I. The Story behind Taiwan Culture PortalI. The Story behind Taiwan Culture Portal

MMany recent reports from Western countries show that cultural creativity can make any recent reports from Western countries show that cultural creativity can make

significant contributions to the overall economic productivity and vitality of a nation. significant contributions to the overall economic productivity and vitality of a nation.

As a result, more and more countries are increasing the level of resources allocated As a result, more and more countries are increasing the level of resources allocated

to nurturing cultural creativity while rethinking the way they treat organizations and to nurturing cultural creativity while rethinking the way they treat organizations and

industries that are a part of cultural creativity. industries that are a part of cultural creativity.

TThis takes many forms - the performing arts, museums, and other unique or his takes many forms - the performing arts, museums, and other unique or

distinctive items and other sources of original art., bringing palpable benefits in the distinctive items and other sources of original art., bringing palpable benefits in the

form of cultural tourism while heightening awareness of the importance of cultural form of cultural tourism while heightening awareness of the importance of cultural

assets.assets.

TTaiwan is very rich outlook in materials and resources as well as a distinctive aiwan is very rich outlook in materials and resources as well as a distinctive

cultural history. Its democratic form of government gives artists and culture workers cultural history. Its democratic form of government gives artists and culture workers

a great deal of room to work with and find themselves. This has led to a spirit and a great deal of room to work with and find themselves. This has led to a spirit and

culture that is uniquely Taiwan.culture that is uniquely Taiwan.

A. Why a Taiwan Culture Portal?

MMuch of the world is already aware of the vitality and creativity that exists uch of the world is already aware of the vitality and creativity that exists

in Taiwan. Taiwan is well-known for its technological prowess, and is in Taiwan. Taiwan is well-known for its technological prowess, and is

beginning to win recognition for its cultural activity and artistic talent. beginning to win recognition for its cultural activity and artistic talent.

AAs the 21st century moves along, Taiwan is in line with the trend toward s the 21st century moves along, Taiwan is in line with the trend toward

globalization in making this creativity and talent known to the rest of the globalization in making this creativity and talent known to the rest of the

world. This means 21st century media such as the Internet to let everyone world. This means 21st century media such as the Internet to let everyone

enjoy a taste of Formosan culture.enjoy a taste of Formosan culture.

A. Why a Taiwan Culture Portal?

B. Mission and Goals of the Website

1.1. Provide reference data that has valueProvide reference data that has value

2.2. Present an image of Taiwan to visitors on the NetPresent an image of Taiwan to visitors on the Net

3.3. Utilize ‘traditional culture’ to foster ‘cultural creativity’Utilize ‘traditional culture’ to foster ‘cultural creativity’

4.4. Promote the beauty of TaiwanPromote the beauty of Taiwan

II. Website Structure and ContentsII. Website Structure and Contents

A. Website Data A. Website Data

TThe Taiwan Culture Portal website was fohe Taiwan Culture Portal website was formally introduced to the world in July 2007. rmally introduced to the world in July 2007. It is the primary gateway for gaining entry to It is the primary gateway for gaining entry to the world of Taiwanese culture through the the world of Taiwanese culture through the Internet. Internet.

TThe Taiwan Culture Portal offers free, highe Taiwan Culture Portal offers free, high quality, constantly updated and accurate h quality, constantly updated and accurate content and news on the latest happenings content and news on the latest happenings in Taiwanese culture. It also provides in-dein Taiwanese culture. It also provides in-depth analyses of what is happening in Taiwapth analyses of what is happening in Taiwan on other fronts as well and is quickly becon on other fronts as well and is quickly becoming the destination of choice for learning ming the destination of choice for learning more about Taiwan through English languamore about Taiwan through English language reports and essays.ge reports and essays.

(1) Website title: (1) Website title: culture.tw (Taiwan Culture Portal Website)culture.tw (Taiwan Culture Portal Website) (2) Web address: http://www.culture.tw/(2) Web address: http://www.culture.tw/

Culture .tw Layer 1 Layer 2Top menu

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B. Structure of the WebsiteB. Structure of the WebsiteB. Structure of the WebsiteB. Structure of the Website

C. ContentsC. Contents

NewsNews EventEvent Photo GalleriesPhoto Galleries StoriesStories

BlogBlog OpinionsOpinions VideoVideo ThemesThemes

TThe ‘Taiwan Culture Portal’ website is maintained by Taiwan News. he ‘Taiwan Culture Portal’ website is maintained by Taiwan News. The main topics include current events, topical essays, news of eventThe main topics include current events, topical essays, news of events, Foreigner’s Eye on Taiwan (videoclips), a photo gallery, opinions, ss, Foreigner’s Eye on Taiwan (videoclips), a photo gallery, opinions, special topics, bloggers and other items related to Taiwan culture for a pecial topics, bloggers and other items related to Taiwan culture for a total of nine different sections. total of nine different sections.

