Culture Tourism In Nova Scotia

PRESENTED BY: PRATEEK SAGAR SAM SUN CARMEN CAMACHO SHALOHM DANDONA

INTRODUCTION Known for varied Culture and Heritage

approximately 52% come to explore its culture

Cultural Enthusiasts:

Couples: 51%

Baby Boomers: 13%

Original Inhabitants: Mik'maqs

Other: Acadians, Scottish, Europeans

MI’KMAQS

Home: Wigwams

Transport: Canoes

Hobbies: Hunting, Fishing, Making decorative art

(Nova Scotia Museum, 2012)

UNIQUE FEATURESFood & Beverage: local wine and seafood

Accommodation: Campgrounds, Hotels (19th C)

Recreation & Adventures: Sea Kayaking,

Attractions: Cape Breton Park, Fossil Museum

Events & Conferences: Conference Centre (Halifax)

Tourism Services:Summer, Winter, Spring Packages

Travel Trade: Three shores, explore Nova Scotia

Transportation: VIA Rail, Cabot Trail

The Cape Breton Highland National park

The Joggins Fossil Center

(Joggins Fossil Cliffs, 2012)

(Cape Bretons Attractions, 2012)

5 UNIQUE SELLING PROPOSITIONSUSP 1: Vibrant cities on the Edge of nature

Fundy Geological Museum Sherbrooke Village

(Keenan’s Blogiddy Blog, 2012)

(Alexian brothers, 2012)

USP 2: Personal Journeys by land water and airMcAskill Boat tours Cabot Trail

USP 3: Active adventure among natural wonders

Shubenacadie Bay of Fundy

(Nova Scotia Canada, 2012) (Bay of Fundy, 2012)

(Running on carbs, 2012)(Canadian bacon, 2012)

USP 4: Award winning Canadian local cuisine

Wine Festival Lobser Carnivals

USP 5: Connecting with Canadians

Harbour Lobster Pound Halifax Citadel

(Wines of Nova Scotia. 2012) (Pictou Lobster Carnival. 2012)

(Best Pictures of 2012, 2012) (Explore Nova Scotia, 2012)

CHALLENGESStruggling with other niche tourism

Lack of marketing

Inability to attract internationational tourists

Damage to socio-cultural environment

Changing tourism perspectives

Focuses more on baby boomers

RECOMMENDATIONSTarget young market : New website page, slogans

(Explore Nova Scotia, 2012) (Use-It, 2012)

International Marketing: website in other languages, CTC,

Go green: Tree, vehicle, fuel, water and waste

RECOMMENDATIONSFocusing on giving experience: weaving, knitting classes

Combining culture with adventure and sports tourism

Improve promotion: Advertisements, New marketing agency,

Hotel, Events

(Tripadvisor, 2012) (Lethbridge Hurricanes, 2012)

REFERENCES Alexian brothers. 2012. Sherbrooke Village. [online] Available from:

http://www.alexianbrothers.net/www/docs/113/skilled-nursing-assisted-living-st-louis-missouri

[Accessed November 30 2012].

Bay of Fundy. 2012. Walk on the Ocean’s Floor. [online] Available from:

http://bayoffundy.com/articles/walk-on-the-oceans-floor/ [Accessed November 30

2012].

Best pictures of 2012. Hall‘s Harbour Lobster Pound [online] Available from:

http://en.bestpicturesof.com/nova%20scotia%20lobster [Accessed November 30 2

012].

Canadian Bacon. 2012. Peggy's Cove. [on line] Available from:

http://atethepaint-canadianbacon.blogspot.ca/2010/08/nova-scotia.html [Accessed

November 30 2012].

Cape Breton Attractions. 2012. The Cape Breton Highland National park.[online]

Available from: http://www.paradisefoundbb.com/attractions.html [Accessed Nove

mber 30 2012].

REFERENCES (CONTD.) Comp 2012. 2012. Things to do. [online] Available from:

http://www.comp2012.ca/ThingsToDo.htm [Accessed November 30 2012]

Explore Nova Scotia. 2012. Welcome to explore Nova Scotia. [online] Available from: http://www.explorenovascotia.com/ [Accessed November 28 2012].

Joggin’s fossil cliffs. 2012. Joggins Fossil Center. [online] Available from: http://jogginsfossilcliffs.net/centre/ [Accessed November 30 2012].

Keenan‘s Blogiddy Blog. 2012. Fundy Geological Museum.[online] Available from: http://redleafz.blogspot.ca/2011/08/spicers-cove-cape-chignecto-nova-scotia.html [Accessed November 30 2012].

Lethbridge Hurricanes. 2012. The official Home page. [online] Available from: http://www.lethbridgehurricanes.com/article/win-world-junior-hockey-tickets [Accessed November 29 2012].

Nova Scotia Canada. 2012. Shubenacadie. [online] Available from: http://www.gov.ns.ca/nse/protectedareas/hr_shubenacadieCHRSstudy.asp [Accessed November 30 2012].

REFERENCES (CONTD.) Nova Scotia Museum. 2012. The Mi’kmaq. [online] Available from:

http://museum.gov.ns.ca/arch/infos/mikmaq1.htm [Accessed November 30 2012].

Pictou Lobster Carnival. 2012. Lobster Carnivals in Nova Scotia [online] Available from: http://pictoulobstercarnival.ca/ [Accessed November 30 2012].

Running on carbs. 2012. Cabot Trail [on line] Available from: http://celineparent.blogspot.ca/2012/05/cabot-trail-relay-race-part-two.html [Accessed November 30 2012].

Sympatico. 2012. NOVA SCOTIA Flag. [on line] Available from:

http://www3.sympatico.ca/goweezer/canada/flagNS.htm [Accessed Novem

ber 30 2012].

S-Trip. 2012. About Us. [online] Available from: http://www.s-trip.com/

[Accessed November 28 2012].

REFERENCES (CONTD) Tripadvisor. 2012. Chukka Canopy Zip Lining. [online] Available from:

http://www.tripadvisor.ca/Attraction_Review-g147312-d1185943-

Reviews-Chukka_Canopy_Zip_Line-

Ocho_Rios_Saint_Ann_Parish_Jamaica.html [Accessed November 30

2012].

Wines of Nova Scotia. 2012. Nova Scotia Fall Wine Festival. [online] Ava

ilable from: http://www.winesofnovascotia.ca./ [Accessed November 30 2

012].