cultr-intro copy

E V E N T S C O N N E C T C O M M U N I T I E S A N D F R I E N D S

©2016 KWAD - Not for Distribution - Strictly Confidential

CUltr

Community Driven Events

Find Events Near You

NowLater

This WeekendEven Next Week

And Create Your Own:Public

Or Private



W H AT M A K E S C U LT R D I F F E R E N T ?

• Than Facebook Events… Facebook Events is designed and used primarily to support private events just for your “friends” – the “public” events found on Facebook are typically large corporate sponsored events

• Than eVite…eVite is a great way to invite friends to a one-time party - but it’s a horrible way to get together for coffee or see what’s happening in your community

• Than Meet Up…Meet Up is a great tool for people that want to belong to a club or find club-type events - but it’s recommendations fail to deliver customized events just for you


S O … W H AT K I N D S O F E V E N T S A R E O N C U LT R ?

• Community Driven EventsThese are events driven by LOCAL groups - they could be park clean-ups, art festivals, first fridays, faith-based events, really anything!

• Business Driven EventsLike daily specials, featured artists, book signings, or any other promotion that a community might be interested in!

• Personal EventsPublic and open to anyone, or private and just for your friends – personal events might include pick-up games, BBQs, coffee with friends, or going for a run!


A N D … W H AT K I N D S O F C O M M U N I T I E S A R E O N C U LT R ?

• RegionsTourist towns to isolated communities to large urban centers

• Interest GroupsBlack Lives Matter to LGBTQ, Gamers to Sports Enthusiasts, Parent Groups to Singles

• Clubs & Organizations Lions to Elks, any Faith-Based community, biking, hiking clubs and more

• Friends Host a party, gather for coffee, head out kayaking, anything you want to do with friends

H O W D O I S TA R T ?

1) Identify Community Event Owners - Event Managers, Organization and Club Leaders, Business

Managers

- Train them on adding Events

- Train them on sharing Events

2) Activate the Community Influencers - Identify key influencers in a community - people who are

organizing or attending events a lot

- Train them on finding Events

- Train them on sharing Events

3) Spread the Word - Encourage users to invite friends

- Share Events to Social Media

- Reference CUltr on websites, in blogs on social media, in flyers


W H Y A R E W E D O I N G T H I S ?

• Social Media Just Isn’t SocialSharing what you’re thinking / doing / feeling / proud of with friends is not the same as Socializing

• People Feel IsolatedBecause of Social Media and other digital tools, we’re more isolated physically then ever - this just isn’t healthy for communities

• Hard To Find Your “Gig” The internet is crowded, the app marketplace is crowded, but it is still difficult to find people and events to connect with - we want to make that easier!


T H A N K Y O U C O N TA C T: C H R I S H A R M O N 5 1 0 - 5 8 9 - 6 3 4 0 C H R I S @ K I L L E R W E B A P P D U D E . C O M

mailto:[email protected]

cultr-intro copy

Documents