cultivating connection with social media
DESCRIPTION
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, as she shares ways social media can be used to: - Plant seeds of valuable information across your social channels - Water your prospects and watch them grow into lasting business relationships - Cultivate connections to broaden your network onlineTRANSCRIPT
Cultivating Connection with
Social MediaAnsley Sudderth
Social Media Training & Communications
Coordinator
Join the conversation!
Use #RESocialChat
for the chance to win $20!
• Plant the Seed
• Water Your Leads
• Grow Engagement
• Tend to Your Garden
• #RESocialChat Valuable Links
• Q&A
Agenda
Plant the Seed
Psychology in Social Media
Plant the Seed
Plant the Seed
“Offer a solution, share information, provide support, THEN ask for business.”
-Gary Vaynerchuk
Plant the Seed
Plant the Seed. Wait. Reap the Reward
$2 million in sales all because of useful information!
Plant the Seed
Share informative articles for the client you want!
Plant the Seed
Share tips to keep residents informed!
If You Build It, They Will Come
Or will they?....
Less Tell, More Show
Water Your Leads
30-60-90 Day Plan
- 30 days: Reach out to prospects via email and include links to your social channels in the email signature.
- 60 days: Send new clients or residents a hand-written letter. Offer assistance should it be needed.
- 90 days: Ask new clients or residents to leave a review of you or your community on Yelp, Google+, Yahoo! Local or Bing Local.
Connect with Your Leads
Text-a-Resident/Text-a-Prospect
Grow Engagement
Grow Engagement with Facebook
Grow Engagement with Facebook
Growing Engagement with PinterestPeople will
jump behind a
cause before they
supporta brand.
Growing Engagement with Instagram:
Self Improvement
Growing Engagement with Instagram
Brand Love
Social Responsibility
Popular Holidays
Milestones
Growing Engagement with Instagram
Contact Info
Inventory Updates
Industry Humor
Industry Terms and Education
Tend to Your Garden
Tend to Your Garden and Grow Your Network!
• Always make room for prospects, but make the loyal resident/client base a priority.
• Become the expert in your LOCAL market; you’ll connect on a more intimate level, creating more intimate ties.
• Share, support, solve…then ASK for business!
It’s All about the Connection
#RESocialChat Valuable Links
Valuable Links
• How a Fiberglass Pool Co. Made $2 Million with Useful Content
• http://heidicohen.com/blog-post-generated-2-million-sales/
• Connect by Giving Your Brand a Human Touch
• http://yoursolutions.forrent.com/property-managers-owners/giving-communitys-brand-human-touch
• Breathe. Stretch. Namaste: How to Start a Yoga Club at Your Community
• http://yoursolutions.forrent.com/property-managers-owners/breathe-stretch-namaste-start-yoga-club-community
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