cultural tourism : case of soomaa national park
TRANSCRIPT
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Aivar Ruukel
International Conference for Cultural Tourism“Smart destinations: requirements for cultural tourism”
Museum of the History of Riga and NavigationRIGA, 7th of November 2017
Cultural Tourism
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Martins Plume
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nature tourists?
cultural tourists?
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Soomaa National Park
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october 2017
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august 2016
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january 2017
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soomaa = purvu zeme
wilderness
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tourism as a tool
stories connect us to place
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sence of the place
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bogshoeing
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events
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the story of fifth season
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traditions
heritage
authenticity
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authenticity is about how people live today, not how they have lived in past
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experiences are co-created
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transformative travel
learn
rethink
understand
change
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local peoplecarriers of local cultural heritage
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gastronomy : one of the reasons to travel
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wild food
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experiencing culture through local cuisine
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your job as tourism marketer is to curate
other people stories
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memorable experiences involve not only taste, but all our sences
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paldies!