Cultivation Message

Session 3.2A. Information Exchange in Horticultural Supply Chains

Greenport Digital Community Jacco Vooijs

External Affairs at Growers Cooperation FresQ

Food Safety at association Dutch Produce Association (DPA)

Chair Food Safety Committee of International Federation for Produce Standards (IFPS)

AGENDA Introduction associations & companies

Food Safety

Customer demands

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What’s next?

Questions

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ASSOCIATION: FRUG I COM

Based on International standards within

UN/CEFACT

PARTNERS FOUNDERS

ASSOCIATION: DUTCH PRODUCE ASSOCIATION (DPA)

Dutch association for marketing organisations in Fresh Produce (F/V/M) founded in 1997 Aim of representing the non commercial interests at (inter)national level Member 85% Producer Organisations (12) Important dossiers are: Food Safety, CAP, trade policy, CMO F&V, fytosanitary measures, cisgenesis, food miles, quality matters and promotion

ASSOCIATION: DUTCH PRODUCE ASSOCIATION (DPA)

Fossa Eugenia

FresQ

Fruitmasters

Funghi

Komosa

Nautilus

Sun Quality

The Greenery

Van Nature

Veiling Zaltbommel

ZON Fruit & Vegetables

Veiling Zuid Limburg

CO-OPERATIVE PRODUCER GROUP FRESQ

155 members

240 locations

Over 1.400 hectares of production in horticulture

55% tomatoes

40% peppers

5% aubergine, cucumbers

Turnover 2011 € 445 mio (79 members)

130 145 192

215

268 317

347 393 407

480 445

0

100

200

300

400

500

600

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

ASSOCIATION: INTERNATIONAL FEDERATION FOR PRODUCE STANDARDS (IFPS)

Int. collaboration Fresh Produce Industry on:

o Food Safety

o Product Identification and

o Chain Information Management

is essential to ensure a good balance between

standards in place needed to achieve consumer

satisfaction and business effectiveness.

The chain of perishable products takes the lead in:

discussion, development and innovation of Fresh Produce Standards.

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Food safety analyses on microbiological and

residu of PPP (1000 analysis annual)

Tracking and tracing one step back one step

foreward (4 hours)

Food Safety certificate (GlobalG.A.P. and QS)

Knowledge about Food Safety issues on grower

level

FOOD SAFETY

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Residue testing o All growers (every month)

o 1/3 of the MRL

o Maximum of 4 or 5 chemicals

Microbiological testing o All growers (3 times)

o Zero tollerance

Transparancy

Information on demand o Fax

o Email

o Different demands

CUSTOMER DEMAND

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DEVELOPING PROCESS

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TIME TABLE

o Business Requirements Analysis (BRAD) 02 - 11/2009

o Functional/technical concept 11 - 12/2009

o Pilot version available 01/2010

o Pilot 1: Grower Royal Fruitmasters Group 02 - 06/2010

o Pilot 2: Point of sale Dutch retailer starts autumn 2012

o Publication traders & retailers

o Depends on partnerships

WHAT’S NEXT?

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FOLLOWING STEPS

o Search for pilot partners in trade & retail

o Connection with other standards in the future:

eDaplos, AgroXML & LEIDRAAD (Min. E,L and I)

o How to co-operate with GlobalG.A.P (for discussion

at the end of GlobalG.A.P. Presentation)

o Other suggestions

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THANKS FOR YOUR ATTENTION

QUESTIONS?

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GROWER- & PACKER- & TRADER-ID

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AUTO-IDENTIFICATION

BARCODE & DATABAR,

EPC

PRODUCT

GTIN

LOCATION

GLN

TRANSPORT ITEMS

SSCC

LABELS

GS1 Palletlabel / Fustlabel

INFORMATION EXCHANGE

Transactional data:

GS1 eCom

ORDER, DESADV, INVOICE

Master data:

GS1 GDSN

PRODUCT- & BATCH-ID ON LABEL

STANDARDS