cuadrado edit
TRANSCRIPT
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endless possibilitiesfrom a box
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Cuadrado is a DIY, space-saving organizer that can be assembled to suit your personal needs. It is made out of recycled tarpaulins and woven by mothers from Gawad Kalinga. It
offers versatility and customizability.
Value Proposition
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To be the market leader and the household name in the industry of
home furnishings in the Philippines.
Vision
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Cuadrado aspires to be the leading firm in the industry of home furnishings in the Philippines through customizable organizers and
racks. With repurposed materials as the main component, we cater to the home furnishing needs of Filipino families through high quality products at a reasonable price. We recognize market stability and
profitability as essential factors to ensure the firm’s survival and growth, and as such, we endeavor to utilize technologically innovative
and eco-friendly action plans to advance our goal of the conservation of the environment. Simultaneously, we partner with local communities in the production processes in order to promote nation-building – recognizing the value of our people, their skills and potential and providing them with opportunities for growth and development. Through these, the firm becomes an instrument for upholding the tenet of being men and women for others. Mission
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Class B and Class C• Young professionals & executives• People starting their own families• Students in dormitories, apartments,
condominiums
Target Market Segments
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Kay(Student Dormer)
Market Profile
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Brian(Junior Assistant Manager)
Market Profile
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Ramos Family(Entrepreneurs)
Market Profile
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1. Acquisition of raw materials 2. Cutting, weaving, sewing3. Painting4. Packaging5. Selling and distribution
Value Chain Elements
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Competitors
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• The Home furnishing industry is flat.
Market Size
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Market Size
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Market Size
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Market Size
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• Vertical living• Willingness to spend disposable
income• Environmentally sustainable products
Market Trends
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• Higher level of disposable income• Social media• Increase in sustainable products
Opportunities
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• Competitors from China• Migration of furniture workers
Threats
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– Sizes:• 35 cm x 35 cm• 45 cm x 35 cm• 18 cm x 35 cm• 18 cm x 45 cm • 20 cm x 20 cm
– Colors:• White, Brown, Blue, Green, Violet, Red, Pink,
Orange and Yellow– Capacity
• 7-10 kilograms
Product
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Pricing
Selling Price:Panel P 55.00Host Connector P 7.50
Profit Margin:Gross Profit 39%Net Profit 29%
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Detailed Product Costing for Panel:P 35.00
Cost for Host Connector: P 4.75
Pricing
Material/Process Cost per PanelTarpaulin Php 2.00 per square foot
Cutting, weaving, and sewing Php 10.00 per finished panel
Painting Php 2.00 per finished panel
Packaging Php 1.00 per panel
Steel frame Php 20.00 per frame
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P40-5025%
P51-6024%P61-70
19%
71-8014%
P81-907%
P91 or above11%
How much are you willing to pay for the product?
Pricing
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• Selling of individual panels• Selling of pre-packaged sets• Initial distribution : 360 PanelsDistribution areas: – Year 1: Katipunan– Year 2: NCR– Year 3: Cebu and Davao
Distribution
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Distribution
Manufacturer
Direct Selling Methods
Consumers
Bazaars, Expos, and Shops
Consumers
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Product demos and displaysOnline media
Promotions
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Distribution to local retail shops.
Extension of product line
Long Term Goals
2019Become a household name in the home furnishing industry.
2022Export products.
Establishment of retail outlet for products.
2029
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• Varieties in sizes• Customized and personalized designs• Seasonal themes
Development Plans
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Scheduling and Costing: Year 1
Stage Time Period Goals Total Cost
First Production
September 24, 2014 – October 11,
2014360 35 cm x 35 cm
panels14,880
Second Production
November 9, 2014 – November 29,
2014705 35 cm x 35 cm
panels 29,135
Third Production
November 29, 2014 – December
20, 2014769 35 cm x 35 cm
panels 31,784
Fourth Production
January 4, 2015 – January 24, 2015
1,222 35 cm x 35 cm panels and 18
cm x 35 cm panels 50,508
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Stage Time Period Goals Total Cost
Fifth Production
February 15, 2015 – March 7, 2015
1,760 35 cm x 35 cm panels and 18 cm x 35 cm panels
72,744
Sixth Production
March 29, 2015 –April 18, 2015
2,053 35 cm x 35 cm panels and 18 cm x 35 cm panels
84,856
Seventh Production
May 10, 2015 –May 30, 2015
2,346 35 cm x 35 cm panels and 18 cm x 35 cm panels
96,968
Eighth Production
June 21, 2015 –July 11, 2015
2,310 35 cm x 35 cm panels and 18 cm x 35 cm panels
95,480
Ninth Production
August 2, 2015 – August 22, 2015
1,409 35 cm x 35 cm panels and 18 cm x 35 cm panels
58,240
Scheduling and Costing: Year 1
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Stage Time Period Goals Total Cost
First Quarter
September 1, 2015 – November 30, 2015
5,198 panels, 6,930 host connectors 214,848
Second Quarter
December 1, 2015 –February 29, 2016
7,937 panels,10,583 host connectors
328,064
Third Quarter
March 1, 2016 –May 31, 2016
11,835 panels,15,780 host connectors
489,180
Fourth Quarter
June 1, 2016 –August 31, 2016
17,682 panels, 23,577 host connectors
730,861
Scheduling and Costing: Year 2
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Scheduling and Costing: Year 3
Stage Time Period Goals Total Cost
First Quarter
September 1, 2016 – November 30, 2016
20,314 panels, 27,085 host connectors 839,644
Second Quarter
December 1, 2016 – February 29, 2017
23,340 panels, 31,120 host connectors 964,720
Third Quarter
March 1, 2017 –May 31, 2017
26,819 panels,35,759 host connectors 1,108,520
Fourth Quarter
June 1, 2017 – August 31, 2017
30,821 panels, 41,095 host connectors 1,273,936
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(1) understand the consumers’ context of usage, habits and practices (2) conduct continuous research on design and product re-engineering; and,(3) enlist industrial engineers and designers for product execution.
Competencies
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Product• Entry of similar
products• Ease of imitability
Risk Assessment
Supply chain• Suppliers not
meeting deadlines
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Analyn IlaganGeneral Manager
Finance and Accounting
Korina Lacap
Material and Logistics
Heidi Elizes
Marketing and
Creatives
Alexa Belen
Vianca Miguel
Sales and Distribution
Dyan Uy
Organizational Structure
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• Year 1– Expected demand of 70% from target
market in Katipunan area• Year 2– High growth– Different areas of Eastwood, Makati,
Ortigas and Taguig
Finances
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• Net Profit Margin 29%• Gross Profit Margin 39%• Net Income– Year 1: P235,730– Year 2: P771,436– Year 3: P807,116
• Breakeven: P151,028
Finances
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endless possibilitiesfrom a box