culture over content: rethinking the role of pr in a digital world
DESCRIPTION
My talk at #PRweek #socialsummit on creating a culture of storytelling and authenticity.TRANSCRIPT
Culture over contentRethinking the role of PR in a digital world@maxwellstjohn
“Why creating a community of storytellers and a culture
of authenticity will make your life EASY and AWESOME.”
“We believe the internet is creating a world of
transparency and personal empowerment where
authentic organisations who create meaningful
value thrive.”
1. How digital comms needs to evolve
1. How digital comms needs to evolve
2. Why authenticity and meaningful value are critical
1. How digital comms needs to evolve
2. Why authenticity and meaningful value are critical
3. What this means for your organisational culture
1. How digital comms needs to evolve
2. Why authenticity and meaningful value are critical
3. What this means for your organisational culture
4. How big change only comes from small actions
“How are you feeling today?”
TransparencyEmpowermentAuthenticity
Meaningful value
“Tell a story about a time you really failed.”
1.0Communication
2.0Conversation
3.0Connection
AWESOME FUN QUIZ
Have you ever had to…
Buried some bad news on a busy day, or play down an uncomfortable story?
Struggled to find a creative way of flogging something that’s fundamentally unappealing or un-interesting?
Ask yourself: “What is the real point of your job and the company you work for?”
Skills
Community
Purpose
Unleashing authentic stories
Empowerment
“What do you think? Does this scare you?”
Five things to do tomorrow…
Five things to do tomorrow…1.Run a check-in
Five things to do tomorrow…1.Run a check-in2.Talk to someone new
Five things to do tomorrow…1.Run a check-in2.Talk to someone new3.Challenge a meeting
Five things to do tomorrow…1.Run a check-in2.Talk to someone new3.Challenge a meeting4.Listen to understand
Five things to do tomorrow…1.Run a check-in2.Talk to someone new3.Challenge a meeting4.Listen to understand5.Ask: “Why am I doing this?”
1. Digital comms needs to evolve2. Authenticity and meaningful
value are critical3. Your organisational culture
probably needs to change4. Big change only comes from
small actions. From you.
