond the introductory level that is intended to provide more in-depth instruction in and exploration of a specific industry sector.

Capstone – The final course in a planned sequence of courses that provides a rigorous and intensive culmination of a course of study.

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Industry Sector: Fashion and Interior Design

Fashion Design and Merchandising Pathway

Focuses on the major aspects of the fashion industry and prepares students for careers and/or postsecondary

education in this rapidly growing field. Students pursuing this career pathway have in-depth, hands-on experiences that focuses on industry awareness, sustainable practices, elements and principles of design, history of fashion, fashion forecasting, textiles and textile products, product knowledge, apparel merchandising, and garment production.

Course Title: Introduction to Marketing, Sales and Service

Course Description: This standards-aligned course provides students with exploratory experiences related to career opportunities in business and marketing at the entry, technical, and professional levels. The course provides instruction in employment and education requirements for various business and marketing occupations; interest and aptitude assessment; and career and educational planning. The course also provides exploration in the following areas: business, marketing, and consumer concepts; economic concepts; computer literacy, and related industry technological developments. It is designed as an introductory course for any of the Marketing, Sales, and Services pathways.

Course Title: Retail Merchandising for Student Store

Course Description: This standards-aligned course covers the principles of retail selling. The course curriculum prepares students to master marketing foundations and apply these principles to the characteristics of various types of retail environments; and provides opportunities to perform marketing practices and tasks in a variety of on-site, student enterprises, such as a student store. The course curriculum’s community-classroom component is designed for on-campus student enterprise operations, facilitating student skill development in a variety of retail operational areas, including cashiering, cash handling, sales events and promotion, inventory control, and general merchandising. Students must be concurrently enrolled in a CTE pathway course.

This is not a beginning course; it is designed to serve as a concentrator course for the Marketing, Sales, and Service Sector, and the Fashion Merchandising pathway.

*Prerequisite: Dress requirement is as required by on-site student enterprise.

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Course Title: RCOE Integrated Marketing Communications

Course Description: This course is a junior or senior elective for students in marketing pathways. It integrates the communication and media demands of marketing careers with the advanced communications requirements for post-secondary study in marketing or business. The course provides an application of current theories and concepts in effectively marketing goods and services to identified target customers from both a domestic and global perspective. Topics include market research, identifying target customers, advertising, promotion, public relations, branding, pricing, specialized marketing communications, selling and distribution channel logistics. Marketing is critically examined from diverse perspectives, including from consumer, economic, technological, legal/political, and ethical/social responsibility issue perspectives.

Marketing principles are embedded in an instructional structure with an emphasis on developing reading, writing, speaking and critical thinking skills as they relate to the business marketing model. Students learn to access, analyze, share, and publish marketing information, research, and findings in a variety of formats and media. This course is designed to serve as a concentrator/capstone for the Marketing, Sales, and Service Sector, and has been approved by the University of California as a “g” elective.

*Prerequisite: Two years of English/language arts. Course Title: RCOE Art of Fashion

Course Description: In this course the student will understand the importance of the creative aspects of the fashion industry and how creative expression along with historical and cultural context works together in the industry. The students will not only create projects but will be able to tie them back to cultural and historical influences. They will be able to use and identify the principles and elements of design in both pieces of art and fashion. The units of study that tie the fashion industry to the visual and performing arts are fashion design, trend forecasting, history of fashion, textiles and yarns, marketing, advertising, promotion, and visual merchandising. The students will examine and differentiate the historical and economic significance of fashion on our society and discuss the role of art in the fashion industry. They will identify and use the principles and elements of design to discuss, analyze and write about the works of fashion designers and various aspects of the fashion industry. They will investigate and analyze past and current trends in fashion design and discuss how the issues of time, place, and cultural influence are reflected in selected works of fashion.

This course is designed to serve as a concentrator/capstone for the Fashion Design and Merchandising Pathway. It can also serve as a capstone for the Professional Sales pathway in the Marketing, Sales, and Service Industry Sector. It has been approved by the University of California as an “f ” Visual and Performing Arts elective.

*Prerequisite: Completion of introductory classes in Art & Design, and in the Fashion Design and Merchandising pathway, or introductory or concentrator courses in the Marketing, Sales, and service sector.

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Course Title: Fashion I

Course Description: This concentration course expands on the comprehensive marketing core and prepares students to understand the social, psychological, and physiological aspects of fashion, textiles, and apparel. Instruction includes apparel and behavior; elements and principles of design; color theory, wardrobe planning, history of apparel, specialized clothing, and retail options. Retail options include the study of apparel and accessory sales, display, buying, merchandising, and fashion coordination.

Course Title: Fashion II

Course Description: This capstone course expands on all aspects of the Fashion Industry introduced in Fashion I, and prepares students with the skills, attitudes, and knowledge needed for employment in the fashion merchandising and marketing of apparel and accessories. Instruction includes such topics as operational procedures; textiles identification and analysis; fabric selection, care and repair; the elements and principles of design; product knowledge and merchandising techniques; sales and service; fashion forecasting; visual merchandising; inventory control and loss prevention; cash and credit transactions; and technology used in the industry. *Prerequisite: Completion of Fashion I or equivalent; or approval of instructor.

Course Title: Retail Fashion Merchandising

Course Description: This comprehensive standards-aligned course prepares students with the skills, attitudes, and knowledge needed for employment in the fashion merchandising and marketing of apparel and accessories. Instruction includes such topics as operational procedures; textiles identification and analysis; fabric selection, care and repair; the elements and principles of design; product knowledge and merchandising techniques; sales and service; fashion forecasting; visual merchandising; inventory control and loss prevention; cash and credit transactions; and technology used in the industry. The course curriculum may also provide an extensive community-classroom component following CC-CVE methodology and requirements, including an individualized training plan. Training sites may include department stores, apparel and specialty shops, modeling agencies, or other related specialty retail businesses.

This is not an introductory course; it is designed to serve as a concentrator/capstone course for either the Fashion Design and Merchandising Pathway; or as a concentrator/capstone for the Professional Sales pathway in the Marketing, Sales, and Service Sector.

*Prerequisite: Ability to provide transportation to internship site.

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