culture, power & image poli 110da 22 this is the pure form of servitude: to exist as an...

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Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

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Page 1: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Culture, Power & ImagePoli 110DA 22

This is the pure form of servitude: to exist as an instrument, as a thing

Page 2: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

• “The unrealistic sound of these propositions is indicative, not of their utopian character, but of the strength of forces which prevent their realization.” (4)

Page 3: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The unification of opposing forces• Political parties– In the name of profit and against the Enemy– Applies both to US & USSR

• Classes– To maintain the comfortable society

• Labor & industry– A shared interest in long-term corporate profitability

• Is this stabilization temporary, painting over the roots of conflict, or is it permanent, having transformed the very basis of social conflict?– Systematic effects– The elimination of negative potential

Page 4: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Nullification of Labor

• Laborers, who once lived in contradiction & negation of the system, are now integrated– Sticks: Technological unemployment, outsourcing,

speed-up– Carrots: Lifelong benefits (retirement, etc.) cause

workers to identify their own interests WITH the company• Even to the extent that they will surrender increased

wages to ensure continued profitability– Co-optation of labor interests

Page 5: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Revolution: Impossible

• In order for fundamental social change (revolution) to occur, the laboring classes must be “alienated from this universe in their very existence, that their consciousness is that of the total impossibility to continue to exist in this universe… Thus, the negation exists prior to the change itself…” (25)– Labor no longer alienated; its critical (negative)

dimension is gone

Page 6: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Revolution: Impossible

• The promise of an ever-more-comfortable existence for some and brutality for others makes it impossible to imagine a qualitatively different universe of discourse & action

• The current system is supremely able to contain & manipulate subversive thought & action

Page 7: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Incorporating the professionals

• Professionals are integrated ever more systematically– Interdependence of professions• Striking has no effect

– Reliance on machines• Computers store the knowledge once held by humans

– Proletarianization• Example: store clerks

Page 8: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The Bosses Vanish

• Even owners and bosses are integrated, becoming less makers of decisions than corporate administrators– Behind the veil of vast corporate & government

administration, responsibility dissolves and there is no place to affix responsibility, resentment, or anger

– Who governs? Who leads?

Page 9: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Life as a thing

• Labor, organizers, administrators, management all lose negative potential– They plan, they administrate, but “the decisions

over life and death, over personal and national security are made at places over which the individuals have no control.” (32)

• No one decides, no one chooses, they only function.

Page 10: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Life as a thing

• “The insanity of the whole absolves the particular insanities and turns the crimes against humanity into a rational enterprise.” (52)– 5 million deaths is rationally preferable to 10

million.• But this is only a single insanity within a greater system

of insanity.

Page 11: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Life as a thing

• “The growing productivity of labor creates an increasing surplus-product which ... allows an increased consumption—notwithstanding the increased diversion of productivity.”– Work Consume Work

Page 12: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Life as a thing

• “As long as this constellation prevails, it reduces the use-value of freedom: there is no reason to insist on self-determination if the administered life is the comfortable and even the “good” life.” (49)– Use-value of freedom? Efficiency• Freedom not good for anything

– Who defines “good”?

Page 13: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Life as a thing

• “This is the pure form of servitude: to exist as an instrument, as a thing.” It doesn’t matter “if the thing is animated and chooses its material and intellectual food, if it does not feel its being-a-thing, if it is a pretty, clean, mobile thing.” (33)– The human administered, managed like

equipment

Page 14: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Freudian terms• Id/ego/superego• Eros/erotic – joining together, not necessarily

sexual• Pleasure Principle – the id seeks pleasure above

all• Reality Principle –the id’s pleasure-seeking is

thwarted by the external conditions in the world• Sublimation—erotic energy redirected away from

sex due to reality principle• Thanatos—the drive to destroy, aggression

Page 15: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

High culture is dead

• This is good: it was based in an unjust distribution of wealth and power

• This is bad: with it, another source of negative thought has been lost

Page 16: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The problem with the Classics

• The mass distribution of the classics is good, but the context changes their meaning, no longer high culture

• They are no longer works of penetrating analysis, criticism, or protest. They become “classics”– “Coming to life as classics, they come to life as

other than themselves; they are deprived of their antagonistic force, of the estrangement which was the very dimension of their truth.” (64)

Page 17: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The Architecture of Domination

• Architecture reflects this: the places of what is left of high culture are no longer set apart. Rather, they are fully integrated, “a fitting part of the shopping center… Domination has its own aesthetics, and democratic domination has its democratic aesthetics.” (65)

Page 18: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

By Contrast

• “No matter how close and familiar the temple or cathedral were to the people who lived around them, they remained in terrifying or elevating contrast to the daily life of the slave, the peasant, and the artisan—and perhaps even to that of their masters.” (63)

Page 19: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The Great Refusal in Art

• Art is fundamentally about negation:• “Literature and art were essentially alienation,

sustaining and protecting the contradiction—the unhappy consciousness of the divided world, the defeated possibilities, the hopes unfulfilled, the promises betrayed.” (61)

Page 20: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The Great Refusal in Art

• “To live one’s love and hatred, to live that which one is means defeat, resignation, and death. The crimes of society, the hell that man has made for man become unconquerable cosmic forces.” (61)– Romanticism

Page 21: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The Great Refusal in Art

• “Fiction calls the facts by their name and their reign collapses; fiction subverts everyday experience and shows it to be mutilated and false.” (62)

• “This incompatibility is the token of their truth.” (60)

Page 22: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Refusal Refused

• But now: “What has been invalidated is their subversive force, their destructive content—their truth.” (61)

• “The absorbent power of society depletes the artistic dimension by assimilating its antagonistic contents.

Page 23: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Refusal Refused

• “The works of alienation are themselves incorporated into this society and circulate as part and parcel of the equipment which adorns and psychoanalyzes the prevailing state of affairs. Thus they become commercials—they sell, comfort, or excite.” (64)– He meant this metaphorically– “All You Need is Love” and car insurance

Page 24: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Refusal Refused

• “In the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.” (61)– 31 flavors of teenage rebellion

• The death of punk• Tolerance?• “As modern classics, the avant-garde and the beatniks share

in the function of entertaining without endangering the good conscience of men of good will” (70)

Page 25: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Sex & the Totalitarian

• Like art, sex is liberalized but controlled:• Society “can afford to grant more than before

because its interests have become the innermost drives of its citizens, and because the joys which it grants promote social cohesion and contentment.” (72)

Page 26: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Sex & the Totalitarian

• The current society limits the scope of sublimation. It also reduces the need for sublimation.– Trades repression for a limited pleasure, which

reinforces the one-dimensional unfreedom of society

Page 27: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Sex & the Totalitarian

• Sexual display & relationships are acceptable in the workplace, but the body remains, and sex become, “an instrument of labor” which is “made more susceptible to (controlled) satisfaction.” (74-75)

Page 28: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

The power of Eros

• While the liberation of sexuality lessens unhappiness, it also renders love, art, & sex non-critical. The sublimated sexuality gains power & focus beyond the body, “It is beyond good and evil, beyond social morality, and thus it remains beyond the reaches of the established Reality Principle, which this Eros refuses and explodes.” (77)– Love, sex, art

Page 29: Culture, Power & Image Poli 110DA 22 This is the pure form of servitude: to exist as an instrument, as a thing

Totalitarian-style

• When sex need no longer be sublimated, “What happens is surely wild and obscene, virile and tasty, quite immoral—and precisely because of that, perfectly harmless.” (77)– The Happy Consciousness is unaware that it is not

free, that it is not capable of imagining a better, or even a different world.

– That which was socially subversive now reinforces society