cultures of contribution: how to motivate engagement with online learning communities
DESCRIPTION
"Learning does not just take place in formal interventions - it is a continuum. ...it is time to recognise the importance of supporting staff in the heart of the workflow." (Extract from Towards Maturity 2013-14 Benchmark, The New Learning Agenda) The consumption and sharing of knowledge online is now the core means by which we learn and work. Understanding motivations for learning and meeting the expectations of our learners has never been more important. Learning environments that foster an ongoing culture of contribution - where learners are motivated and highly engaged - is the best way to ensure learning with a purpose. In this session our panel of experts share their insights, ideas and experiences of: • How to foster a culture of contribution, from concept to community • Alignment - the impact and value of collaborative learning • Creating seamless and compelling user experiences to secure real engagement • Lessons from outside work that support a learning culture • The power of learning communities to deliver organisational changeTRANSCRIPT
1© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
January 2014
www.tessello.co.uk
Cultures of Contribution: How to motivate engagement with online learning communitiesCharles GouldCEO Brightwave@CharlesGouldUK
2© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
The technology
User experience & expectation
The culture
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Carl HodlerCo-founder and Digital Engagement Expert,LearnerLab
Speakers
Jonathan Archibald Head of Technical Development,BrightwaveDrew ClareHead of Learning technology for EMA,KPMG LLP
4© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Carl Hodler – Co-founder and Digital Engagement Expert
5© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.Photo: Harry Thomas Photography
What can we learn from the consumer space?
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80% of social business efforts will not achieve intended benefits through 2015
- Gartner 2013
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Social media went mainstream in 2011
Photo: http://www.italktelly.com
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Almost half of UK adults use social networks
Social networks have driven up daily internet use
73% of UK population access web every day
FlrryData: ONS
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94%increase in the amount of daily shared content in 2013
Source: FacebookPhoto:niallkennedy
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Social activity on mobile tripled in 2013
Photo: TaylorHerring
Data: Flurry
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Social is the perfect experience for mobile
Photo: tyle_r
65% of social network users use the platforms to learn about a brand's products or services every month
Photo: RedBull Facebook
Data: The Social Media Report
Over 111 million 'how to' videos on YouTube GB
Photo: YouTube
Data: YouTube
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• Purpose• Relevance• User experience• Emotional engagement• Multi channel• Communication
Photo: Troublemakers inc
What are audiences benchmarking?
Netflix spent 18 months developing their new interface through design iteration and testing
Photo: NetFlix
A big budget doesn't guarantee a great user experience
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Is it possible to apply good practice from consumer digital space to online learning communities at work?
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Get a deep understanding of your audience
Communicate purpose at every opportunity
Innovate experience around familiar conventions
Spot engagement trends
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"Testing - it always feels too early or too late"
Take your communications to your users
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Inspiration from emerging trends
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1. Understand your audience2. Communicate a simple purpose3. Innovate around familiar conventions4. Test/listen continuously - act on results5. Connect with your audience wherever they
are6. Spot engagement trends7. Use emerging trends for inspiration
Some good books
@learnerlab
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January 2014
www.tessello.co.uk
How technology feedssocial learningJonathan Archibald Head of Technical Development@jonarchibald
30© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
The Tin Can API captures informal learning experiences
{ "actor": { "name": "Meg Green", "mbox": "mailto:[email protected]" }, "verb": { "id": "http://adlnet.gov/expapi/verbs/experienced", "display": {"en-US": "experienced"} }, "object": { "id": "http://ted.com/talks/8_secrets_of_success.html", "definition": { "name": { "en-US": "8 Secrets of success TED Talk" } } }}
31© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Capture
32© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
Share
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Curate
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Capture
Curate Share
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Open badges add external recognition to learning experiences
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Capture
Curate Share
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Capture
Share
Curate
Motivate
38© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
January 2014
www.brightwave.co.uk
Any questions?
Please do come and see us on
Stand 116
Thank you
Drew ClareHead of Learning Technology,
EMA, KPMG LLP (UK)
Deploying successful social media
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Change management: Five key points
Change Management
Business requirements Vision
SupportSuccess criteria
Behaviours
Business requirements
Do you actually need it?It must provide value and benefit
DON'T do it because everyone else is
Vision Compelling visionKeep communicating itStick to itBe flexible - change changes
PEM Online's vision
The objective of this project is to provide KPMG's Partner essentials master class participants with a social collaboration and learning platform. This social platform will allow for greater access and people connectivity across borders, leveraging existing course materials and learner generated materials to promote peer to peer learning and networking.
Support - Help them help themselves
Keep them in the platformSupport the supporters
Behaviours - Know what you want them to doAudiencesBehavioursRole model behaviours
Success criteria - Oh my goodness they're
over engaged!
Realistic and achievableMeet your business requirements
Monitor the behaviours
Wrap up
Business requirementsInnovative, user centric technologyDefine and plan your behaviour change
Thank you
Presentation by Drew Clare
© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
The KPMG name, logo and "cutting through complexity" are registered trademarks or trademarks of KPMG International Cooperative (KPMG International).
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.
49© 2014 KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
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