Culture as a Component of the Hospitality ProductWil Munsters and Daniela Freund de Klumbis

A Lecture on Political Economy of the Tourism Industry Carin Alejandria Enderun Colleges, Inc

Learning Outcomes Present the most important trends observed and

outline the major characteristics of cultural tourist behavior. Define the cultural tourism product and understand the relationship with the hospitality product. Compare the box hotel and the lifestyle hotel as hospitality products

Learning Outcomes Characterize the historic establishment and the

design hotel as examples of the lifestyle hotel product Identify the main threats and success issues with regard to the lifestyle hotel product.

Consumer Demand and Cultural Tourist Behavior The grey wave and historic sites

Whoopees The phenomenon of down-ageing The dinkies The post-modern tourist wants__________ Experience economy

Consumer Demand and Cultural Tourist Behavior Eatertainment

Localization vs globalization Question:

What is the demand of dinkies as opposed to grey wave and post-modern tourists?

THE RELATIONSHIP BETWEEN THE CULTURAL TOURISM PRODUCT AND THE HOSPITALITY PRODUCT

Cultural Tourism product The core product: Cultural attraction+ services

The additional product:

general tourist facilities and services transportation infrastructure 5As of tourism

Hospitality Product Is an essential component of the cultural tourism

product Core product: benefits provided by the hotel Facilitating product: aid usage of core product Supporting product: extra value Augmented product: atmosphere

The Cultural Tourism ProductTransaction infrastructure

Facilities and services

Cultural attraction

THE HOSPITALITY PRODUCT AS A CULTURAL TOURISM PRODUCT

Box Hotels vs Lifestyle hotels McDonaldization of the hotel industry

Boutique hotel Questions:

What management strategy did the lifestyle hotel owners used to benefit from the advantages of chains? What marketing strategy do box hotels use to encourage visitors to stay? What type of clients do box and lifestyle hotels cater to?

Lifestyle hotel products Historic establishment: The case of Chateau

Saint-Gerlach Questions: what is the demography of its tourists? What are the tourists motivations?

Chateau Saint-Gerlach

Lifestyle hotel products Design hotels

Questions:

what is the demography of its tourists? What are the tourists motivations?

Morgans Hotel

Morgans Hotel

Royalton

Royalton

Ian Schrager

The hotel as home away from home, the hotel as theater, "cheap chic", "lobby socializing", the indoor/outdoor lobby, the urban resort, and the urban spa.

The Hotel, Luzern

The Hotel, Luzern

Jean Nouvel

The Park Chennai, India

The Park Chennai, India

The Side Hotel, Hamburg

Matheo Thun

Sorat Group of Hotels

Hotel Omm, Barcelona

Bulgari hotels

Future of Lifestyle hotel product Glocalization as espoused by box hotels

Local culture as component of hospitality product Satisfaction of the post-modern tourist: inimitable

individuality and fully balanced hospitality experience One-to-one marketing Quality of staff Experiential programmes Co-branding Internet promotions