cultural and marketing landscape

5
The Cultural & Marke.ng Landscape

Upload: janetpines

Post on 25-Jan-2017

45 views

Category:

Documents


0 download

TRANSCRIPT

The  Cultural  &  Marke.ng  Landscape  

Humanity v. Machine

Whole-­‐ness  v.  Fragmenta.on  

Major  Forces  Challenging  Brands  &  Their  Customers  

Empowering  Fulfilled  Self  

Stuff   PreGy  Pieces  

Humanity  Machine  

Fragmenta.on  

Whole-­‐ness  

Vs.  

             

 The  Light  

                             

             

The  Hard  Side                              

             

The  Dark  Side  

Empowered  Fulfilled  Self  

Stuff   Incomplete  

Helping  People,  Brands  &  Organiza.ons  Find  the  Light  

Humanity  Machine  

Fragmenta.on  

Whole-­‐ness  

Vs.