culturalthe connection between

cultures, cults and cultbrands

CADENCES

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culturesare rooted in the human experience

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culturecome from the word cult. both stem from the Latin word: colere

in fact,

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cultsare amoral. they are simply a symphony of people devoted to a common set of beliefs and experiences

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in fact—the world’s most powerful brands are cults.

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cults possess power because they fulfill our

instinctual need for:

meaningbelonging

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5 cult

compo-nents

of a

THE

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VALUESwhat do we believe?

1

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ANTAGONISTwhat do we push against?

2

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LEXICONwhat words do we use?

3

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RITUALSwhat do we do?

4

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ICONSwhat are our symbols?

5

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studies3caseof brands that have cultivated a cult

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focusgood design

simplicity

the values

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the lexiconisn’t this amazing?

oh, one more thingios7

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the antagonist

the establishmentmicrosoftsamsung

the antagonist

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the iconsapple computer

ipodiphone

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the ritualunboxing

watching the keynotewaiting in line

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simplicity

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the valuesfreedom

anti-establishment rebelliousness

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the lexiconHOG

hangaroundold lady

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the antagonistcorporate america

mediocritythe man

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the icons

vintage bikesleather jacket

HD WLA Army

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the ritualbike riding

bar hoppingsturgis

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frugalitygood design

simplicity

the values

the valuesfix it yourself

frugality good design

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the lexiconvisual dialogueswedish names

small spaces

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the antagonistantique furniture

antique loverstraditionalism

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the ritualeating meatballs

dreamingstrolling

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(cult)ure

values

antagonist

lexicon

rituals

icons

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