TThe site also provides other services such as Search both inside ahe site also provides other services such as Search both inside and outside the website, RSS subscription and RSS broadcasting, spend outside the website, RSS subscription and RSS broadcasting, special membership privileges, a download area, readers polls and other cial membership privileges, a download area, readers polls and other useful functions.useful functions.

D. LinksD. Links

饒河夜市饒河夜市

九份九份

拜拜的故事拜拜的故事

北投溫泉北投溫泉

雅美飛魚祭雅美飛魚祭

鶯歌陶瓷鶯歌陶瓷

黑焦達人黑焦達人

基隆中元祭基隆中元祭1) Articles in the News and Events sections may be u

pdated and replaced at any time during the week with reports prepared by specialists in the culture industry. Each month also sees the addition of seven stories and three opinion pieces related to Taiwan culture. These items are designed to be of interest to people who stop by the TCP to learn about Taiwanese culture and the latest trends in Taiwanese society.

2) Current membership stands at about 700 viewers, and the site offers links to nearly a dozen bloggers dealing with various aspects of Taiwan culture.

3) TCP’s audio-video section now has a library of several hundred images featuring Taiwan’s colorful artists, performing troupes, natural landscapes and other beautiful views of the island. There is also a growing video library which takes visitors to tourist hot spots as well as places that are off the beaten track around Taiwan.

III. Outlook and Plans for the FutureIII. Outlook and Plans for the Future

A. OutlookA. Outlook

1.1. Maintain an outlook for the future that is in line with that of the Maintain an outlook for the future that is in line with that of the

Taiwan 2015 New Economic PlanTaiwan 2015 New Economic Plan

2.2. Show the relationship between ‘digital Taiwan’ and ‘beautiful Show the relationship between ‘digital Taiwan’ and ‘beautiful

Taiwan’ by creating an Internet cultureTaiwan’ by creating an Internet culture

UUtilize the ‘Internet Culture Construction Development Plan’ to create a tilize the ‘Internet Culture Construction Development Plan’ to create a

base by including anything and everything in digital culture and creative base by including anything and everything in digital culture and creative

content. Build up a rich and outstanding cultural society that will give content. Build up a rich and outstanding cultural society that will give

people a deep impression of the ‘good life’ in Taiwan while allowing people a deep impression of the ‘good life’ in Taiwan while allowing

foreigners to understand Taiwan’s culture easily.foreigners to understand Taiwan’s culture easily.

B. Future challenges and plansB. Future challenges and plans

1. A more multi-lingual website1. A more multi-lingual website

2.2. An integrated platform drawing on a number of sourcesAn integrated platform drawing on a number of sources

3.3. International interchangesInternational interchanges

4.4. Livening up and re-using Cultural assetsLivening up and re-using Cultural assets

5.5. Digital Integration and Multiple Communications ToolsDigital Integration and Multiple Communications Tools

Council for Cultural Affairs,Council for Cultural Affairs, No.30-1, Beiping East Road, Jhongjheng District,No.30-1, Beiping East Road, Jhongjheng District,Taipei City 10049, Taiwan(R.O.C.)Taipei City 10049, Taiwan(R.O.C.)E-mail: E-mail: webcca@cca.gov.tw+886-2-2343-4000+886-2-2343-4000Open : 08:30 a.m. - 05:30 p.m.Open : 08:30 a.m. - 05:30 p.m. 　　

Taiwan NewsTaiwan News7F, No. 88, Sec. 2, Hsinyi Road, Taipei, Taiwan 106417F, No. 88, Sec. 2, Hsinyi Road, Taipei, Taiwan 10641E-mail: E-mail: service@etaiwannews.com+886-2-2351-7666+886-2-2351-7666Open : 09:00 a.m. - 06:00 p.m.Open : 09:00 a.m. - 06:00 p.m. 　　

IV. Groups and LinksIV. Groups and Links

THE ENDTHE END