Cultural Geography – Global Marketing of Products

Except as noted, all photos by Dale LightfootDale Lightfoot's Cultural LandscapesFrom Around The World Oklahoma State UniversityGeography Department

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Commercial Globalization

• A ubiquitous element of popular culture is the global soft drink and fast food industries. Originating in North America, these popular products are now a part of daily life for billions of people throughout the world. See if you can recognize these popular icons and logos. Today, you will also see the logos of Sony, Toyota, Honda, etc. around the world.

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South Korea

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South Korea (reverse

side)

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Egypt

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Mexico

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Mexico (reverse

side)

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Guatemala

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U.S.A.

• The World of Coca-Cola Museum in Atlanta, Georgia. This city is the international headquarters of Coca-Cola.

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Guatemala

• Don't drink water, drink Coca-Cola...a sensation without equal; Santiago Atitlan, Guatemala.

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Israel

• Hebrew Coca-Cola, Eilat, Israel.

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El Salvador

• Coca-Cola is it! in Santa Ana, El Salvador

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Peru

• Coca-Cola more and more, east of Lima, Peru

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Macao (China)

• Coca-Cola in the former Portuguese colony of Macao (southeast coast of China).

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France

• "Buvez Coca-Cola," Toulouse, France.

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Portugal

• Coca-Cola-clad city trolley, Lisbon, Portugal.

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Morocco

• Delivery vehicle with a familiar advertisement, Fez, Morocco.

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Georgia (former USSR)

• Cola-Cola in Tblisi, Georgia. Note the unique Georgian script for a language unrelated to any other language family in the world.

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Germany• Its "Always Coca-Cola" (on the back of a small vehicle) near the Reichstag Building in Berlin, Germany.

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Commonwealth of the Northern Marianas Islands

• Big Coca-Cola bottle, Saipan, Commonwealth of the Northern Marianas Islands.

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Armenia

• Coca-Cola poster in Armenia (photo by Shannon O' Lear).

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Nepal

• Coca-Cola in Kathmandu, Nepal.

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Nepal

• Buddhist motifs and Coca-Cola, Swayambunath Temple, Nepal.

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Russia

• "neNTe Cola-Cola", in Moscow, Russia.

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Jordan

• Coke and Pepsi face off by the giant Bedouin coffee pot -- traditional symbol of Arab hospitality (Amman, Jordan).

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Thailand

• Coke and Pepsi compete for market share in Bangkok, Thailand.

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Morocco

• Global cola wars, Rabat, Morocco.

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China

• The logo is familiar, even if the script is not; Pepsi advertisement in Guangzhou, China.

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Morocco

• Pepsi truck, Tangier, Morocco.

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Algeria

• Pepsi cola, Constantine, Algeria.

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India

• Pepsi and Mountain Dew in the holy city of Varanasi, India.

Note on Cultural Globalization: Today, jeans are worn all over the world.

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Russia

• Mountain Dew -- not commonly seen outside the USA -- in Moscow.

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Portugal

• 7-UP in the Algarve region of southern Portugal.

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Iraq

• Pepsi, 7Up and Orange Crush on a wall in Baghdad, Iraq.

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Syria

• Orange crush, Aleppo, Syria. Syria remains one of the few countries in the world in which neither Coca-Cola nor Pepsi are sold (though they do have Crush, RC, and generic colas).

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Nepal

• Fanta in Kathmandu, Nepal.

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Turkey

• Royal Crown Cola, Gaziantep, Turkey.

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Panama

• A rare Dr. Pepper sign on a bus stop south of Colon, Panama. Dr. Pepper, for many years a regional brand common only to its place of origin (Waco, TX and surrounding areas of Texas and Oklahoma) became a national brand in the US, before going international with Cadbury-Schwepps in England. It is still rare outside of North America and Western Europe.

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Peru

• "Inca Cola...the national flavor," near Huancayo, Peru. This is clearly a local product, named after the dominant indigenous group of this Andes Mountain region; though, oddly enough, it is not a cola but more like a creme soda.

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Hong Kong (China)

• "McDonald's...around the world and around the corner." It certainly is both! (Hong Kong)

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Germany

• "...mmmhhhh McDonald's" (Germany)

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Spain

• McDonald's in Madrid, Spain; where else can you get a McChico?

