culinary curiosities: searching for lost cookbooks late nineteenth and early twentieth century...
TRANSCRIPT
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Culinary Curiosities:Searching For Lost Cookbooks
Late Nineteenth and
Early Twentieth Century
Cookbooks
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Advertising in America:
Advertising played an important role in changing the American consumer’s way of thinking about food products.
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Why use cookbooks to advertise?
1. Messages in magazine advertisements were reinforced by cookbooks.
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2. Brand names were imprinted in the mind of the consumer by cookbooks:- Jell-O- Frigidaire- Gold Medal- Carnation- Wesson Oil
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3. Tips for things beyond cookery were offered by cookbooks:- Meal planning- Etiquette- Table Décor- Nutrition- Household hints
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Cookbook Themes:Health and Product Purity
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Nutrition and Food Products
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Fancy Food and Entertaining Ideas
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Appliances / Cookware
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Economy and Conservation
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Distribution of Cookbooks:
-Free or modest cost -Large quantities shipped
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Early Booklets Design:
Printed in black & white with no illustrations or illustration only on cover
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Later Booklets Design:
Printed in color with more pictures
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1877 1929
Presentation developed as part of the Adventure of the American Mind project funded through the Library of Congress. Original documents come form the American Memory Collection of the Library of Congress.