PowerPoint Presentation

Up-to-date Cuba news, information and data -- in one convenient place

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Goals: Unify News and Travel Information on Cuba1. Cuba News: To build the ultimate, searchable aggregation of Cuba news, analysis and data

2. Cuba Travel: To develop the ultimate guide to Cuba travel, in pp formatIndependentObjectiveApproachBetter information

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The ProblemU.S. relations with Cuba are normalizing, butthe information ecosystem surrounding it
is stuck in the Cold War era Grant
fundedHuman Rightsfocused coverageHighly scattered news ecosystemFew sources included in Google NewsFinding archive material difficultNEWS & ANALYSISPrice comparison of Cuba travel non-existentLack of original contentLittle peer reviewed information No daily news clippings service availableExisting guides spartan, focused on capitalTRAVEL INFO

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Solutions: Product / Service # 1News AggregatorResearch Tools & Raw DataBriefings & AlertsSoon: Unique content on CubaGranular Search CapabilitiesCombination of all content on Cuba from archives of 60+ sources to present dayFor users interested in Cuba within realm of government, business, media and academia

Today product aimed at two users

1 Hand: decision makers, subject specialists via intelligence focused content slew of tools + media monitoring services

Other: general public, who Google Search shows more interested in NK than other developing countries of its size*

Solutions: Product / Service # 2News ReadersResearch Tools & Raw DataBriefings & AlertsSoon: Book tours in CubaInteractive travel guideOffline mode for in-country usePeer reviewed locationsSoon: Unique content on CubaGranular search capabilitiesCuba Travel AppA granular travel guide to Cuba designed to offer Americans up-to-date information and linksFor estimated 2M Americans expected to visit Cuba once relations are normalized

Today product aimed at two users

1 Hand: decision makers, subject specialists via intelligence focused content slew of tools + media monitoring services

Other: general public, who Google Search shows more interested in NK than other developing countries of its size*

Revenue ModelAnnual revenuesInstitutional = $1K per accountIndividual = $250 per userConsultancy = $10 20K per job?Travel bookings = 15% commissionAdvertising = $2K per advertiserAvg. annual revenuesNews Aggregation Platform Travel App

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Accelerate GrowthWere raising $8K to fund the refinement of existing Aggregator and Travel App systemsNK News Aggregator remixed to CubaNK Travel platform remixed to CubaReady to capitalize from U.S. Cuba normalization

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Team

Company Name: Cuba CurrentTrack Designation: EDUCATION, SMARTER CITIESApp Designation: MOST INNOVATIVE APP

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*Today product aimed at two users

1 Hand: decision makers, subject specialists via intelligence focused content slew of tools + media monitoring services

Other: general public, who Google Search shows more interested in NK than other developing countries of its size*Today product aimed at two users

1 Hand: decision makers, subject specialists via intelligence focused content slew of tools + media monitoring services

Other: general public, who Google Search shows more interested in NK than other developing countries of its size*

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