culture communication technology
DESCRIPTION
Why knowing about all kinds of culture is important if you're a technical communicatorTRANSCRIPT
CULTURE COMMUNICATION
TECHNOLOGYWHY KNOWING ABOUT ALL KINDS OF CULTURE IS
IMPORTANT IF YOU’RE A TECHNICAL COMMUNICATOR
RAY GALLONC U L T U R E C O M
Thursday, 17 January 2013
CULTUREWHAT LANGUAGE ARE WE SAYING IT IN?
HOW DO THEY REPRESENT KNOWLEDGE VISUALLY?
WHAT ABOUT THE PEOPLE WE WORK WITH?
WHERE ARE THEY FROM?
• NATIONAL CULTURES
• CORPORATE CULTUREUSER CENTERED DESIGN
Thursday, 17 January 2013
CULTUREWHAT LANGUAGE ARE WE SAYING IT IN?
HOW DO THEY REPRESENT KNOWLEDGE VISUALLY?
WHAT ABOUT THE PEOPLE WE WORK WITH?
WHERE ARE THEY FROM?
• NATIONAL CULTURES
• CORPORATE CULTURE
CONNECTIONS
USER CENTERED DESIGNThursday, 17 January 2013
SPLIT SCREEN
FRAGMENTED
HIERARCHICAL
MULTI-TASKING
THIS IS A 15TH CENTURY LANDSCAPE:
FROM “LES TRÈS RICHES HEURES DU DUC DE BERRY” BY THE FRÈRES LIMBOURG, CA. 1400
Thursday, 17 January 2013
“ALONGSIDE TERNE” BY HENRY GUMMERY, 1879
THIS IS A 19TH CENTURY LANDSCAPE:
COHERENT IMAGE
ATTEMPTING TO INTERPRET OR REPRODUCE REALITY
DOMINATED BY THE LEARNED GRAMMAR OF PERSPECTIVE
Thursday, 17 January 2013
WHICH BEST REPRESENTS OUR
CURRENT INFORMATION
ENVIRONMENT?
Thursday, 17 January 2013
Our
visual
repres
entation
of the w
orld (in West
ern
culture) is
completely d
ominated
by the R
enaissance
model.
Thursday, 17 January 2013
WITH ITS
-FOCUS
AND ITS FRAG
MEN
TATION,
IS MUCH CLOSER
MULTIPLEMULTIPLE
MULTIPLE
TO THE 15TH CENTURY IMAGE.
HIERARCHICAL
OUR INFORMATIONAL ENVIRONMENT...
Thursday, 17 January 2013
The First
Hypertext
Document?
The Talmud,
Hebrew
document
dating from the
4th Century
Thursday, 17 January 2013
Central Text - with contradictory content
Commentaries and controversies on the
Central Text
Rachi’s Commentary
“Complements” - Commentaries on the
Commentaries
References and links to external commentaries
and other Talmud passages
Rabenou Haenel’s Commentary
References to written authorities
Biblical References
First word of next page
After Georges Hansel, Professor Emeritus, Université de Rouen, France
Thursday, 17 January 2013
THERE ARE ABOUT 1.3 BILLION CHINESE SPEAKERS IN THE WORLD
CAN WE TRANSLATE WESTERN SOFTWARE TO CHINESE AND SAY WE’VE LOCALIZED IT?
THERE ARE 7
GROUPS OF DIALECTS
IN SPOKEN CHINESE
SPEAKERS OF O
NE
DIALECT M
OST
LIKELY CANNOT
UNDERSTAND
ANOTHER
THE WRITING SYSTEM IS COMMONLY UNDERSTOOD BY ALL...
