Driving Sales through Inbound PR and Marketing

armentdietrich.com Gini Dietrich, CEO, Arment Dietrich, Inc. spinsucks.com

A Refresher

Photo Credit: kevindooley

Global Internet Users

124 Trillion The number

of emails sent on the Internet in 2011

One Billion Active Facebook Users

Source: Tech Herald

158 Million

The number of blogs on the Internet

73 Billion+ Tweets Sent on Twitter In 2011

More than 3 Billion Videos Are Streamed Every Day

144 Million LinkedIn Users

11 Million Pinterest Users

It fundamentally changes the way we communicate

By the Numbers

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Blogging and B2C and B2B Leads

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

# Blog Articles By Leads Generated

Facebook Fan Pages Let Businesses Interact with Customers and Prospects

Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

Social Media Can Drive Leads and Customers

Photo Credit: PhotoDu.de

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media Is for Leads and Sales

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media Is for B2B and B2C

Social Media Enables Contextual Calls-To-Action

CaseStudies

• 1,535 monthly visitors in June 2011• President of trade organization• Development of social network for industry

• Generated $1.2MM in revenue• Search engine optimization• Blogs• LinkedIn• Individual topics and keywords• 11 topics/expertise• Organic SEO• Backlinks• Specific landing pages

• Strategy• Produce content with keywords• Create SEO campaign• Develop social platforms• Track leads • Results

• Reduced advertising costs by 70 percent• Increased website traffic by 300 percent• Organic leads increased by 400 percent

GettingStarted

Listen

Listen

Listen

Assess

Assess

Assess

Engage

Engage

Engage

Measure

Tracking Leads

Measure

Tracking Leads

Measure

Improve

Gini Dietrich gdietrich@armentdietrich.comwww.armentdietrich.comwww.spinsucks.com www.spinsucks

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