Cultural sharing session

Patrizia Richle, ZeVa – Hong Kong

Today’s schedule - 今天的日程安排Aim of the cultural sharing sessionGet to know each other Brand AmbassadorIntroduction to the German cultureBasic GermanYou and the Chinese cultureGroup picture

Aim of this cultural session - 目的Get to know each other Become a brand ambassadorFreshen up your knowledge about Germany, its culture etc.Introduction to “Western” values“Teach” me/us the Chinese values

Who am I?

Who are you?

Your name, office and current positionsDescribe yourself in one wordWhat do you know about Germany?

Brand ambassadors - 品牌代言人What is a brand ambassador?Why do we need brand ambassadors?How can you be a good brand ambassador?

Brand ambassadors - 品牌代言人What is a brand ambassador? Person that represents and talks about the company in a positive way, preferably in front of a lot of potential customers.

WE, all of us!

Examples: negative and positiveWhy do we need brand ambassadors?Product gets a faceHow can you become a good brand ambassador?

Introduction to German culture - 德国文化Germany in a nutshellGermany in your daily life Food and drinksTraditions, customsFamous GermansGerman design, brands Values

PunctualityOrganizationKnigge

Germany in a nutshell - 德国 Federal Republic of GermanyCapital: BerlinAdministrative division: 16 LänderPopulation: ~ 80 Mio.Head of government: Chancellor Angela Merkel

Largest economy and second most populous country in Europe

Iron, steel, coal, cement, chemicals,automobiles etc.

Germany in our daily lives

Typical German food - 食物

Maultaschen - dumplings

Currywurst – Sausage with curry ketchup and fries

Wurst/ Würste - Sausages

Haxen mit Knödel

German drinks - 饮料 Beer

Czech Republic: drink the mostGermany:3rd , most brands China: produces the most, Tsingtao most valuable beer brand in the world

Schorle – Spritzers : Juice or wineRadler – Shandy: beer with sprite or water

Traditions and customs习俗

• Oktoberfest – Beerfest• 6 Mio. visitors from all around

the world

• Fasching – Carnival – Fasnacht• Origin: pre-lent celebration (40 days)• 5th season

Famous German brands and designs - 品牌

Famous German brands and designs - 品牌

Famous Germans

• Albert Einstein• Karl Lagerfeld• Karl Marx

• German soccer team

Jugendstil – Art Nouveau

mid- 1890’s until 1st decade of 20th century

Architecture, literature, painting, furnitureArt & Life

FunctionalityVienna – Munich - Darmstadt

Darmstadt • Bundesland Hessen• 150’000 people• “City of Science”• Former capital of Grand Duchy of Hessen.• Ernst Ludwig and the Künstlerkolonie

(colony of arts)• “Mein Hessenland blühe und in ihm die

Kunst” (My Hesse should flourish, and the art in Hesse too)• Peter Behrens, Paul Bürck, Rudolf Bosselts,

Hans Christiansen, Ludwig Habich, Patriz Huber and Joseph Maria Olbrich

Bauhaus – art through craft – art to industry• Art school founded in Weimar • Vision: fusion of art and crafts• Most influential current in modern design, architecture

etc.• Good design that could be mass-produced

German values

Punctuality: be on time!Organized and tidy Knigge: guide to behavior, politeness and etiquette Greeting, “thank you”, “please”, farewell Introduce yourself (name and position), especially when you ask for a favorExamples (role play):

Greeting, exchange of business cards, name

Greeting friends (kissing) sneezing – apologize

Break Finished More, please

Basic German

• The essentials

Guten Morgen – Good MorningGuten Tag – Hello (Good day)Guten Abend – Good EveningDanke – Thank you!Bitte – please, you are welcomeAuf Wiedersehen – See you againTschüss/ Tschau – Bye byeBis bald – See you soonBis morgen – See you tomorrow

• Introduction

Wie geht es dir/ Ihnen? – How are you?Mir geht es gut, danke – I am fine, thank youKann ich Ihnen helfen? – May I help you?Entschuldigung – SorryEntschuldigen Sie – Excuse meSprechen Sie English? – Do you speak English?Sprechen Sie Chinesisch? – Do you speak Chinese?• At dinner/ lunchGuten Appetit. – Enjoy your meal.Danke, gleichfalls – Thank you, you too.Prost. – Cheers.

Chinese culture

• Do’s and Don'ts?• Most important business customs?• Topics to talk about, topics not to talk about?

Group picture