...BUT THERE ARE
TWO CHARACTER
SETS: TRADITIONAL
SOURCE: HTTP://WWW.OMNIGLOT.COM/CHINESE/INDEX.HTM
AND SIMPLIFIED
USED IN TAIWAN AND BY DIASPORA POPULATIONS
USED IN PEOPLE’S REPUBLIC OF CHINA
IMAGES: WWW.ECHINACITIES.COM HTTP://ARTS.CULTURAL-CHINA.COM
CHINESE CHARACTERS ARE ALSO THE BASIS FOR OTHER ASIAN LANGUAGES’ WRITING AND ARE UNDERSTOOD WIDELY
Thursday, 17 January 2013
THERE ARE ABOUT 1.3 BILLION CHINESE SPEAKERS IN THE WORLDTHE CHINESE
HAVE NO
PHONETIC
WRITING SYSTEM
THIS HAS
IMPORTANT
COGNITIVE
CONSEQUENCES
= IDEOGRAM
Thursday, 17 January 2013
COGNITIVE CONSEQUENCES
IDEOGRAM
Thursday, 17 January 2013
COGNITIVE CONSEQUENCES
STARS AND STRIPES
PHONETIC
Thursday, 17 January 2013
THIS IS A VISUAL MATRIX
SO IS THISA CHINESE SPEAKER
WILL READ THEM
BOTH THE SAME
WAY!WHAT DOES THIS MEAN
FOR INTERFACE DESIGN?FOR USER GUIDANCE?
Thursday, 17 January 2013
CAN YOU GUESS WHY THIS
“PROFILE OF A SAUDI MAN” IS
CULTURALLY INACCURATE
AND INAPPROPRIATE?
YOU CAN SEE HIS NECK
BEWARE OF WHAT YOU BELIEVE ON THE INTERNET ALWAYS CHECK
WITH A NATIVE
Thursday, 17 January 2013
CORPORATE CULTURES
IMAGES: USACEPUBLICAFFAIRS' PHOTOSTREAM WWW.FREEFOTO.COM
ENGINEERING
TECHNICAL
IT HUMAN RESOURCES
MANAGEMENT
FINANCE
WOULD YOU TALK TO THEM THE SAME WAY?
WHY SHOULD
YOU WRITE FOR
THEM THE SAME
WAY?
Thursday, 17 January 2013
COMMUNICATION
WHAT ARE WE SAYING?
TO WHOM ARE WE SAYING IT?
HOW ARE WE SAYING IT?
CONTENT STRATEGY!
USER CENTERED DESIGNThursday, 17 January 2013
GIVE YOUR USERS CONFIDENCE
ENGINEERING
TECHNICAL
IT HUMAN RESOURCES
MANAGEMENT
FINANCE
ADDRESS THEM IN LANGUAGE
THEY’RE COMFORTABLE WITH
TELL THEM ABOUT WHAT
THEY’RE INTERESTED IN
Thursday, 17 January 2013
SUBTEXT
COMMUNICATIONS CHANNEL
INTERACTION
I YOU
IF I TELL YOU TO LOWER YOUR VOICE AND
YOU DO, THEN...
...I
HAVE INFLUENCE OVER YOU
IF I TELL YOU TO LOWER YOUR VOICE AND
YOU DON’T, AND I D
O NOTHING, THEN...
...Y
OU HAVE INFLUENCE OVER ME
POWER RELATIONSHIPS:
THE SAME TYPES
OF SUBTEXT EXIST
IF WE ARE
INTERACTIN
G WITH
SOFTWARE...
Thursday, 17 January 2013
SUBTEXT
COMMUNICATIONS CHANNEL
INTERACTION
I SOFTWARE
WHO IS THE EXPERT, THE USER OR THE
SOFTWARE?
...W
HAT DO I EXPECT FROM THE SOFTWARE?
WHAT AUTHORITY, AND W
HAT VOICE SHOULD
THE SOFTWARE USE, IN THAT CASE?
...W
HAT DOES THE SOFTWARE EXPECT
FROM ME AND IS IT REASONABLE?
POWER RELATIONSHIPS:
THE SAME TYPES
OF SUBTEXT EXIST
IF WE ARE
INTERACTIN
G WITH
SOFTWARE...
Thursday, 17 January 2013
WHERE DOES THE INTERFACE END AND THE USER GUIDANCE BEGIN?
