Culture 2.0:Hacking corporate culture

Paul Duncan

Values tend to influence others behavior and attitude.

Scrum Values are:1. Commitment2. Focus3. Openness4. Respect5. Courage

Values are the foundation of culture

C:>Values

My Values are:1. Passion2. Learning3. Collaboration4. Having Fun

We need to consciously develop our Culture just as we consciously develop our product

If not deliberately crafted, Culture will be implicitly co-created by all employees, for better or worse.

Companies such as Zappos and Intuit are creating their culture to differentiate themselves

C:>CULTURE 2.0

Lean-Agile was a differentiator

Is Culture the next differentiator?

Culture is at the center of success

C:>CULTURE 2.0

What is the culture at your company?

What can you do now to influence a positive cultural change?

C:>CULTURE 2.0

“In the end, the only true competitive edge a company has is it’s ability to learn faster than the competition” [Senge]

How do we create a culture of learning?

Good ideas want to be shared

Scrum Teams learn every few weeks!!

To increase learning: Socialize Books, Articles, Ted Talks, Ideas

C:>Learn

C:>Learn

C:>Challenge Assumptions

Pay explicit attention to “what’s normal” and try new forms of “normal” as an experiment.

People co-create culture implicitly and unconsciously

‘Best Practices’

Ask the five Why’s

C:>CHALLENGE ASSUMPTIONS

C:>Do you want to play a game?

Five Rules Apply to this game:We will execute the following recurring 4 minute Iteration pattern:

Plan: 1 minute Execute: 2 minutes Review: 1 minute

Rule 1: The objective is to gain as many points as possible each Iteration

Rule 2: A point is earned by the designated originator of the ball getting a ball back in their hands

Rule 3: Each person on the team must touch the ball, one person at a time.

Rule 4: Passing the ball requires air time

Rule 5: Passing the ball to your immediate neighbor (on right or left) is not allowed.

C:>Do you want to play a game?

C:>Experiment

C:>Experiment

Experimenting means MAKING MISTAKES

Mistakes are the raw material for LEARNING

Experimenting means being playful and sometimes WRONG

You need a safe/tolerant environment in which to experiment

C:>Experiment

C:>Experiment

conducts over 70 targeted, metrics driven experiments per week.

Creating a culture of entrepreneurship

allocated 20% of time each week to experimental projects. Produced Gmail, Adsense & Google Talk

What motivates?

C:>motivate

How can we better incentivize?

C:>motivate

?

External Vs. Intrinsic motivation

C:>motivate

C:>Coach

Thwarts ‘Non Intentional Blindness’

Encourages the challenging of assumptions

Multiple coaching perspectives are best

The best organizations are actively using coaching as a tool to increase effectiveness.

C:>coach

C:>coach

Example of how coaching helps…

C:>START

C:>Acknowledgements

C:>Thank you