Culture code 

•As the key to understanding the type of culture, unique cultural features encoded in some form of information to identify a culture

•Cultural code defines a set of images that are associated with a particular set of stereotypes in our minds. This is sort of cultural unconscious, which is hidden even from our own understanding, but is also seen in our actions

•Cultural code of a nation helps to understand the behavioral responses of its inhabitants, as the cultural code of a corporation it self on the related to their executives and work force as well

Culture Code

There are three kinds of global cultural codes:

•Preliterate (traditional)

•Literary

•Screenful (the amount of information visible at one time on a display – Merrian Webster Dic.)

Each type contains basic cultural code, opened to self-generation of new, secondary cultural codes

•CREATIVITY FOR INNOVATIVE FORMS OF COMPETITIVENESS

•INTEGRITY, HONESTY AND TRANSPARENCY

•COMMITMENT TO SUSTAINABILITY (LONG-TERM VISION)

•CONFIDENCE THROUGH PERSONAL AND PROFESSIONAL CONSIDERATION

•SECURITY AND SUPPORT TO THOSE WITH WHOM WE INTERACT

•SITUATIONAL AWARENESS

Culture Code

•Act with transparency and respect to the agreements with the different publics with which the company interacts, promoting durable and reliable connections•Employing the highest standards of quality and service available, trying to satisfy our customers•Generate innovative forms of growth and development that add value to the company and its shareholders •Promote a reasoned statement supported by veracity of the information and facts•Provide a safe and healthy workplace that encourages initiative, creativity and continuous growth of human capital•Contribute to the integral development of the communities where we operate and society at large, while respecting their culture and customs•Establish a sustainable management of processes, based on the balance between economic, social and environmental dimensions•Comply with national laws and international conventions and integrating our value chain in this undertaking and promoting a sustainable and competitive business environment

Culture Code

•Kononenko B. The big Dictionary of Cultural Studies. Moscow, 2003 - ISBN 5-94538-390-2

•Culture and Cultural Studies: Glossary. Moscow, 2003. ISBN 5-88687-134-9

•Clotaire R. The Culture Code: An Ingenious Way to Understand Why People•Around the World Live and Buy as They Do. New York, 2006. ISBN 978-0-7679-2056-8

References