The culture we want to work in

“What we heard”

FUNCore to the Sportsbet

Brand, we want to enjoy coming to work

CUSTOMER FOCUSED

We place the customer at the centre of everything we do and every decision

we make

COLLABORATION

Working together, both within the Departments

and also with other Departments

FOSTERING PERFORMANCECreating a culture where everyone is accountable

for driving success

Fun

Customer Focused

Collaboration

Fostering Performance

Fun

Customer Focused

Collaboration

Fostering Performance

COMMENTBeing ‘Fun’ is not only part of the company’s DNA but

it’s also something that the Operations team do well

now. As such we feel that this is an area that doesn’t

require too much change. This is not to say that we

want to stop focusing on having fun – just ‘play on’ for now!

ACTIONFirst and foremost, let’s make sure that any cultural initiatives that we do don’t detract from the fun culture that we currently have. Secondly, if you do have any ‘fun’ ideas then let us know. .

ACTIONThe customer is a central part of the strategy, if we do a good job of building each of the themes within the strategy then we will nail this one. We also need to make a conscious effort to ensure that with every decision we make every day we have what the customer would want as the top consideration.

COMMENTIt was great to see a number of people talk about

wanting to put the customer first in everything we

do. I wouldn’t say it is something we a currently poor

at but given its importance (it is the core part of the

Operations Purpose Statement) we could always look

to improve in this area

COMMENTThe ‘honest’ feedback that came from the other

departments suggests that we need to focus on how

we work with those departments. There is also a

piece that came through in your surveys about how

the teams within the department need to work better together.

ACTIONWe will establish a steering group headed by Tony and Nick focused on how we can improve Collaboration within the Operations Department and also with other Departments in the company.

COMMENTThis came up again and again as a constant theme of

what we want to see from the Operations team with

a lot of words used such as accountability,

responsibility, performance, role clarity, achievement e.t.c.

ACTIONFirst thing we need to do is flesh out exactly what a performance culture looks like. To do this we will establish a steering group led by Liam and Kirsha who will be looking into ways that we can develop a culture that fosters performance

Moving On Up

“So What Can I Do?”• For each of the Steering Groups we will be recruiting members over the

coming week or so• The steering groups working on each initiative will be playing an active

role across the department and will be seeking you all out for input. Please do not hesitate to approach the steering groups to share your thoughts and ideas

• There will be various initiatives (some big and some small) that the steering groups will look at doing that I encourage people to put their hands up for. Please let myself, Liam, Kirsha or Nick know that you are keenAnd most important of all…. Remember that you don’t need

to be on a steering group or working on a specific initiative to move us towards the culture we want to work in. As leaders in the department everything that you do has the ability to

(hopefully positively) effect the culture