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Russia

• Golden arches in central Moscow, Russia.

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Azerbaijan

• A new McDonald's in the rapidly developing city of  Baku, Azerbaijan.

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Georgia

• "McDonald's" in Georgian script, Tblisi, Georgia.

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Canada

• McDonald's in St. Stephen, New Brunswick, Canada (note the red maple leaf--a Canadian icon--added to the company logo).

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Costa Rica

• A giant Ronald McDonald in San Jose, Costa Rica.

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Greece

• It may be Greek to you, but it's still McDonald's (Athens, Greece).

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Cyprus

• McDonald's is "Island-wide" in Cyprus.

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Israel

• McDonald's in a shopping mall in Eilat, Israel.

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Belfast, Northern Ireland.

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Jordan

• The golden arches (with BK and KFC) in Amman, Jordan.

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Cyprus

• You can get a "Greek Mac" gyro sandwich-style, in Cyprus.

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India

• McDonald's in India offers a McCurry Pan, along with other offerings for the local palate, including the Chicken Maharaja and other non-beef burger items (Delhi).

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Qatar

• You can get McArabia meal "dressed in Arabic flatbread" in Doha, Qatar.

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Canada

• ...Only in lobster country! (Nova Scotia, Canada).

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Mississippi

• The Elvis McDonald's in Tupelo, Mississippi (birthplace of Elvis Presley).

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Oklahoma

• The "world's largest" McDonald's (is it still true?) spans a four-lane divided highway (Interstate 44) near Vinita, Oklahoma.

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Syria

• The "Mid-Mac" in Aleppo, Syria has borrowed the popular golden arches icon to attract business.

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Mexico

• The "McTaco" in Ensenada, Mexico is capitalizing on the success of the McDonald's golden arches symbol.

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Algeria• It's the

McDonald's Cafeteria Pizzeria! And not even a real McDonald's at all, though they also offer hamburgers to better blend in with the expected cuisine (Algeria).

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Algeria

• Another McDonald's knock-off: golden arches at the "Big Mac" hamburger restaurant (Algeria).

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Jordan

• Burger King in Amman, Jordan.

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South Korea

• Wendy's Hamburgers, Seoul, South Korea.

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Israel

• Subway sandwich shop, Jerusalem.

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South Korea

• A plastic Colonel Sanders waits to greet visitors to the Kentucky Fried Chicken (KFC) in Seoul, South Korea.

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The Netherlands

• KFC chicken is "Smikkelsmullend Lekker" in The Netherlands (Amsterdam).

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Egypt

• Colonel Sanders at the pyramids of Giza (Egypt).

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Canada

• Poulet frit a la Kentucky, Lauzon, Quebec.

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Yemen• The "KENTKI" fried

chicken place in Sana'a, Yemen. This used to be a true Kentucky Fried Chicken (KFC) restaurant prior to a 1990 civil war in Yemen. The KFC pulled down Col. Sanders after changing owners but was already, by then, known to locals as the Kentucky. Thus, the (poorly transliterated) name stuck.

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Jordan

• Pizza Hut, Aqaba, Jordan.

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Spain• Pizza Hut and

delivery scooters, Sevilla, Spain. The small motorscooters make very practical delivery vehicles for navigating the narrow streets and alleys of the old city.

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Israel

• Pizza Hut (in Hebrew), Tel Aviv, Israel.

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Egypt

• Pizza Hut (in Arabic), Cairo, Egypt.

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Switzerland

• Pizza Hut in Bern Switzerland.

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United Kingdom

• Pizza Hut in York, England.

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Syria

• Generic "Pizza House" designed to look like a Pizza Hut, Aleppo, Syria.

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Hong Kong (China)• "7 Eleven...your neighbourhood store." Perhaps it looks like your neighborhood store, but unless you live in Kowloon, Hong Kong this one is not in your neighborhood.

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United Arab Emirates

• 7-Eleven in Dubai, United Arab Emirates.

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China

• The "7 Seventy One"; another knock-off of a popular franchise logo (Macao, China).

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China

• Hard Rock Cafe, Yangshuo, China. This small eatery is not associated with the popular cafe chain, but the logo, recognizable around the world, has been "borrowed" by a local entrepreneur in order to attract tourist business.