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Hi! I’m Mark. Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

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I was asked to speak to a first year Advertising & Marketing class in IT Tallaght. They were interested in Cuckoo, how I got to where I am and my take on marketing and social media. I really enjoyed this one. I love advertising and my own background is in marketing so it was fun speaking on something related to events but not solely events-specific.

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Page 1: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Hi!I’m Mark.

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Page 2: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – withthank.com

Page 3: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – em, it’s ours!

MD & co-founder

Page 4: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – cuckoo.ie

We do a lot of different things

Page 5: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – IOC and I’m sure I’d be in trouble just for using it here

Worked at London 2012

Page 6: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – not sure

Fire Parade, Swords, Apr 2014

Page 7: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – me

Fire Parade, Swords, Apr 2014

Page 8: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – me

Fireworks, Swords, Apr 2014

Page 9: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – Jules’ iPhone

Damo & Ivor live bookings exclusively

Page 10: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – me

Sea Sessions, Summer 2013

Page 11: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – me

UberFest, Malahide, May 2014

Page 12: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – me

ECC, Clonshaugh, May 2013

Page 13: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – Babytalk

Babytalk Festival, Feb 2014

Page 14: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – me

Riverdance, Limerick, Feb 2014

Page 15: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – Limerick Leader

Fuerza Bruta, Limerick, Mar 2014

Page 16: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – Kilkenny DJs

Foam party at the Hub, Feb 2014

Page 17: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – cnn.com

Santa hats. Thousands of them.

Page 18: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – paintglow.co.uk

PaintGlow exclusively in Ireland

Page 19: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – memegenerator.net

College, life & the universe. . .

Page 20: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – yqmovement.org

Mother calls it ‘the circuitous route’

Page 21: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – smilemoving.com

Time to make a move. Cuckoo happened.

Page 22: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – eircomspiders.ie

The right team was the key. Still is.

Page 23: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – centrikid.com

No such thing. . .

Page 24: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – eventmarketerpro.com

SO much to it. That’s why I love it.

Page 25: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – thinkingfutures.net

Event Management Planning

Page 26: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – hoabrief.com

Statutory meetings

Page 27: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – man who designed our arch

Creating new products

Page 28: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – greatleadersserve.org

Site meetings. Not like this.

Page 29: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – philmckinney.com

Creative brainstorming for clients

Page 30: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – estheryarrington.com

Chasing payments. HEADWRECKING!!!!!

Page 31: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – umass.edu

Networking. Business development.

Page 32: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – eurocontrol.int

Post Event Reports

Page 33: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – clipartbest.com

It never stops. That’s a good thing.

Page 34: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – virginmedia.com

I do. Honestly.

Page 35: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – it’s mine

Personal blog

Page 36: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – continuityassured.co.uk

Think about it

Page 37: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – AOIFE Year in Review 2013

Our only Cuckoo ad to date

Page 38: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – dogoodwell.org

So what works then?

Page 39: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – clubpenguinsaraapril.com

Conversations. Conversations work.

Page 40: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – virginmedia.com

SM allows for better & easier conversations

Page 41: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – workwithchristy.com

BUT it’s only 1 part of a conversational jigsaw

Page 42: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – dexmedia.com

Here’s what we’re doing

Page 43: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – designweblouisville.com

Email marketing is still big

Page 44: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – designweblouisville.com

Website is key

Page 45: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – eircomspiders.ie

eircom Spiders Award for cuckoo.ie

Page 46: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – my phone

Web Award for cuckoo.ie

Page 47: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – eircomspiders.ie

Why we won the eircom Spider

‘The recipient of the 2013 eircom Spider for Professional Services award has presented a very modern and useful site.

Users enjoy seamless browsing and it just oozes their business personality.’

Page 48: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – giocovision.ro

The dark arts of SEO. . .

Page 49: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

That’s what SEO does

Page 50: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – adjuice.co.uk

Blogging helps a lot

Page 51: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

It’s about positioning

MarkBreen.ie has 154 blog posts

Cuckoo.ie has 89 blog posts

MOST aren’t shite, either

mailto:www.markbreen.ie/blog
mailto:www.cuckoo.ie/blog
Page 52: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – wordpress.com

Advertising & marketing. Why do we do it?

Page 53: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – Twitter

#CuckooClaus

Page 54: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – cuckoo.ie

Competitions work

Page 55: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – virginmedia.com

Spot the problems

Page 56: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – cuckoo.ie

Social media interaction

Page 57: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – virginmedia.com

Content marketing. Give good stuff away for free.

Page 58: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – me

Some people have a Twitter problem. . .

Page 59: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – halfelf.org

Does it actually work?

Page 60: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – empowernetwork.com

Works for us

Page 61: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Image credit – dexmedia.com

You don’t ask, you don’t get

Page 62: Cuckoo and I - IT Tallaght Advertising & Marketing - 28/04/14

Cuckoo Events | P: 01 640 1575 | M: 086 823 3377 | E: [email protected] T: @CuckooEvents | FB: /CuckooEvents | #WatchTheBirdie

Mark BreenP: 01 6401575M: 086 823 3377E: [email protected]


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