ANY CONTENT STRATEGY FOR SOFTWARE MUST TAKE A HOLISTIC APPROACH:
CONTENT AND STYLE NEED TO BE COHERENT
IN RESONANCE WITH THE NATURE OF THE INFORMATION ITSELF
IN RESONANCE WITH THE USER WHO MUST INTERACT WITH IT
INTERACTIVITY NEEDS TO INCLUDE CERTAIN ASPECTS OF HUMAN COMMUNICATION
Thursday, 17 January 2013
INFORMATION SHARING
“KNOWLEDGE IS POWER” USED TO MEAN
THAT HOARDING INFORMATION GAVE
YOU INFLUENCE AND CONTROL:
AS THE EXPERT, EVERYONE WOULD
COME TO YOU.
AS THE KEEPER OF SACRED
KNOWLEDGE, YOU WOULD BE
INDISPENSABLE.
TODAY, “KNOWLEDGE IS POWER” MEANS
YOU GAIN INFLUENCE BY SHARING
INFORMATION:AS THE SOURCE OF SHARED
RESOURCES, YOU ARE A VALUED
PARTNER.AS A GENEROUS SHARER OF
INFORMATION, YOU BUILD A SOCIAL
REPUTATION BEYOND YOUR
IMMEDIATE CIRCLE. INFORMATIO
N
SHARING IS
SOCIA
L
NETWORKIN
G
Thursday, 17 January 2013
Connections
between seemingly
unrelated things
Thursday, 17 January 2013
BUT THE TRANSFORMATION SOCIETY
NOT THE
INFORMATION
SOCIETY
Thursday, 17 January 2013
TECHNOLOGY
GADGETS?
WHAT TECHNOLOGY IS USEFUL OR APPROPRIATE?
CONTENT MANAGEMENTINFORMATION ARCHITECTUREDITA
USER CENTERED DESIGN
WHAT TECHNOLOGY ARE WE WRITING
ABOUT?
Thursday, 17 January 2013
WE ARE IN THE CENTER OF AN
ARRAY OF ACTIVITIES, ALL
CONNECTED BY COMMUNICATION:
WRITING
INTERFACE DESIGN
USABILITY
EMBEDDED
INFORMATION MANAGEMENT
CONTENT STRATEGY
LOCALIZATION
GRAPHIC DESIGN
ETC.
CULTURE
CULTURE /
TECHNOLOGY
CULTURE /
TECHNOLOGY
CULTURE /
TECHNOLOGY
CULTURE
CULTURE
CULTURE
ETC.
Thursday, 17 January 2013
COMMUNICATION /
CULTURE
COMMUNICATION /
CULTURE
COMMUNICATION /
CULTURE
TECHNOLOGY IS OUR SUBJECT MATTER, IT’S NOT OUR MAIN FIELD OF ACTION!
WE ARE IN THE CENTER OF AN ARRAY
OF ACTIVITIES, ALL CONNECTED BY
TECHNOLOGY:
INTERFACE DESIGN
USABILITY
EMBEDDED
INFORMATION MANAGEMENT
Thursday, 17 January 2013
SO THAT MEANS...
Thursday, 17 January 2013
AS WE DEAL WITH CULTURE,
COMMUNICATION AND TECHNOLOGY...
FOCUS ON THE COMMUNICATION,
AND ESPECIALLY THE CULTURE...
Thursday, 17 January 2013
AND TRANSFORM:
INFORMATION INTO KNOWLEDGE
KNOWLEDGE INTO KNOW-HOW
KNOW-HOW INTO WISDOM
Thursday, 17 January 2013
THANK YOU!EMAIL: [email protected]
PLEASE CHECK OUT MY BLOG, « RANT OF A HUMANIST NERD: »HTTP://HUMANISTNERD.CULTURECOM.NET
TWITTER: @RAYGALLONLINKEDIN AND GOOGLE+: RAY GALLON
RAY GALLONC U L T U R E C O M
Thursday, 17 January 2013