Cultivating Connection with Social Media

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Post on 09-May-2015

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Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com and Homes.com, as she shares ways social media can be used to: - Plant seeds of valuable information across your social channels - Water your prospects and watch them grow into lasting business relationships - Cultivate connections to broaden your network online

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<ul><li>1.Cultivating Connection with Social Media Ansley Sudderth Social Media Training &amp; Communications Coordinator </li></ul> <p>2. Join the conversation! Use #RESocialChat for the chance to win $20! 3. Plant the Seed Water Your Leads Grow Engagement Tend to Your Garden #RESocialChat Valuable Links Q&amp;A Agenda 4. Plant the Seed 5. Psychology in Social Media 6. Plant the Seed 7. Plant the Seed Offer a solution, share information, provide support, THEN ask for business. -Gary Vaynerchuk 8. Plant the Seed 9. Plant the Seed. Wait. Reap the Reward $2 million in sales all because of useful information! 10. Plant the Seed Share informative articles for the client you want! 11. Plant the Seed Share tips to keep residents informed! 12. IfYou Build It,They Will Come Or will they?.... 13. Less Tell, More Show 14. Water Your Leads 15. 30-60-90 Day Plan - 30 days: Reach out to prospects via email and include links to your social channels in the email signature. - 60 days: Send new clients or residents a hand-written letter. Offer assistance should it be needed. - 90 days: Ask new clients or residents to leave a review of you or your community on Yelp, Google+, Yahoo! Local or Bing Local. 16. Connect with Your Leads Text-a-Resident/Text-a-Prospect 17. Grow Engagement 18. Facebook 19. Grow Engagement with Facebook 20. Grow Engagement with Facebook 21. Pinterest 22. Growing Engagement with Pinterest People will jump behind a cause before they support a brand. 23. Instagram 24. Growing Engagement with Instagram: Self Improvement 25. Growing Engagement with Instagram Brand Love Social Responsibility Popular Holidays Milestones 26. Growing Engagement with Instagram Contact Info Inventory Updates Industry Humor Industry Terms and Education 27. Tend to Your Garden 28. Tend toYour Garden and Grow Your Network! Always make room for prospects, but make the loyal resident/client base a priority. Become the expert in your LOCAL market; youll connect on a more intimate level, creating more intimate ties. Share, support, solvethen ASK for business! 29. ItsAll about the Connection 30. #RESocialChat Valuable Links 31. Valuable Links How a Fiberglass Pool Co. Made $2 Million with Useful Content http://heidicohen.com/blog-post-generated-2-million-sales/ Connect by Giving Your Brand a Human Touch http://yoursolutions.forrent.com/property-managers- owners/giving-communitys-brand-human-touch Breathe. Stretch. Namaste: How to Start a Yoga Club at Your Community http://yoursolutions.forrent.com/property-managers- owners/breathe-stretch-namaste-start-yoga-club-community 32. Sources https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQimEwjmD- EdpUMRg0OjMf4bOKKWf4U7U9i9_8FmdQwGFrgohI1 http://toddhedberg.files.wordpress.com/2013/04/quote_on-emotional-connection-in- branding_k2md-brand-consulting_albuquerque-nm-1.png http://whatjathinks.files.wordpress.com/2012/02/social-media-phrenology.jpg http://media-cache-ec0.pinimg.com/236x/52/cf/51/52cf51d279dfd3fd1b5eb4dd7ecc4c82.jpg http://www.flower-seeds.net/wp-content/uploads/2012/12/147512291.jpg http://summit.nativeadvertising.com/nyc13/img/faces/gary_vaynerchuk_large.png http://jdblogger.com/wp-content/uploads/2013/07/iStock_000021858605XSmall.jpg http://cdn.technoratimedia.com/wp-content/uploads/2013/10/Baer_0326-1.jpg http://www.brittanyberger.com/wp-content/uploads/2013/08/youtility-quote.jpg.jpg http://www.onpage1.co.nz/wp-content/uploads/2013/04/RiverPoolsLogo-resized-600.png http://www.the90dayactionplan.com/img/dates.png http://info.tommypennington.com/Portals/203633/images/11-7- 13_downsizing_home_empty_nesters_a.jpg http://deetsblog.com/wp-content/uploads/2013/06/5_Tips_For_First_Time_Home_Buyers1.png http://www.centsationalgirl.com/wp-content/uploads/2013/03/solutions-for-renters-in-the-kitchen.jpg http://sellmoresimply.com/wp-content/uploads/2014/02/build-it-and-they-will-come.gif http://www.newincite.com/wp-content/uploads/2013/02/Know-Like-Trust-white1.png http://3.bp.blogspot.com/- 0Q6rG8GkYaE/UmrXU8lkyZI/AAAAAAAAAys/vmcVOo2F7Rs/s1600/TRUEBrandCompass.png http://www.jatxt.com/wp-content/uploads/2012/10/text-message-marketing-green.jpg </p>